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All Journal Quantitative Economics and Management Studies Abdimisi Journal of Agriculture and Applied Biology ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Agriculture and Applied Biology ( JAAB) Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Advanced Health Informatics Research Journal Of Health Innovation And Community Services Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan
Purwatiningsih
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PROMOSI DAN KUALITAS PELAYANAN GOCAR (GOJEK) TERHADAP KEPUASAN KONSUMEN STUDI KASUS PADA MASYARAKAT CENGKARENG JAKARTA BARAT Iwan; Purwatiningsih; Eneng Iviq Hairo Rahayu
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i1.158

Abstract

PT. Gojek has many types of online transportation services, one of which is Gocar. This study aims to determine the effect of promotion and service quality on the formation of consumer satisfaction using Gocar in the Cengkareng area of ​​West Jakarta. The analytical method used is descriptive analysis and multiple linear regression analysis. The number of samples taken is 100 respondents, the sampling technique uses non-probability sampling, with purposive sampling technique, which is a sampling technique where elements of the population are selected with the researcher's considerations and using a Likert scale method questionnaire, to obtain data, the population used is all the people of Cengkareng Jakarta. westerners who have used Gocar online motorcycle taxis. The results of the multiple regression analysis showed that there was a positive and significant influence between the promotion and service quality variables on the formation of customer satisfaction. The results of the t test, the most dominant variable influencing in shaping consumer satisfaction is the quality of service of 0.698
Program Santripreneur Melalui Pelatihan Ide Bisnis Repacking Snack Di Pesantren Tahfidz La Tahzan sari, silvia; Margie, Lyandra Aisyah; Purwatiningsih
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.48805

Abstract

Community Service entitled the Santripreneur Program through Snack Repacking Business Idea Training at the La Tahzan Cinangka Depok Tahfidz Islamic Boarding School aims to foster the entrepreneurial spirit of students, identify effective ways to grow creative ideas into business opportunities, and explore approaches based on Islamic values ​​in developing entrepreneurship in Islamic boarding schools. This activity was carried out on March 20-21, 2025 at the La Tahzan Tahfidz Islamic Boarding School - Cinangka, Sawangan, Depok. The training activities began by providing training materials to 20 students, then a snack repacking technique training session by UNPAM lecturers from Accounting. The expected results are the growth of the entrepreneurial spirit of students, identification of effective ways to grow creative ideas into business opportunities, and exploration of Islamic value-based approaches in entrepreneurship.   Keywords: Santripreneur Program; Business Idea Training for Santri; Repacking Snacks
Co-Authors Alifah Dikha Arianto Apriliyani, Ita Dwi Indarti Elmira Siska Eneng Iviq Hairo Rahayu Hadi Jayusman Ikhwatul Sahra Intan Novindriyani Iwan Margie, Lyandra Aisyah Pribadi, Gilang Ria Suci Nurhalizah Sari, Silvia Ujang Syaifudin Sumadi