Article Per Year (5 Year)
p-Index From 2020 - 2025
5.499
P-Index
This Author published in this journals
All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Academia Open Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies
Oetarjo, Mas
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
Pengaruh Content Marketing, Celebrity Endorser dan Harga Produk terhadap Keputusan Pembelian Produk Serum Hanasui pada Aplikasi TikTok Rachman, Mohammad Arief; Sumartik, Sumartik; Oetarjo, Mas
Jurnal Disrupsi Bisnis Vol. 8 No. 5 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i5.54154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing, celebrity endorser, dan harga produk terhadap keputusan pembelian serum Hanasui di aplikasi TikTok. Rumusan masalah penelitian berfokus pada seberapa besar ketiga variabel tersebut memengaruhi keputusan pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 100 responden yang pernah membeli serum Hanasui, serta analisis data dilakukan dengan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa content marketing, celebrity endorser, dan harga berpengaruh positif serta signifikan terhadap keputusan pembelian. Temuan ini menegaskan bahwa konten kreatif, keterlibatan figur publik, serta harga yang kompetitif menjadi faktor utama dalam mendorong minat beli konsumen. Simpulan penelitian menyatakan bahwa kombinasi strategi pemasaran digital yang tepat mampu memperkuat citra merek, meningkatkan kepercayaan, dan mendorong loyalitas konsumen di tengah persaingan ketat industri kecantikan. Adanya penelitian ini untuk memperluas literatur tentang social commerce pada konteks merek lokal di era digitalisasi
Impact of Shopee Skincare Price, Reviews, and Quality on Purchasing Decisions: Pengaruh Harga, Ulasan, dan Kualitas Perawatan Kulit Shopee terhadap Keputusan Pembelian Rischawati, Novita; Indayani, Lilik; Oetarjo, Mas
Indonesian Journal of Innovation Studies Vol. 25 No. 2 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i2.1149

Abstract

This study investigates the impact of price, online customer reviews, and electronic service quality on skincare purchasing decisions within the Shopee marketplace, focusing on East Java. Through a quantitative approach involving 96 respondents sampled purposively, data was collected via Google Forms and analyzed using descriptive statistics and multiple linear regression in SPSS. Results indicate significant positive effects of these factors on skincare purchasing decisions. Recommendations are made for Shopee and skincare sellers to enhance pricing strategies, prioritize customer reviews, and improve electronic service quality, aiming to optimize consumer decision-making processes and build trust in online transactions. This research contributes insights tailored to the skincare industry within online marketplaces, particularly in East Java, addressing a notable gap in existing literature. Highlight: Shopee skincare purchasing decisions study, East Java, quantitative analysis. 96 purposive sampled respondents enhance study validity and relevance. Findings: price, reviews, service quality impact skincare buying decisions. Keywoard: Shopee, skincare, purchasing decisions, online marketplace, East Java
Pengaruh Desain Post, Komunikasi Visual dan Iklan Online Terhadap Minat Beli Pada Instagram @kopikenangan.id Tristanti, Denia; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2876

Abstract

As technology develops, especially Instagram has become an essential need in increasing work productivity and has become the main platform for promoting business in Indonesia. One brand that uses Instagram is Kopi Kenangan. When marketing, you need to pay attention to post design, visual communication and online advertising. This encourages researchers to examine what variables influence buying interest. “This study aims to investigate the influence of variables on enhancing purchase interest on Instagram @kopikenangan.id. The research adopts a quantitative approach with primary data. Respondents were selected using the Lemeshow formula, resulting in a sample size of 100 individuals. Data analysis involved multiple linear regression, as well as validity, reliability, normality, multicollinearity, and heteroskedasticity testing, along with T-tests and F-tests. The findings indicate that post design, visual communication, and online advertising significantly impact consumer purchase interest on the Instagram account @kopikenangan.id.
Pengaruh Kualitas Produk, Inovasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Kedai Jupe Bangil) Aditya, Mita; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2878

Abstract

Seiring berjalannya , industri kuliner telah berkembang menjadi salah satu sektor ekonomi kreatif yang memberikan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) di Indonesia. Salah satu bisnis kuliner yang turut memanfaatkan perkembangan ini adalah Kedai Jupe Bangil. Kedai ini berlokasi di Kabupaten Pasuruan dan dikenal dengan menu makanan pedas yang memiliki berbagai tingkat kepedasan. Dalam strategi pemasarannya, Kedai Jupe Bangil fokus pada kualitas produk, inovasi produk, dan kualitas pelayanan. Berdasarkan latar belakang tersebut, peneliti tertarik untuk mengkaji variabel-variabel yang mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi variabel yang signifikan dalam meningkatkan keputusan pembelian di Kedai Jupe Bangil. Menggunakan metode kuantitatif dengan data primer, penelitian ini melibatkan responden sebanyak 98 menjadi 100 orang yang ditentukan berdasarkan rumus Lemeshow. Analisis data dalam penelitian ini dilakukan melalui uji regresi linier berganda, uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji T, dan uji F. Hasil penelitian menunjukkan bahwa ketiga variabel yaitu kualitas produk, inovasi produk, dan kualitas pelayanan berpengaruh secara signifikan terhadap keputusan pembelian konsumen di Kedai Jupe Bangil.
Peran Influencer, Citra Merek, dan Kualitas Produk Terhadap Minat Beli Pada E-commerce Shopee Ilmiah, Qhifdina; Oetarjo, Mas
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.2881

Abstract

In this modern era, technology has changed human life to become more practical in business activities. One of the breakthroughs is the existence of an e-commerce platform and the most popular among Indonesians is Shopee. The Shopee application cannot be separated from the role of influencers, brand image and product quality. This makes researchers want to examine what variables influence buying interest. The aim of this research is to find out what variables have an influence on increasing buying interest. This research uses quantitative methods with primary data types. Respondents in this study were determined using the Lemeshow formula and the respondents were 98 to 100 people. Data testing in this study used multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, and F test. The results of this study were that the three variables, namely influencer, brand image and product quality had an influence significantly influence consumer buying interest in Shopee e-commerce.
Co-Authors Aditya, Mita Alshaf Pebrianggara Ananda, Kharisma Andani, Retno Andika, Lintang Pratama Putra Aprianto, Kurniawan Sova Aprilia, Siska Rizki Apriliyah, Amilatun Nadhifah Arianti, Dhea Wulan Ashari, Billa Laura Dewi Komala Sari Eko Satriyo Hadi Nata Faizi, Ahmad Nur Febriansyah, Rizky Eka Febrianti, Yeti Fitria, Ina Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Komala Sari, Dewi Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Malau, Rona Mala Shalsabella Maulana, Mochamad Luthfi Maulidya, Vani Zahara Misti Hariasih Mochamad Rizal Yulianto Muhammad Yani, Muhammad Nurlaila, Rahma Nurvita, Qur’ani Octavia, Rena Salsabil Oktaviani, Moch Ari PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Rachman, Mohammad Arief Rahmayanti , Siti Rahardhini Dwi Rischawati, Novita Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Sudarso, Satrio Sumartik Syahputri, Denisa Firlian Syofia, Khalimatus Teaningrum, Ratna Yulis Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Yulianto, M. Rizal Yulianto, Mochammad Rizal ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah