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All Journal JEA17: Jurnal Ekonomi Akuntansi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL LENTERA BISNIS PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Nusantara Ekomania Jihapenmas
Sari, Anita Kartika
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Flash Sale, Live Streaming, dan Electronic Word Of Mouth (E-WOM) Terhadap Impulse Buying Pengguna Aplikasi Tiktok Shop di Kecamatan Sedati, Sidoarjo Wulandari, Aisya Fitri; Rahayu, Sri; Sari, Anita Kartika; Fatchurrohman, Mochamad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2984

Abstract

Studi ini bertujuan untuk menganalisis tanggapan terhadap flash sale, live streaming, dan electronic word of mouth (e-wom) terkait perilaku impulse buying pengguna aplikasi TikTok Shop di Kecamatan Sedati, Sidoarjo. Dengan berkembangnya berbagai platform e-commerce di masa sekarang, TikTok Shop ikut hadir untuk mempermudah para pengusaha untuk menjual serta mempromosikan produk secara praktis dan TikTok Shop menjadi salah satu platform yang diminati konsumen untuk berbelanja online. Penelitian ini mengadopsi pendekatan kuantitatif, dengan pengumpulan data dilakukan dengan cara membagikan kuisioner melalui google form dengan ukuran penilaiannya menggunakan skala likert. Penelitian ini memakai teknik purposive sampling dengan jumlah sampel sebanyak 100 responden. Analisis data pada penelitian ini memakai Partial Least Square (PLS), dengan analisis jalur berbasis Structural Equation Modeling (SEM-PLS) memakai bantuan software Smart-PLS ver 3.2.9. Hasil penelitian menunjukkan bahwa: (a) Kemampuan variabel flash sale, live streaming, dan e-wom memiliki kapabilitas yang kuat atau baik dalam menjelaskan impulse buying. (b) Secara parsial, flash sale memberikan berpengaruh positif namun tidak signifikan terhadap impulse buying pada aplikasi TikTok Shop. (c) Secara parsial, live streaming serta electronic word of mouth (e-wom) berpengaruh positif dan signifikan terhadap impulse buying pada aplikasi TikTok Shop. (d) Secara bersama-sama (simultan) flash sale, live streaming, serta electronic word of mouth (e-wom) secara signifikan memengaruhi impulse buying pada aplikasi TikTok Shop di Kecamatan Sedati, Sidoarjo.
The Influence of Price, Location and Word Of Mouth on Purchasing Decisions at Green Resto Ananda, Anggita Putri; Sari, Anita Kartika; Fatchurrohman, Mochamad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 1 (2023)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v2i1.115

Abstract

The rise of marketing activities in the MSME (Micro, Small and Medium Enterprises) sector is something that is familiar even though it is inseparable from competition in the business world. Consumer purchasing decisions are important for SMEs, one of which is the Green Resto restaurant in Surabaya. This study measures the extent to which Purchase Decisions can be measured through the variables Price, Location, and Word of Mouth. This research is a quantitative research using multiple linear regression data analysis techniques assisted by the SPSS 25 program. The data from this study were taken from the results of questionnaires distributed to 97 respondents who are customers of Green Resto. The results showed that Price, Location and Word of Mouth had a partial or simultaneous and significant effect on purchasing decisions at Green Resto. Where the price has a partial and significant effect on purchasing decisions at Green Resto. Location has a partial and significant effect on purchasing decisions at Green Resto. Word of Mouth has a partial and significant effect on purchasing decisions at Green Resto. And as a whole it can be said that Price, Location and Word of Mouth have a simultaneous and significant effect on purchasing decisions at Green Resto.  
Strategi Perbaikan Kinerja Operasional Melalui Analisa SWOT Wahjoedi, Tri; Sari, Anita Kartika; Yulfajar, Amrina; Shobikin; Tenovita Sari, Fajar; Etin Puspita Sari; Purwanto
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.827

Abstract

This community service aims to present a SWOT analysis to provide support to the company PT SJL in facing the challenges of increasing competition in the logistics industry. This SWOT approach identifies internal strengths, weaknesses, opportunities and external threats. From this analysis, 13 recommended actions were produced which were ordered based on priority to improve operational performance. S-O (optimizing strengths to take advantage of opportunities) and W-O (overcoming weaknesses to take advantage of opportunities) strategies are the main focus. Implementation of subsequent corrective actions is carried out by considering the resources owned by PT SJL, in accordance with predetermined priorities. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.
Dampak Kualitas Produk, Iklan, dan Harga terhadap Minat Beli pada Brand Glad2glow di Kalangan Pelajar hingga Mahasiswa di Surabaya Nur Indah Putri, Salma Nur Indah; Fatimah , Syaidatul; Kusmayati, Nindya Kartika; Purnawati, Laily; Sari, Anita Kartika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3307

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana iklan, kualitas produk, dan harga memengaruhi keinginan siswa dan mahasiswa Surabaya untuk membeli produk Glad2Glow.  Selama beberapa tahun terakhir, minat publik terhadap produk perawatan kulit lokal telah meningkat, terutama di kalangan generasi muda.  Akibatnya, persaingan antar merek menjadi semakin ketat.  Dalam penelitian ini, teknik kuantitatif digunakan, termasuk analisis regresi linear berganda.  Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 siswa dan mahasiswa di Surabaya yang sebelumnya telah mengetahui atau menggunakan produk Glad2Glow.  Uji validitas, reliabilitas, uji t (parsial), uji F (simultan), dan uji koefisien determinasi (R2) digunakan dalam penelitian ini. Hasil uji reliabilitas menunjukkan bahwa semua item dalam kuesioner benar, dengan nilai alfa Cronbach sebesar 0,735, yang merupakan nilai di atas 0,7. Dengan nilai t hitung 3,410 dan signifikansi 0,005, uji t menunjukkan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap minat beli.  Sebaliknya, minat beli tidak dipengaruhi secara bersamaan oleh harga dan iklan (t = -1,000; sig = 0,319).  Nilai F keseluruhan adalah 8,193, dengan signifikansi 0,005.  Ketiga variabel tersebut memberikan kontribusi 9,3% terhadap minat beli, berdasarkan nilai R Square sebesar 0,093.  Namun, faktor-faktor yang tidak dimasukkan dalam model penelitian ini memberikan 90,7 persen kontribusi tambahan.  Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi minat pembeli Glad2Glow adalah kualitas produk.  Meskipun iklan dan harga tidak mempengaruhi banyak, keduanya tetap memengaruhi minat beli umum.
PENGARUH BEBAN KERJA, STRES KERJA, DAN WORK-FAMILY CONFLICT TERHADAP BURNOUT PEGAWAI KPP PRATAMA SIDOARJO SELATAN Pratiwi Widayanti, Ni Made Ayu Mega; Rahayu, Sri; Sari, Anita Kartika
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2417

Abstract

This study aims to analyze the effects of workload, job stress, and work-family conflict on employee burnout at the Sidoarjo Selatan Primary Tax Office. This study employed a quantitative approach with a causal associative design. The population consisted of 100 employees, while a sample of 80 respondents was determined using the Slovin formula with a 5% margin of error. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that workload has a positive and significant effect on burnout (B = 0.402; β = 0.647; t = 10.142; p < 0.001). Job stress has a positive and significant effect on burnout (B = 0.158; β = 0.221; t = 3.456; p = 0.001). Work-family conflict also has a positive and significant effect on burnout (B = 0.346; β = 0.407; t = 6.397; p < 0.001). Simultaneously, the three variables significantly affect burnout (F = 58.459; p < 0.001). The adjusted R-squared value of 0.686 indicates that the model explains 68.6% of the variation in burnout, while the remaining 31.4% is explained by other factors. Workload is the most dominant variable based on its standardized beta coefficient. These findings emphasize the importance of managing workload, controlling job stress, and supporting the balance between work and family roles to prevent employee burnout.
PENGARUH PELATIHAN, PENGEMBANGAN PROFESI, DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PADA PERWAKILAN BPKP PROVINSI JAWA TIMUR Dwiantoro, Anton; Purwanto, Purwanto; Sari, Anita Kartika
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2431

Abstract

This study aims to analyze the effects of training, professional development, and competence on employee performance at the East Java Representative Office of BPKP. A quantitative approach with a causal associative design was employed. The population and sample consisted of 208 employees selected through saturated sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using SPSS. The results show that training has a positive and significant effect on employee performance (B = 0.574; t = 11.265; p < 0.001), professional development has a positive and significant effect on employee performance (B = 0.298; t = 7.885; p < 0.001), and competence has a positive and significant effect on employee performance (B = 0.648; t = 10.561; p < 0.001). Simultaneously, the three variables significantly affect employee performance (F = 188.812; p < 0.001). The adjusted R-squared value of 0.731 indicates that the research model explains 73.1% of the variation in employee performance. Training is the most dominant variable, with a standardized beta value of 0.444. These findings emphasize the importance of managing training, professional development, and competence in an integrated manner to improve employee performance
Co-Authors Agus Subandoro Ali, Umar Amanata, Shofiya Amin Sadiqin Amrina Yulfajar Dwiantoro, Anton Etin Puspita Sari Fatimah , Syaidatul Harjanti, Wulandari Iman Supriadi Kusmayati, Nindya Kartika LAILY PURNAWATI, LAILY Lazuardi, Sofyan Mochamad Fatchurrohman Nugroho, Dodit Cahyo Nur Indah Putri, Salma Nur Indah NURUL HIDAYAH Pratama, Riza Krisdian Pratiwi Widayanti, Ni Made Ayu Mega Purwanto Purwanto Purwanto Ramadhani, Anjar Rina Puspita S, Hesti Ayu Safitri, Latifa Setiawan, Ilham Wahyu Shobikin SRI RAHAYU Subandoro, Agus Suwangsih, Iwang Tenovita Sari, Fajar Utari, Indah Hari Wahjoedi, Tri Wihara, Dhiyan Septa Wulandari, Aisya Fitri Yuli Kurniawati, Yuli