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All Journal AdBispreneur JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Aplikasi Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Teknik Informatika (JUTIF) Journal of Management and Business International Journal Administration, Business & Organization Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen Jurnal Strategi Bisnis Teknologi ManBiz: Journal of Management and Business Jurnal Nusa Manajemen Jurnal Bisantara Informatika Berbakti
Adryan Rachman
Universitas Pradita
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES Rachman, Adryan; Efawati, Yen; Anmoel, Jason Timothy
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2109

Abstract

This study examines the influence of price discounts on impulse buying through live streaming among e-commerce users in Indonesia. The research adopts a quantitative approach, utilizing a survey methodology with questionnaires distributed to a purposive sample of 152 consumers from the Dolee Branded Store. Data were analyzed using SmartPLS 4.0 software, employing the PLS-SEM analysis method. The findings reveal that price discounts significantly directly impact impulse buying behavior. Furthermore, price discounts also significantly affect live streaming, which, in turn, substantially influences impulse buying. The results indicate that live streaming acts as a mediating variable, enhancing the effect of price discounts on impulse purchases. This study underscores the importance of integrating price discount strategies with live streaming to drive impulse buying behavior in the e-commerce sector effectively. By leveraging live streaming as a promotional tool, businesses can maximize the impact of their discount offers, leading to increased consumer engagement and sales. These insights provide valuable implications for marketers and e-commerce platforms aiming to enhance their promotional effectiveness and customer acquisition strategies.
The Effectiveness of Loyalty Programs in Driving Customer Retention in Fashion Retail: A Systematic Literature Review Rachman, Adryan; Efawati, Yen; Daniswara, Muhammad Daffa
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.534

Abstract

The digital transformation of the fashion retail sector has redefined customer-brand relationships, emphasizing the need for loyalty strategies that transcend traditional transactional approaches. This study, a systematic literature review (SLR), evaluates the effectiveness of loyalty programs in enhancing customer retention. A total of 201 peer-reviewed international articles were analyzed using bibliometric visualization with VOSviewer and thematic synthesis within the PRISMA framework. The analysis, guided by the Commitment-Trust Theory and the Customer-Based Brand Equity (CBBE) model, revealed that customer loyalty is no longer driven solely by incentives such as points or discounts. Instead, it is increasingly shaped by emotional engagement, personalized digital experiences, and the integration of social and environmental values into brand narratives. Gamification techniques and AI-powered personalization emerged as key enablers of long-term customer relationships. These findings have significant theoretical and practical implications, underscoring the importance of designing omnichannel, user-centric, and socially relevant loyalty programs to sustain customer retention in the highly competitive fashion retail landscape. Challenges remain in the complexity of program designs and their alignment with the preferences of younger generations, such as Millennials and Gen Z. Future research should consider adopting mixed-method and longitudinal approaches to gain a more comprehensive understanding.
PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPLUSIF PADA FITUR SHOPEE LIVE MELALUI KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Wiryaatmaja , Christopher Louis; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.335

Abstract

This study aims to analyze the effect of Price Discount on Impulse Buying with Product Quality as a mediating variable among Shopee Live users in Tangerang City. The research employs a quantitative approach with Structural Equation Modeling (SEM) using SmartPLS 4.0. Data were collected via an online questionnaire involving 200 respondents. The results indicate that Price Discount has a positive but not significant direct effect on Impulse Buying. However, when mediated by Product Quality, Price Discount significantly influences Impulse Buying. The path coefficient of 0.344 indicates that positive perceptions of product quality strengthen the relationship between price discounts and impulsive purchase decisions. The implications of this study emphasize the importance of combining discount strategies with product quality improvements to encourage impulse buying. E-commerce companies like Shopee Live are advised to ensure that discounted products maintain high quality to foster consumer satisfaction and trust. Furthermore, urgency-based promotions and transparent product information can enhance the effectiveness of price discounts. This research is limited by the number of respondents and platform scope; future studies should expand the coverage and incorporate additional relevant variables.
PENGARUH FLASH SALE TERHADAP IMPULSIVE BUYING MELALUI POSITIVE EMOTION (STUDI PADA AEON STORE BSD CITY) Hamzah , Helmy Adrian; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.337

Abstract

This research is motivated by the increasingly widespread phenomenon of impulsive buying in retail stores, especially Aeon Store BSD City. This phenomenon can be influenced by various things such as flash sales. Therefore, the purpose of this study is to determine the effect of flash sales on impulsive buying through positive emotions at Aeon Store BSD City. This study uses a quantitative method (ex-post facto) with data collection through the distribution of questionnaires by purposive sampling using Google Form to 176 respondents. This study uses the PLS method which is also known as "Partial Least Square". It is shown through research findings that the increase in flash sales towards the better creates an increase in positive emotions which results in the emergence of impulsive buying customers at Aeon Store BSD City.
INTEGRATING GHRM AND INFORMATION SYSTEMS FOR SUSTAINABILITY IN OIL & GAS: 2019-2023 BIBLIOMETRIC STUDY Rachman, Adryan; Diandra, Nadia; Anthony, Gerald Ethan
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 2 (2024): JUTIF Volume 5, Number 2, April 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.2.1935

Abstract

In an era where ecological sustainability intersects with corporate accountability, this study pioneers the integration of Green Human Resource Management (GHRM) practices within the oil and gas sector, heralding a paradigm shift towards environmental stewardship and sustainable business operations. Through an incisive bibliometric analysis of data sourced from Scopus, ScienceDirect, and ResearchGate databases covering the years 2019-2023, this research meticulously examines a corpus of 52 journals, selectively narrowing down to 10 seminal works that underscore the critical nexus between organizational strategies and sustainable investment practices. Leveraging the analytical prowess of VosViewer for a nuanced exploration of the thematic landscape, this study illuminates the transformative role of GHRM in driving the oil and gas industry towards a future where environmental considerations are not merely an adjunct to business strategy but are embedded within the core operational ethos. The investigation transcends conventional academic discourse, positioning itself as a clarion call for the industry to reevaluate and realign its project management and investment frameworks in favor of sustainable development principles. The findings of this research are both a testament to and a roadmap for the integration of sustainability into the fabric of corporate strategy, highlighting innovation, strategic adaptability, and a steadfast commitment to green practices as indispensable to securing the sector’s long-term viability. This study not only contributes to the burgeoning field of GHRM but also sets a benchmark for future research, advocating for a symbiotic relationship between economic growth and environmental preservation. This groundbreaking work challenges the oil and gas sector to lead by example, embodying the principles of sustainability in every facet of its operations, thereby setting a new standard for corporate responsibility in the face of global ecological challenges.
Pengaruh Influncer, Hedonic Shopping Motive, Dan Impulse Buying Terhadap Keputusan Pembelian Pada Pengguna Tiktok Shop Di Jabodetabek Putri Chindy Narawati; Adryan Rachman
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.292

Abstract

This research was conducted because the researcher saw an interest in purchasing on the TikTok Shop platform. This study has a purpose to understand the influence of influencers and hedonic shopping motivation on Impulse Purchases and the influence of Impulse Buying, Influencers and Hedonic Shopping Motivation on Purchasing Decisions at Tiktok Shop in Jabodetabek. This study uses purposive sampling and probability sampling techniques by taking 170 samples of TikTok Shop user respondents in JABODETABEK. Data collection using the G-form tool with a statement questionnaire with 4 levels of linear scale. This study uses PLS-SEM techniques in hypothesis testing and data validity. The conclusion obtained from this study is that hedonic shopping motivation in TikTok Shop users and Influencers used by TikTok Shop can influence user purchases, but TikTok Shop must re-improve strategies to increase impulse purchases in its users.
Pegaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian di Tokopedia Melalui Electronic Word of Mouth Sebagai Variabel Intervening Andre Wijaya; Adryan Rachman
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5576

Abstract

With rapid growth, researchers are intrigued to investigate the factors influencing consumer purchasing decisions on this platform. Through data collection and analysis, this research aims to provide deeper insights into how electronic word of mouth (e-WOM) influences purchasing decisions on Tokopedia. As a popular e-commerce platform, further understanding of these factors is expected to contribute to the development of marketing strategies and enhancement of consumer experiences on Tokopedia. This study utilizes purposive sampling and non-probability sampling techniques, involving 200 respondents from the community of Tangerang City who use Tokopedia for daily shopping. Data collection is carried out through G-form tools and manual methods with a questionnaire of statements using a 5-point Likert scale. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques for hypothesis testing and data validity. From the discussion of each hypothesis, some hypotheses are rejected as they surpass the theoretical significance value. The variable rejected is the consumer trust variable in purchasing decisions. This rejection aligns with prior research on Scarlett products, finding that consumer trust has a positive and significant impact on purchasing decisions, while brand image and brand ambassadors do not significantly influence purchasing decisions (Putri & Harti, 2022). The results of this study indicate that the role of electronic word of mouth (e-WOM) mediates the influence of consumer trust on purchasing decisions among Tokopedia users in Tangerang City.
DETERMINAN COST OF DEBT DALAM KERANGKA CSR DAN SDGs Diandra, Prita Karina; Rachman, Adryan; Simon, Febryanti; Antonetta, Chelsea Diva
Jurnal Aplikasi Akuntansi Vol 9 No 1 (2024): Jurnal Aplikasi Akuntansi, Oktober 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jaa.v9i1.448

Abstract

Penelitian ini ingin membuktikan adanya hubungan sebab akibat antar variabel independen yaitu kepemilikan manajerial, tax avoidance dan CSR pada variabel dependen yaitu cost of debt serta ukuran perusahaan sebagai variabel moderasi. Jumlah sampel perusahaan penelitian ini 27 perusahaan property dan real estate periode 2020-2022 yang terdaftar di BEI. Analisis data menggunakan software e-views dengan teknik penelitian ini purposive sampling dengan hasil kepemilikan manajerial dan tax avoidance tidak memiliki pengaruh pada cost of debt, melainkan CSR yang memiliki dampak signifikan pada cost of debt. Ukuran perusahaan tidak dapat memperkuat pengaruh kepemilikan manajerial dan tax avoidance pada cost of debt, tetapi ukuran perusahaan dapat memperkuat pengaruh CSR pada cost of debt. Implikasi pada penelitian ini diharapkan dapat menjadi landasan untuk kebijakan yang lebih efektif sehingga dapat memberikan informasi yang relevan bagi praktisi, regulator serta peneliti untuk meningkatkan kebijakan kontrol perusahaan.
EcoPreneurship: Transformasi Limbah Menjadi Aset Bisnis Berkelanjutan dengan Business Model Canvas (BMC) Adryan Rachman; Boike Janus; Widasapta Sutapa
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 04 (2025): ISSUE APRIL
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan limbah yang semakin meningkat telah menjadi tantangan global yang membutuhkan solusi inovatif berbasis keberlanjutan. Salah satu pendekatan yang dapat diterapkan adalah EcoPreneurship, di mana bahan daur ulang tidak hanya dikelola sebagai limbah, tetapi juga dikembangkan menjadi peluang bisnis berbasis Business Model Canvas (BMC). Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pelatihan kepada wirausahawan muda serta pelaku UMKM mengenai strategi bisnis berkelanjutan berbasis bahan daur ulang. Metode yang digunakan meliputi seminar, lokakarya interaktif, dan praktik langsung dalam perancangan model bisnis menggunakan BMC. Evaluasi dilakukan dengan mengukur pemahaman peserta sebelum dan sesudah pelatihan, serta melalui uji coba penerapan model bisnis di pasar. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman yang signifikan mengenai konsep circular economy, serta berhasil merancang model bisnis berbasis daur ulang yang feasible dan berdaya saing. Dengan pendekatan ini, kegiatan ini berkontribusi dalam membangun ekosistem bisnis hijau yang lebih inklusif, memperkuat kesadaran akan ekonomi hijau, serta mendorong inovasi sosial dalam wirausaha berbasis keberlanjutan.
Peran Perguruan Tinggi dalam Peningkatan Kualitas Lingkungan dan Sosial Desa Rancagong Nathanael Abel Adrielvino; Susan Febriana Pramono; Vioreta Hidiyana; Adryan Rachman
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 06 (2025): ISSUE AGUSTUS
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kuliah Kerja Nyata (KKN) merupakan bentuk pengabdian mahasiswa kepada masyarakat. Kegiatan ini dilaksanakan oleh Kelompok 6 Pradita University di Desa Rancagong RW 6, Kecamatan Legok, Kabupaten Tangerang. Metode yang digunakan meliputi observasi lapangan, wawancara dengan perangkat desa, serta pemanfaatan teknologi melalui media digital untuk mendesain, dokumentasi dan publikasi. Terdapat tiga program kerja utama yang dijalankan, yaitu: (1) medical check-up bagi lansia sebagai upaya peningkatan kesadaran akan pentingnya kesehatan; (2) pembuatan rak alas kaki untuk masjid guna menciptakan kenyamanan dan kerapihan area ibadah; serta (3) pembuatan peta distribusi wilayah RW 6 dan pemasangan rambu petunjuk arah masjid untuk mempermudah akses informasi. Kegiatan ini memberikan dampak positif terhadap masyarakat setempat serta menjadi sarana pembelajaran langsung bagi mahasiswa dalam menerapkan ilmu di lapangan.
Co-Authors Andre Wijaya Andre Wijaya Anmoel, Jason Timothy Anthony, Gerald Ethan Antonetta, Chelsea Diva Boike Janus Chairuddin Chairuddin Daniswara, Muhammad Daffa Diandra, Nadia Diandra, Prita Karina Efawati, Yen Hamzah , Helmy Adrian Martin Martin Meilisa Alvita Nathanael Abel Adrielvino Ninuk Yasmarini Puspa Dewi Putri Chindy Narawati Samudra , Andika Simon, Febryanti Sunu Puguh Hayu Triono Susan Febriana Pramono Vioreta Hidiyana Widasapta Sutapa Widjadja, William wijaya William Widjaja Wiryaatmaja , Christopher Louis