Article Per Year (5 Year)
p-Index From 2021 - 2026
3.24
P-Index
This Author published in this journals
All Journal AdBispreneur JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Aplikasi Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Teknik Informatika (JUTIF) Jurnal PKM Manajemen Bisnis Journal of Management and Business International Journal Administration, Business & Organization Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen Jurnal Strategi Bisnis Teknologi ManBiz: Journal of Management and Business Jurnal Nusa Manajemen Jurnal Bisantara Informatika Berbakti
Adryan Rachman
Universitas Pradita
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
The Influence of Brand Image and Customer Experience on Purchase Decision in Artisan Bakery Industry Ali, Alvin; Rachman, Adryan; Efawati, Yen
International Journal Administration, Business & Organization Vol 7 No 1 (2026): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.734

Abstract

This study examines the influence of brand image and customer experience on purchase decisions in the artisan bakery industry, with a case study of Rosella Bakehouse. The growing transformation of bakery products into lifestyle-oriented goods has intensified competition, requiring firms to strengthen both branding and experiential strategies. A quantitative approach was employed using survey data from 150 customers who had prior purchasing experience. Data were analyzed using multiple linear regression. The results reveal that both brand image and customer experience have a positive and significant effect on purchase decisions, with customer experience demonstrating a stronger influence. The model explains 51.8% of the variance in purchase decisions. These findings highlight the critical role of integrating brand positioning with experiential marketing strategies to enhance consumer engagement and purchasing behavior. This study contributes to the literature by providing empirical evidence from a developing market context, particularly within the premium bakery sector.
Peningkatan Kesadaran Lingkungan Mahasiswa melalui Edukasi Manajemen Pengelolaan Sampah di Tangerang Adryan Rachman; Prita Karina Diandra; Maulana Malik Muhammad
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2096

Abstract

This community service activity aims to enhance students’ environmental awareness through field-based education on waste management integrated with managerial perspectives. The program is grounded in the increasing challenges of waste accumulation and the gap between environmental knowledge and actual behavior among students. It was conducted at the Environmental Education Depot in Tangerang, involving students from the Food and Beverage Management Program at Universitas Pradita. A participatory experiential learning approach was implemented, consisting of observation, educational sessions, interactive discussions, and hands-on waste sorting practices. This approach enables students to directly engage with real-world environmental issues, fostering deeper understanding and meaningful learning experiences. The results indicate a significant improvement in students’ comprehension of waste classification, processing systems, and sustainable environmental practices. In addition, there was a noticeable increase in environmental awareness and responsibility, reflected in students’ willingness to adopt proper waste management behaviors in their daily lives. From a managerial perspective, participants also developed an understanding of systematic waste management processes, including planning, organizing, implementation, and control. Overall, this program demonstrates that integrating experiential learning with managerial concepts is effective in strengthening environmental awareness, bridging the gap between theory and practice, and promoting sustainable behavior among students.
Pegaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian di Tokopedia Melalui Electronic Word of Mouth Sebagai Variabel Intervening Andre Wijaya; Adryan Rachman
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5576

Abstract

With rapid growth, researchers are intrigued to investigate the factors influencing consumer purchasing decisions on this platform. Through data collection and analysis, this research aims to provide deeper insights into how electronic word of mouth (e-WOM) influences purchasing decisions on Tokopedia. As a popular e-commerce platform, further understanding of these factors is expected to contribute to the development of marketing strategies and enhancement of consumer experiences on Tokopedia. This study utilizes purposive sampling and non-probability sampling techniques, involving 200 respondents from the community of Tangerang City who use Tokopedia for daily shopping. Data collection is carried out through G-form tools and manual methods with a questionnaire of statements using a 5-point Likert scale. The research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques for hypothesis testing and data validity. From the discussion of each hypothesis, some hypotheses are rejected as they surpass the theoretical significance value. The variable rejected is the consumer trust variable in purchasing decisions. This rejection aligns with prior research on Scarlett products, finding that consumer trust has a positive and significant impact on purchasing decisions, while brand image and brand ambassadors do not significantly influence purchasing decisions (Putri & Harti, 2022). The results of this study indicate that the role of electronic word of mouth (e-WOM) mediates the influence of consumer trust on purchasing decisions among Tokopedia users in Tangerang City.
Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia William Widjaja; Andika Samudra; Chairuddin; Adryan Rachman; Meilisa Alvita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Co-Authors Ali, Alvin Andika Samudra Andre Wijaya Anmoel, Jason Timothy Anthony, Gerald Ethan Antonetta, Chelsea Diva Boike Janus Chairuddin Daniswara, Muhammad Daffa Diandra, Nadia Diandra, Prita Karina Hamzah , Helmy Adrian Martin Martin Maulana Malik Muhammad Meilisa Alvita Nathanael Abel Adrielvino Ninuk Yasmarini Prita Karina Diandra Puspa Dewi Putri Chindy Narawati Rian Andriani, Rian Rinawati Simon, Febryanti Sunu Puguh Hayu Triono Susan Febriana Pramono Sutapa, Widasapta Veranita, Mira Vioreta Hidiyana Widjadja, William wijaya William Widjaja Wiryaatmaja , Christopher Louis Yen Efawati