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All Journal Publiciana JURNAL EDUCATION AND DEVELOPMENT JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Cakrawala: Jurnal Litbang Kebijakan Jurnal Review Pendidikan dan Pengajaran (JRPP) Caraka : Indonesia Journal of Communication Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Ilmu Sosial, Humaniora dan Seni BAKIRA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Karya untuk Masyarakat (JKuM)
Fitriawardhani, Tira
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisis Framing Kompas.Com Dan Detik.Com Dalam Pemberitaan Kekerasan Seksual Di Indonesia Muhammad Fahmi Al Farizi; Julyanto Ekantoro; Tira Fitriawardhani
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 5 No. 1 (2026): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v5i1.5076

Abstract

Public perception of sexual violence cases is influenced by media coverage, which shapes social reality through framing processes. This study aims to analyze and compare the framing of Kompas.com and Detik.com in reporting sexual violence cases in Indonesia. Robert N. Entman's framing model was applied through four elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. These media were selected due to their significant public reach and different reporting characteristics, with Kompas.com emphasizing contextual analysis and Detik.com prioritizing speed and concise information delivery. This qualitative study employed framing analysis on ten news articles selected through purposive sampling from January to December 2024. The findings indicate that Kompas.com highlights context, victim perspectives, and educational aspects, while Detik.com focuses on facts and chronology. Differences in framing are influenced by editorial characteristics and news presentation strategies. This study contributes to understanding media construction of sexual violence issues and encourages ethical, victim-sensitive journalism.
Strategi Komunikasi Kominfo Jatim dalam Penguatan Literasi Digital Melalui Program Cerdas Digital (CERDIG) Tira Fitriawardhani; Julyanto Ekantoro; Theresia Abigial Tanya Pradana
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4153

Abstract

This study explores the communication strategy employed by the East Java Provincial Office of Communication and Informatics (Kominfo Jatim) in strengthening digital literacy through the Cerdas Digital (CERDIG) Program. Using a descriptive qualitative approach, data were collected through in-depth interviews and documentation. The analysis draws on Harold Lasswell’s communication model, which examines the communicator, message, media, audience, and effect. The findings reveal that Kominfo Jatim develops clear and educational digital literacy messages and delivers them through diverse channels such as training sessions, webinars, and social media campaigns. CERDIG successfully reaches various target groups, including civil servants, students, communities, and persons with disabilities. The program contributes to improving public understanding of key digital literacy pillars, namely digital skills, digital safety, digital ethics, and digital culture. The study concludes that well-structured communication strategies, tailored to audience needs and supported by appropriate media, enhance the effectiveness of digital literacy initiatives. Overall, CERDIG plays a significant role in promoting a more informed, critical, and responsible digital society in East Java.
Strategi Humas Bella House Of Beauty Dalam Meningkatkan Brand Awareness Melalui Instagram Putri Rahayu; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4185

Abstract

In the digital era, social media has become a strategic tool for businesses to build competitive advantage and enhance brand awareness, including in the beauty industry. Instagram is widely utilized due to its large number of users and strong visual characteristics in shaping brand image. This study aims to analyze the public relations strategy of Bella House of Beauty in increasing brand awareness through Instagram. The research employs a qualitative approach, with data collected through observation, interviews, and documentation. The findings indicate that Bella House of Beauty optimizes various Instagram features, such as feeds, stories, and reels, as media for information delivery, promotion, and entertainment. In addition, collaborations with local media and influencers are implemented to expand audience reach. These strategies are considered effective in improving brand awareness, as reflected in the increase in viewer numbers and audience interactions on the Bella House of Beauty Instagram account.
Strategi Komunikasi Pt Pln Nusantara Power Services Dalam Membentuk Persepsi Profesionalisme Melalui Instagram @Pln_Npservices Adhelia Intan Putri Derawan; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4210

Abstract

This study raises the issue of PT PLN Nusantara Power Services' communication strategy in shaping perceptions of professionalism through Instagram @pln_npservices. In the context of the important role of social media as a means of representing a company's image, especially in the electricity industry, which requires public trust. The research focuses on understanding the digital communication strategies implemented and the factors that influence the formation of professionalism perceptions among audiences. The research method used is qualitative with a descriptive approach, through in-depth interviews with relevant parties, observation, and documentation to collect relevant data on the planning and implementation of the strategies. The results of the study show that the communication strategy used by PT PLN Nusantara Power Services includes five stages according to Hafied Cangara, namely research, planning, implementation, evaluation, and reporting. Content that highlights the company's achievements, awards, technical education on electricity, and operational activities reflects professionalism. This study confirms that a structured digital communication strategy can contribute to the formation of perceptions of professionalism, but its effectiveness will increase if the company adds audience needs research and strengthens visual creativity and two-way interaction in content management.
Peran Influencer Tiktok @Shalmafadilla_ Dalam Promosi Program Au Pair Dan Ausbildung Puteri Anugerah Maharani; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4217

Abstract

This study aims to analyze the role of TikTok influencer @shalmafadilla­_ in promoting Au Pair and Ausbildung programs. The research employs a descriptive qualitative approach using the AIDA theory (Attention, Interest, Desire, Action) as the analytical framework. Data were collected through observation of TikTok content published between January and November 2025, online interviews with the influncer as the main informant, and five active followers who frequently interacted with Au Pair and Ausbildung related content. Documentation, including audience comments, views, and engagement metrics, was also used to support the analysis. The findings indicate that the influencer successfully captures audience attention through visual content and personal storytelling, builds interest through clear and consistent information delivery, generates desire through emotional appeal and credibility, and encourages audience action by motivating further information seeking behaviors. This study concludes that TikTok influencers play a strategic role as persuasive communicators in promoting international education and work programs.
Upaya Humas Polda Jatim Dalam Meningkatkan Pesan Informatif Melalui Konten Humanis Pada Akun Instagram @humaspoldajatim Abel Rahma Putri; Julyanto Ekantoro; Tira Fitriawardhani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4226

Abstract

This study aims to examine the efforts of the East Java Regional Police Public Relations Division in improving the quality of informative messages through humanistic-themed content on the Instagram account @humaspoldajatim. Digital developments demand the delivery of information that is fast, accurate, and easily understood, making Instagram a strategic medium for public communication with the community. This research focuses on the implementation of a humanistic approach and the enhancement of content quality in building audience understanding and engagement.This study employs a qualitative descriptive method using observation, interviews, and documentation techniques, which are then analyzed through the stages of fact finding, planning, communication, and evaluation based on Cutlip & Center’s theory. The results indicate that the Public Relations Division of the East Java Regional Police consistently applies humanistic elements in its content, including empathetic language, ethical visuals, and clear, non-judgmental information. The content also continuously adapts to digital trends, enabling it to reach a wider audience and enhance the relevance of messages within the community.The findings indicate that improving content quality through a humanistic approach plays a significant role in enhancing informative messages, strengthening public trust, and building a more modern image of the police institution. The utilization of Instagram features such as feeds, reels, stories, and captions is optimized to deliver valuable, easily understood information with emotional closeness to the public. Thus, a communication strategy based on humanistic content is able to foster a harmonious relationship between the police and the community in the digital era.
Strategi Kampanye K3 Nelayan Oleh Dinas Kelautan dan Perikanan Jawa Timur di Pantai Popoh Tulungagung Radja Khais Dewangga; Julyanto Ekantoro; Tira Fitriawardhani
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4293

Abstract

This study aims to analyze and describe the Fishermen's Occupational Health and Safety (K3) campaign strategies implemented by the Department of Marine Affairs and Fisheries (DKP) of East Java Province at the Popoh Coastal Fishing Port (PPP), Tulungagung. The location was selected based on the geographical characteristics of Popoh Beach, which directly faces the extreme waves of the Indian Ocean, and the high rate of maritime accidents in the area, such as vessels drifting due to bad weather and broken anchor lines. The research method employed is qualitative with a descriptive-evaluative approach. Data were collected through field observations, documentation, and in-depth interviews with key informants from Department of Marine Affairs and Fisheries East Java and fishermen as the primary subjects. Data analysis followed the Miles and Huberman iterative model, which includes data reduction, data display, and conclusion drawing. The results indicate that Department of Marine Affairs and Fisheries East Java implemented a holistic campaign strategy combining face-to-face approaches (informal socialization at the fish auction site), practical skill training (Man Overboard and First Aid simulations), and the utilization of digital media (WhatsApp and TikTok). Beyond education, this strategy was strengthened by providing safety facilities, such as the distribution of Personal Protective Equipment (PPE) including life jackets and anti-slip boots, as well as seaworthiness inspections by the Port Master (Syahbandar). Although the strategy successfully improved the fishermen's cognitive knowledge, the study identified a major obstacle in sociocultural factors: a negligent attitude toward safety and the fatalistic views of traditional fishermen. However, there is a positive shift with the formation of the Fishermen’s Occupational Health and Safety Working Group as a community-level agent of change, ensuring the sustainability of an independent safety culture.
Co-Authors Abel Rahma Putri Adhelia Intan Putri Derawan Anwar Sodik, Anwar Ariana, Yuniar Putri Aristatiyanto, Bela Bagus Ananda K Bagus Ananda Kurniawan, Bagus Ananda Bayu, Gede Cahya Fitra Sava Ardhiani Cholifattul, Nurul Ekantoro, Julyanto Ferdiansyah, Ilham Fierda Nurany Fierda Nurany, Fierda Ganefwati, Rini Joanna Adelaida Prigelia Salindeho Julyanto Ekantoro Julyanto Ekantoro Kenanga, Nur Fitri Ani Kurniawan, Hendro M. Hilmi Azis Mahabbah, Ahlul Muhammad Fadeli Muhammad Fadeli Muhammad Fadeli, Muhammad Muhammad Fahmi Al Farizi Musahadah - Ni Made Yunita Nur Indah, Nur Nurlita, Ita Prasetijowati, Tri Puteri Anugerah Maharani Putri Rahayu Radja Khais Dewangga Ramadhani, Erika Jasmine Sayyidina, Luanna Syahputra, Aditya Maulana Theresia Abigial Tanya Pradana Tri Prasetijowati