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All Journal BJRA (Bongaya Journal of Research in Accounting) JURNAL MANAJEMEN BISNIS Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro Advances in Management & Financial Reporting Khazanah Journal: Economics, Muamalah dan Entrepreneurship Vifada Management and Digital Business
Sasmita, Halida
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value Alam, Nur; Sari, Fitri Indah; Sasmita, Halida; Lutfi, Andi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/m2rvsf91

Abstract

This study aimed to examine the influence of technical analysis and corporate social responsibility (CSR) on the firm value of PT. Bank Rakyat Indonesia (Persero) Tbk. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to the employee population. The sampling technique was saturated sampling, and the data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model demonstrated a satisfactory fit and substantial explanatory power. The results revealed that both technical analysis and corporate social responsibility had a positive but statistically insignificant effect on firm value at the standard significance level. However, the structural model explained a high degree of variance, indicating that these variables collectively provide a strong framework for firm value. These findings suggest that while individual strategies may not directly drive firm value independently, their collective presence provides a robust framework for market perception. The implication is that companies should focus on a strategic synergy between technical market approaches and CSR programs to build sustainable corporate value.
Co-Authors Abdul Wahab Anwar, Siti Adrianti Ar, Dhita Pratiwi Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Dhita Pratiwi AR Djabir D, Muhammad Ega Susanto, Setya Fitri Indah Sari Indah Sari, Fitri Krisnanto, Budhi Liutfi, Anugrah Lutfi, Andi Maricar, Rezvanny Muchsiddin, Murdin Muchsidin, Feronica Fungky MUHAMMAD RIZAL Nur Aida, Nur Nur Alam Nur Fatwa, Nur Panus, Panus Pratiwi AR, Dhita Ramlah Ramlah Rosnaini Daga Salam, Karta Negara Sari M, Fitri Indah Sudirman Sudirman Sujatmiko Sujatmiko Sulkipli, Sulkipli Suwandaru, Rachman