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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Academia Open Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies
Oetarjo, Mas
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KONTRIBUSI KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH Oetarjo, Mas
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3391

Abstract

Studi ini bertujuan menentukan apakah secara parsial dan simultan, kualitas dan harga produk berpengaruh terhadap keputusan membeli rumah. Data dikumpulkan melalui pengiriman kuesioner kepada partisipan melalui Google Forms sejumlah sembilan puluh enam orang sebagai sampel. Studi ini menganalisis uji asumsi klasik dan regresi linier berganda dari data yang diperoleh lewat survei pelanggan Perumahan The Orchid Wonoayu Sidoarjo tahun 2018-2021, disimpulkan bahwa secara terpisah kualitas produk dan harga rumah berkontribusi signifikan terhadap keputusan membeli rumah begitupun juga secara bersama-sama, kualitas dan harga produk berkontribusi signifikan terhadap keputusan seseorang membeli sebuah rumah.
Pengaruh Kulitas Pelayanan, Kelengkapan Produk dan Harga terhadap Keputusan Pembelian pada Toko Bangunan Sinar Mulyo Abadi Hidayati, Ade Irma; Oetarjo, Mas
Innovative Technologica: Methodical Research Journal Vol. 3 No. 2 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v3i2.20

Abstract

This study aims to determine the effect of Service Quality, Product Completeness and Price on Purchase Decisions. This study uses a quantitative approach. Sampling in this study using accidental sampling technique, with the number of respondents as many as 98 respondents from consumers of Sinar Mulyo Abadi Building Stores. Data collection techniques using questionnaires distributed through questionnaires. Data processing in this study used the SPSS 25 software program (Statistical Program For the Social Sciences). The results of the study show that: Service Quality affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, Product Completeness affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, and Price affects Purchase Decisions at Sinar Mulyo Abadi Building Stores.
Pengaruh Food Quality, Brand Image dan Harga terhadap Kepuasan Pelanggan pada Kue Lapis Kukus Surabaya (Studi Konsumen Lapis Kukus Surabaya di Kecamatan Sedati, Kabupaten Sidoarjo) Prameswari, Karina; Oetarjo, Mas
Innovative Technologica: Methodical Research Journal Vol. 1 No. 4 (2022): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i4.46

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui Pengaruh Food Quality, Brand Image dan Harga Terhadap Kepuasan Pelanggan pada Kue Lapis Kukus Surabaya yang ada di Kecamatan Sedati, Kabupaten Sidoarjo. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini yakni konsumen Lapis Kukus Surabaya yang ada di Kecamatan Sedati. Pengambilan sampel menggunakan metode sampling accidental dengan jumlah responden sebanyak 96 konsumen sebagai responden. Dalam pengambilan data menggunakan teknik pengambilan data dengan kuesioner. Berdasarkan hasil penelitian ini menunjukan bahwa food quality berpengaruh terhadap kepuasan pelanggan, brand image tidak berpengaruh kepuasan pelanggan, dan harga berpengaruh terhadap kepuasan pelanggan.
Keputusan Pembelian Chatime di Suncity Sidoarjo Ditinjau Melalui Brand Image dan Harga Malau, Rona Mala Shalsabella; Oetarjo, Mas
Innovative Technologica: Methodical Research Journal Vol. 1 No. 2 (2022): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i2.73

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Harga terhadap Keputusan Pembelian. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel pada penelitian menggunakan teknik accidental sampling, dengan jumlah responden sebanyak 96 responden dari konsumen Chatime di Suncity Sidoarjo. Teknik pengumpulan data dengan menggunakan kuesioner yang didistribusikan melalui angket. Pengolahan data dalam penelitian ini menggunakan program software SPSS 22 (Statistical Program For the Social Sciences). Hasil penelitian menunjukkan bahwa: Brand Image berpengaruh terhadap Keputusan Pembelian Chatime di Suncity Sidoarjo dan Harga berpengaruh terhadap Keputusan Pembelian Chatime di Suncity Sidoarjo.
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto: The Influence of Product Quality and Service Quality on Customer Loyalty of PT. Roman Ceramic International in Mojokerto Prastyo, Habib Eko; Oetarjo, Mas
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 3 No. 1 (2017): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.47 KB) | DOI: 10.21070/jbmp.v3i1.1887

Abstract

This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.
Enhancing Public Service Performance through Motivation, Environment, and Discipline: Meningkatkan Kinerja Pelayanan Publik melalui Motivasi, Lingkungan, dan Disiplin Faizi, Ahmad Nur; Sumartik; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1143

Abstract

This study investigates how motivation, work environment, and work discipline influence the performance of Integrated Referral and Service System (SLRT) officers at the Social Affairs Office of Sidoarjo Regency. Using a quantitative approach with a Likert scale questionnaire administered to 85 SLRT officers, data were analyzed through multiple linear regression in SPSS 25. The results reveal that motivation, work environment, and work discipline significantly impact employee performance. Specifically, higher levels of motivation, supportive work environments, and strong work discipline correlate positively with enhanced performance among SLRT officers. These findings highlight the importance of fostering motivational factors, improving work environments, and maintaining effective work discipline to optimize service delivery and organizational effectiveness within public service sectors. Highlight: Employee motivation significantly impacts public service performance outcomes. A conducive work environment fosters higher productivity and job satisfaction. Discipline ensures adherence to standards and enhances organizational effectiveness. Keywords: Public service, employee performance, motivation, work environment, discipline
Price, Marketing Communications and E-commerce Services on Consumer Purchase Intention in Online Shopping Ummah, Roviqotul; Oetarjo, Mas
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1088

Abstract

General Background: The rise of technology and internet use has significantly influenced shopping behaviors in Indonesia, particularly with the growth of online shopping. Specific Background: Factors such as price, marketing communication, and e-commerce services are essential in shaping consumer purchasing decisions in this digital space. Knowledge Gap: Limited research has examined the combined impact of these variables on online purchase intentions. Aims: This study investigates the effects of price, marketing communication, and e-commerce services on consumer purchasing intentions. Results: Using a quantitative approach with 96 respondents, the analysis reveals that all independent variables significantly influence consumer purchase intentions in online shopping. Novelty: This research integrates multiple influencing factors into a single study, emphasizing their collective impact. Implications: Findings indicate that e-commerce platforms should focus on competitive pricing, effective marketing strategies, and quality services to enhance consumer purchase intentions, contributing to a thriving online retail environment. Highlights: Significant Influence: Price, marketing communication, and e-commerce services collectively impact consumer purchasing decisions in online shopping. Research Gap: This study fills the void by examining the combined effects of multiple factors on purchase intentions. Strategic Implications: E-commerce platforms should prioritize competitive pricing and effective marketing strategies to boost consumer engagement and sales. Keywords: Price, Marketing Communication, E-Commerce Services, Consumer Purchase Intention, Online Shopping
Utilization of Science and Technology in Community Empowerment in Kalipecabean Village, Sidoarjo Regency Through Integrated KKN Activities Haq, Masyithoh Faarisatul; ‘Aini, Jafnah Kamilah; Ananda, Kharisma; Nurvita, Qur’ani; Ashari, Billa Laura; Oetarjo, Mas
Indonesian Journal of Cultural and Community Development Vol 16 No 1 (2025): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i1.1126

Abstract

The Community Service Community Service Program (KKN) in Kalipecabean Village aims to support the development of village potential and improve community welfare through various empowerment activities. This activity includes local resource- based entrepreneurship training, increasing literacy and developing science and technology. By using field research methods. This research is included in qualitative descriptive research.
Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors Prasiwi, Ferra Puspa; Oetarjo, Mas
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8171

Abstract

This study investigates the impact of digital marketing, service quality, and price on purchasing decisions at MSMEs Rabit Buket Sidoarjo, East Java. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed with SPSS software. Results show that digital marketing, service quality, and price positively and significantly influence purchasing decisions. These findings suggest that MSMEs should enhance their digital marketing, maintain high service quality, and offer competitive pricing to boost customer purchases. Future research should consider additional variables for a more comprehensive analysis. Highlight: Digital marketing enhances purchasing. High service quality influences buyers. Competitive pricing drives purchase decisions. Keyword: Digital marketing, service quality, price, purchasing decisions, MSMEs
Brand, Price, and Word of Mouth Impact Global Consumer Choices Kurniawan, Achmad Riski; Oetarjo, Mas
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8172

Abstract

This study examines the influence of brand image, price, and Electronic Word of Mouth (E-WOM) on purchasing decisions in the e-commerce platform, Shopee. Using a quantitative approach, data from 96 respondents in Sidoarjo Regency were analyzed through Smart-PLS Version 3.0. Results reveal significant effects of brand image, price, and E-WOM on purchasing decisions, with brand image reflecting reputation, effectiveness, and trustworthiness, while price considerations include affordability, quality alignment, competitiveness, and benefit congruence. E-WOM's impact is seen through intensity, content, and valence of opinion. These findings highlight the importance of these factors in influencing consumer behavior on Shopee. However, the study's focus on these three variables suggests a need for future research to explore additional factors impacting e-commerce purchasing decisions, contributing to a deeper understanding of consumer behavior in online retail settings. Highlights: Consumer Behavior: Brand image, price, and E-WOM influence Shopee purchasing decisions. Data Analysis: Smart-PLS analyzes 96 respondents' data on e-commerce behavior. Research Implications: Further exploration needed for comprehensive understanding of online consumer behavior. Keywords: e-commerce, Shopee, purchasing decisions, brand image, Electronic Word of Mouth (E-WOM)
Co-Authors Aditya, Mita Alshaf Pebrianggara Ananda, Kharisma Andani, Retno Andika, Lintang Pratama Putra Aprianto, Kurniawan Sova Aprilia, Siska Rizki Apriliyah, Amilatun Nadhifah Arianti, Dhea Wulan Ashari, Billa Laura Dewi Komala Sari Eko Satriyo Hadi Nata Faizi, Ahmad Nur Febriansyah, Rizky Eka Febrianti, Yeti Fitria, Ina Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Komala Sari, Dewi Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Malau, Rona Mala Shalsabella Maulana, Mochamad Luthfi Maulidya, Vani Zahara Misti Hariasih Mochamad Rizal Yulianto Muhammad Yani, Muhammad Nurlaila, Rahma Nurvita, Qur’ani Octavia, Rena Salsabil Oktaviani, Moch Ari PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Rachman, Mohammad Arief Rahmayanti , Siti Rahardhini Dwi Rischawati, Novita Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Sudarso, Satrio Sumartik Syahputri, Denisa Firlian Syofia, Khalimatus Teaningrum, Ratna Yulis Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Yulianto, M. Rizal Yulianto, Mochammad Rizal ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah