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All Journal Aptisi Transactions on Management Komunika: Jurnal Dakwah dan Komunikasi Startupreneur Business Digital (SABDA Journal) IIJSE Perwira Journal of Community Development (PJCD) Unifikasi : Jurnal Ilmu Hukum
Bhandari, Rahul
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Journal : Perwira Journal of Community Development (PJCD)

 1 
DIGITAL TECHNOLOGY CONTRIBUTIONS IN ACTUALIZING DAWUHAN AS AN INTERNATIONAL TOURISM VILLAGE Savitri, Dhian Andanarini M; Taswan; Salim, Noor; Bhandari, Rahul; Ratsameemothon, Chadchom; Nasir, Wan Mohd Nazdrol bin Wan Mohd; Mariska, Azza; Aulia, Fiqhi
Perwira Journal of Community Development Vol 3 No 1 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i1.377

Abstract

Dawuhan Village, located in Banjarnegara district, has a very high potential in terms of MSME potential and tourism village potential. The Tourism Village in Dawuhan village has led to an International Tourism Village where many foreign tourists have dated. The attraction of Dawuhan Tourism Village lies in the existence of the Rengrang Market which is professionally managed but presents a thick village atmosphere. Rengrang Market is also a potential market for MSME actors to trade their MSME products. The limitation that still needs to be improved in the management of Dawuhan Tourism Village is the ability of its human resources to utilize digital technology. For this reason, it is necessary to conduct training and assistance regarding digital marketing, digital financial reports, good tourism management, photo-making training, and E-catalogs. The training and mentoring carried out succeeded in increasing participants' knowledge about marketing digitalization and changes in the improvement of tourism magazines. Another positive impact that can be seen is that MSME participants and Dawuhan Tourism Village have begun to record financial statements properly and separately from household finances.
INCREASING THE CAPABILITIES OF PEKASIRAN VILLAGE MSMEs THROUGH SOCIALIZATION AND TRAINING IN DIGITAL MARKETING CONTENT CREATION AND BUSINESS LICENSING Mustahidda, Rahmania; Sugiharti; Nugroho, Prihasantyo Siswo; Bhandari, Rahul; Srisuk, Prattana; Rusuli, Muhamad Saufi Che; Rifai, Agus; Andriyanti
Perwira Journal of Community Development Vol 3 No 1 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i1.378

Abstract

Pekasiran Village, Batur District, Banjarnegara Regency has a role in realizing the development of MSMEs in Indonesia. MSMEs in Pekasiran village still need innovation to further improve existing MSMEs. To increase the capabilities of MSMEs, Most MSMEs in Pekasiran village do not have an effective marketing strategy and mastery of digital marketing knowledge is not yet fulfilled due to the lack of socialization regarding this matter. In accordance with the current conditions of MSMEs in Pekasiran village, dedication is carried out to improve the development of MSMEs in Pekasiran village in the form of creating product photo content, packaging, label and branding innovations, as well as marketing strategies for MSMEs using social media and existing marketplaces. The community service program to increase the development of MSMEs has been running smoothly. The main agenda or work programs that were successfully implemented included Socialization Socialization of the use of digital marketing and business licensing in order to increase the capabilities of MSMEs in Pekasiran Village and Continued outreach activities, assistance to MSMEs for packaging innovation in the form of logos and labelling. Creating and tutoring the using of social media and marketplace.
Co-Authors A Sin, Muhamad Viktor agus rifai Agustin, Dela Anderson, Evelyn Andriyanti Astillero, Marlon Rael Aulia, Fiqhi DIRYO SUPARTO Gios Adhyaksa Habibullah, Akhmad Hasan Abdul Rozak Ida Hayu Dwimawanti Kartika Andi Kushandayani Mariska, Azza Miftakhurniyati, Miftakhurniyati Nasir, Wan Mohd Nazdrol bin Wan Mohd Nico Irawan Noor Salim Nugroho, Prihasantyo Siswo Permatasari, Novita Praptitorini, Mirna Dyah Pratiwi, Sinta Ratna Rahmania Mustahidda Ratsameemonthon, Chadchom Ratsameemothon, Chadchom Rawat, Bhupesh Rusli, Mohamad Saufi Che Rusli, Muhamad Saufi Che Rusuli, Muhamad Saufi Che Sari Rahmadhani Savitri, Dhian Andanarini M Srisuk, Prattana SUGIHARTI Sugiharti Sugiharti Sukmasari, Andyani Supriyadi Supriyadi Suryari Purnama Suwari Akhmaddhian Taswan, Taswan Thongkamkaew, Chanwut Tri Yuniningsih