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Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia Widjaja, William; Samudra , Andika; Chairuddin; Rachman, Adryan; Alvita, Meilisa
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Digital Transformation and Organizational Resilience: The Mediating Role of Digital Literacy Yen Efawati; Rachman, Adryan; Andriani, Rian; Veranita, Mira; Rinawati
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.684

Abstract

In an increasingly turbulent and digitalized environment, organizational resilience has become a critical capability enabling organizations to survive and thrive amid unexpected disruptions. Drawing on the digital transformation and organizational resilience framework, this study examines the role of digital literacy as a mediating mechanism through which digital transformation enhances organizational resilience. Although prior studies highlight the importance of digital transformation in strengthening resilience, limited attention has been given to the human-capability mechanisms that explain how this relationship unfolds. Addressing this gap, the present study integrates digital literacy into the digital transformation and organizational resilience. Using a quantitative research design, data were collected from 224 SME owners in the retail sector in Greater Bandung and analyzed using structural equation modeling. The results indicate that digital transformation has a positive and significant effect on digital literacy, suggesting that digitally mature organizations are more likely to foster owner digital capabilities. In addition, digital transformation is found to directly and positively influence organizational resilience. Most importantly, the findings demonstrate that digital literacy partially mediates the relationship between digital transformation and organizational resilience. This suggests that digital transformation strengthens organizational resilience not only through technological and structural mechanisms, but also by enhancing their ability to effectively use and adapt digital technologies.