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All Journal AdBispreneur JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Aplikasi Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Teknik Informatika (JUTIF) Journal of Management and Business International Journal Administration, Business & Organization Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen Jurnal Strategi Bisnis Teknologi ManBiz: Journal of Management and Business Jurnal Nusa Manajemen Jurnal Bisantara Informatika Berbakti
Adryan Rachman
Universitas Pradita
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia Widjaja, William; Samudra , Andika; Chairuddin; Rachman, Adryan; Alvita, Meilisa
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Co-Authors Andre Wijaya Andre Wijaya Anmoel, Jason Timothy Anthony, Gerald Ethan Antonetta, Chelsea Diva Boike Janus Chairuddin Chairuddin Daniswara, Muhammad Daffa Diandra, Nadia Diandra, Prita Karina Efawati, Yen Hamzah , Helmy Adrian Martin Martin Meilisa Alvita Nathanael Abel Adrielvino Ninuk Yasmarini Puspa Dewi Putri Chindy Narawati Samudra , Andika Simon, Febryanti Sunu Puguh Hayu Triono Susan Febriana Pramono Vioreta Hidiyana Widasapta Sutapa Widjadja, William wijaya William Widjaja Wiryaatmaja , Christopher Louis