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All Journal Publiciana JURNAL EDUCATION AND DEVELOPMENT JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Cakrawala: Jurnal Litbang Kebijakan Jurnal Review Pendidikan dan Pengajaran (JRPP) Pena Justisia: Media Komunikasi dan Kajian Hukum Caraka : Indonesia Journal of Communication Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial BAKIRA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Fitriawardhani, Tira
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Peran Influencer Tiktok @Shalmafadilla_ Dalam Promosi Program Au Pair Dan Ausbildung Maharani, Puteri Anugerah; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the role of TikTok influencer @shalmafadilla­_ in promoting Au Pair and Ausbildung programs. The research employs a descriptive qualitative approach using the AIDA theory (Attention, Interest, Desire, Action) as the analytical framework. Data were collected through observation of TikTok content published between January and November 2025, online interviews with the influncer as the main informant, and five active followers who frequently interacted with Au Pair and Ausbildung related content. Documentation, including audience comments, views, and engagement metrics, was also used to support the analysis. The findings indicate that the influencer successfully captures audience attention through visual content and personal storytelling, builds interest through clear and consistent information delivery, generates desire through emotional appeal and credibility, and encourages audience action by motivating further information seeking behaviors. This study concludes that TikTok influencers play a strategic role as persuasive communicators in promoting international education and work programs.
Upaya Humas Polda Jatim Dalam Meningkatkan Pesan Informatif Melalui Konten Humanis Pada Akun Instagram @humaspoldajatim Putri , Abel Rahma; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the efforts of the East Java Regional Police Public Relations Division in improving the quality of informative messages through humanistic-themed content on the Instagram account @humaspoldajatim. Digital developments demand the delivery of information that is fast, accurate, and easily understood, making Instagram a strategic medium for public communication with the community. This research focuses on the implementation of a humanistic approach and the enhancement of content quality in building audience understanding and engagement.This study employs a qualitative descriptive method using observation, interviews, and documentation techniques, which are then analyzed through the stages of fact finding, planning, communication, and evaluation based on Cutlip & Center’s theory. The results indicate that the Public Relations Division of the East Java Regional Police consistently applies humanistic elements in its content, including empathetic language, ethical visuals, and clear, non-judgmental information. The content also continuously adapts to digital trends, enabling it to reach a wider audience and enhance the relevance of messages within the community.The findings indicate that improving content quality through a humanistic approach plays a significant role in enhancing informative messages, strengthening public trust, and building a more modern image of the police institution. The utilization of Instagram features such as feeds, reels, stories, and captions is optimized to deliver valuable, easily understood information with emotional closeness to the public. Thus, a communication strategy based on humanistic content is able to foster a harmonious relationship between the police and the community in the digital era.
Strategi Kampanye K3 Nelayan Oleh Dinas Kelautan dan Perikanan Jawa Timur di Pantai Popoh Tulungagung Dewangga, Radja Khais; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4293

Abstract

This study aims to analyze and describe the Fishermen's Occupational Health and Safety (K3) campaign strategies implemented by the Department of Marine Affairs and Fisheries (DKP) of East Java Province at the Popoh Coastal Fishing Port (PPP), Tulungagung. The location was selected based on the geographical characteristics of Popoh Beach, which directly faces the extreme waves of the Indian Ocean, and the high rate of maritime accidents in the area, such as vessels drifting due to bad weather and broken anchor lines. The research method employed is qualitative with a descriptive-evaluative approach. Data were collected through field observations, documentation, and in-depth interviews with key informants from Department of Marine Affairs and Fisheries East Java and fishermen as the primary subjects. Data analysis followed the Miles and Huberman iterative model, which includes data reduction, data display, and conclusion drawing. The results indicate that Department of Marine Affairs and Fisheries East Java implemented a holistic campaign strategy combining face-to-face approaches (informal socialization at the fish auction site), practical skill training (Man Overboard and First Aid simulations), and the utilization of digital media (WhatsApp and TikTok). Beyond education, this strategy was strengthened by providing safety facilities, such as the distribution of Personal Protective Equipment (PPE) including life jackets and anti-slip boots, as well as seaworthiness inspections by the Port Master (Syahbandar). Although the strategy successfully improved the fishermen's cognitive knowledge, the study identified a major obstacle in sociocultural factors: a negligent attitude toward safety and the fatalistic views of traditional fishermen. However, there is a positive shift with the formation of the Fishermen’s Occupational Health and Safety Working Group as a community-level agent of change, ensuring the sustainability of an independent safety culture.
Keloris Puri Kelorina Participatory Communication Model to Empower Ngawenomboh Village Fadeli, Mohammed; Setyarahajoe, Ratna; Fitriawardhani, Tira
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.4306

Abstract

This research focuses on participatory communication model in community empowerment in Ngawenomboh Village, Central Java. Keloris as the program implementer is involved in cultivation, production process and cooperation with Moringa production and distribution partners for healthy processed products. The research method uses a qualitative descriptive approach through interviews and observations. Through dialogue, polyphony, and carnival keloris managed to build relationships based on mutual respect and cooperation towards achieving common goals in empowerment. The intense and open participatory communication can result in strong collaboration, increasing the success of community empowerment efforts. Therefore it needs to be strengthened to achieve better changes.
Co-Authors Anwar Sodik, Anwar Ariana, Yuniar Putri Aristatiyanto, Bela Bagus Ananda Kurniawan, Bagus Ananda Bayu, Gede Cholifattul, Nurul Dewangga, Radja Khais Ekantoro, Julyanto Fadeli, Mohammed Ferdiansyah, Ilham Fierda Nurany, Fierda Ganefwati, Rini Joanna Adelaida Prigelia Salindeho Kenanga, Nur Fitri Ani Kurniawan, Hendro Mahabbah, Ahlul Maharani, Puteri Anugerah Muhammad Fadeli Muhammad Fadeli, Muhammad Nur Indah, Nur Nurlita, Ita Prasetijowati, Tri Putri , Abel Rahma Putri Derawan, Adhelia Intan Rahayu, Putri Ramadhani, Erika Jasmine Ratna Setyarahajoe, Ratna Sayyidina, Luanna Syahputra, Aditya Maulana Tanya Pradana, Theresia Abigial