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Hutabarat, Sinta Veronika
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Sosialisasi Memajukan UMKM Desa Melalui Optimalisasi Branding Pembuatan Produk Es Gunung Marijo Hutabarat, Indra Setiawan; Hutabarat, Sinta Veronika; Lubis, Dicky Syahputra; Siregar, Mira Yosefa; Hanum, Rahmadiah
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2026): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v5i1.2070

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) desa memiliki peran penting dalam mendukung perekonomian lokal dan meningkatkan kesejahteraan masyarakat. Namun, sebagian besar UMKM di wilayah pedesaan masih menghadapi keterbatasan dalam aspek pemasaran, khususnya terkait dengan branding produk. Rendahnya pemahaman mengenai pentingnya identitas merek menyebabkan produk lokal sulit bersaing dan memiliki nilai tambah yang rendah. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas pelaku UMKM desa melalui sosialisasi dan pendampingan optimalisasi branding pada produk lokal “Es Gunung Marijo”. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi observasi awal, sosialisasi konsep branding UMKM, pelatihan pembuatan produk, pendampingan penentuan identitas merek, serta evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai peran branding, perubahan cara pandang terhadap kemasan dan identitas produk, serta tumbuhnya kesadaran kolektif akan pentingnya merek dalam meningkatkan daya saing usaha. Optimalisasi branding produk Es Gunung Marijo menjadi langkah awal dalam penguatan ekonomi berbasis komunitas dan berpotensi mendorong keberlanjutan UMKM desa.
The Role of Human Capital Investment In Economic Growth: Evidence From Cross-Country And Regional Studies Hutabarat, Indra Setiawan; Hutabarat, Sinta Veronika; Siregar, Mira Yosefa; Zelani, Danu Irwan; Suganda, Hikmah Anum
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6921

Abstract

This study analyzes the effect of human capital investment on economic growth using a quantitative econometric approach based on panel data analysis. Economic growth is a crucial indicator of development, reflecting a country’s ability to improve welfare and productivity. In recent years, human capital—represented by education level and labor quality—has gained increasing attention as a key driver of sustainable economic growth. This research aims to examine the contribution of human capital to economic growth while controlling for physical capital formation, labor force participation, and income inequality.The study employs secondary data collected from official statistical sources covering several regions over a specific period. Panel data regression techniques are applied to capture both cross-sectional and time-series variations. The estimation includes Pooled Ordinary Least Squares, Fixed Effects Model, and Random Effects Model, with model selection determined through Chow and Hausman tests. Classical assumption tests are conducted to ensure the validity and robustness of the model.The empirical results indicate that human capital investment has a positive and statistically significant impact on economic growth. Regions with higher levels of education and labor quality tend to experience faster economic growth. Conversely, income inequality shows a negative relationship with economic growth, suggesting that unequal access to human capital may hinder long-term development. These findings emphasize the importance of inclusive human capital policies to support sustainable and equitable economic growth.
Co-Authors Basriani, Anna Chaniago, Destiana Tantri Gultom, Hesty Amelia Hanum, Rahmadiah Hutabarat, Indra Setiawan Hutagalung, Heriyawan Lubis, Dicky Syahputra Mhd. Shafwan Koto, Mhd. Shafwan Panggabean, Nanda Pratama Panggabean, Nova Zulfani Riwayani, Riwayani Sahputra, Hendra Sinaga, Nelly Azwarni Sipahutar, Hadijah Siregar, Mira Yosefa Suganda, Hikmah Anum Tambunan, Yenni Sofiana Wardina, Heni Windari, Furi Yusi Tri Utari Panggabean Zaelani, Danu Irwan Zelani, Danu Irwan