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Komunikasi Dialogis Pengurus Masjid An-Nur Asmil Surakarta Yang Berbeda Ormas Islam Sihabuddin, Sihabuddin; Widiyowati, Estu
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 7 No. 1 (2024): September 2024
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v7i1.1744

Abstract

Latar belakang penelitian ini ialah adanya hubungan yang harmonis antara para pengurus masjid An-Nur Asmil Surakarta meski antar pengurus masjid berbeda latar belakang organisasi Islamnya. Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi dialogis yang terjadi antar pengurus masjid An-Nur Asmil Banjarsari Surakarta sehingga menciptakan hubungan yang harmonis meskipun antar pengurus terdiri dari berbagai ormas Islam. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukan bahwa para pengurus masjid An-Nur Asmil saat melakukan komunikasi dialogis berpedoman pada tujuan utama dibangunnya masjid, yaitu untuk semua masyarakat tanpa melihat ormas Islamnya atau golongannya. Dari pedoman inilah para pengurus masjid saat berdialog mengesampingkan ego jika ada permasalahan dan mencari persamaan di antara perbedaan seperti perbedaan dalam praktik keagamaan. Sehingga terjadilah saling mendengarkan untuk saling memahami, saling menghargai, dan saling mengalah jika ada permasalahan yang dinilai rumit.
Strategi Komunikasi Generasi Baru Indonesia Solo pada Sosialisasi QRIS Sebagai Literasi Penggunaan Pembayaran Non Tunai di Kota Solo widias ningrum, evilia hera; Kusumo Aji, Haryo; Widiyowati, Estu
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i2.1760

Abstract

QRIS (Quick Response Code Indonesian Standard) is one of the technological developments in the field of non-cash payment systems whose aim to make transactions easier. The low level of knowledge of the people of Solo City about QRIS has resulted in the lack of interest of the people of Solo City in using QRIS. GenBI Solo is a community of Bank Indonesia scholarship recipients whose aim to communicate Bank Indonesia policies. Researchers used Anwar Arifin's communication strategy with a qualitative approach. Data obtained through interviews, observation and literature study. The aim of this research was to find out the communication strategy used by GenBI Solo in socializing the QRIS program as a literacy tool for the Solo city community in the use of non-cash payments. The results of this research were: (1) getting to know the audience for QRIS socialization, namely UMKM and buyers. (2) formulate the objective, namely to introduce and explain the advantages of QRIS and receive complaints from the people of Solo City regarding QRIS, (3) compose a message that is easy to understand, packaged attractively and follows operational standards using the resolving and persuading method. (4) media selection as an information medium.
Sragen Government's Business Communication Strategy for Economic Empowerment and Poverty Alleviation Astuti Itasari, Andri; Widiyowati, Estu
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2656

Abstract

This study aims to analyze the business communication strategy of the Sragen Regency Government in building multi-sector collaboration for community economic empowerment as an effort to address extreme poverty. The research method used is a case study with data collection techniques through in-depth interviews with stakeholders, non-participatory observation on the implementation of the Village Completed Poverty program, and analysis of policy documents and program reports. Data analysis techniques use descriptive analysis to identify patterns of business communication strategies, while data validity is strengthened by triangulation from various sources. The results of the study indicate that the implemented business communication strategy is based on the principles of two-way communication, openness, and transparency carried out through formal forums and direct interactions with the community. Cross-sector collaboration involves regional apparatus organizations, village governments, the business world, the private sector through social responsibility programs, and philanthropic institutions with mutual cooperation support. The implementation of this strategy is able to strengthen the Village Completed Poverty program by providing business capital assistance, skills training, the provision of productive tools, and facilitation of education and basic infrastructure. The research findings show a significant decrease in the number of extremely poor families in the target villages and an increase in the economic independence of the beneficiary community. The conclusion of this study is that the success of economic empowerment and extreme poverty alleviation in Sragen Regency is very much determined by the optimization of business communication strategies that build trust, participation, and synergy between stakeholders.