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pinaria, ni wayan chintia
Politeknik Pariwisata Bali
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Pengaruh Electronic Word of Mouth dan Influencer Marketing terhadap Keputusan Menginap di Adiwana Warnakali Resort Nusa Penida Negara, I Dewa Agung Anom Segening Putra; Sudiksa, I Nyoman; Pinaria, Ni Wayan Chintia
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 2 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i2.1490

Abstract

The aim of this research is to analyze the influence of electronic word of mouth and influencer marketing on the decision to stay at Adiwana Warnakali Resort. The number of samples in this study was 100 respondents using the Slovin formula. Data collection was carried out by distributing questionnaires to guests who had stayed at Adiwana Warnakali Resort. The data analysis techniques used in this research are the classical assumption test, multiple linear regression analysis, t-test, F test, and coefficient of determination with data analysis tools using the SPSS version 26 program. The results of this research show that electronic word of mouth has a positive effect and significant to the decision to stay overnight partially with the Sig value. 0.000 < 0.05, influencer marketing has a positive and significant effect on the decision to stay overnight partially with a Sig value. 0.000 < 0.05 and electronic word of mouth and influencer marketing have a positive and significant effect on the decision to stay overnight simultaneously with a Sig value. 0.000 < 0.05. Based on the results of this research, the advice that can be given is that Adiwana Warnakali Resort is expected to be able to manage online reviews well by providing feedback or replying to consumer reviews and conducting research on new trends so that the content that will be uploaded by influencer marketing is interesting and increases the decision to stay overnight at Adiwana Warnakali Resort.
Partisipasi Masyarakat Lokal Dalam Pengelolaan Sampah Berbasis Sumber Mendukung Desa Wisata Berkelanjutan (Studi Kasus Desa Wisata Taro, Bali) Kalpikawati, Ida Ayu; Pinaria, Ni Wayan Chintia
Jurnal Ilmiah Pariwisata Vol 28 No 1 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i1.1676

Abstract

Starting from the handling of waste at the village level that has not been maximized, waste from household activities is often thrown away by the community, causing environmental problems in Taro Village. The problem that is caused mainly occurs during the rainy season where many gots are blocked so that water overflows to the road body. Taro Village then invites the community to participate in managing the waste generated to maintain the cleanliness of the village environment by implementing source-based waste management. This study aims to determine the stages of participation, forms of participation and factors that influence community participation in waste management in Taro Village. This research uses a qualitative approach and research data is obtained through interviews, observations and documentation studies. The results showed that the stages of participation include the planning stages, implementation stages and utilization stages. The forms of participation are mind-bodied participation, energy participation, property participation, skills participation and social participation Factors that influence participation are internal factors, namely growing public awareness of the concept of source-based waste management and community behavior factors in implementing a clean culture. External factors that become reinforcement are the role of indigenous villages which are very effective and the obstacle is the lack of waste processing facilities at TPS 3 R. Keywords: Community Participation, Waste Management
Purchase Intention in Hotel Mobile Applications: The Role of Perceived Price and Ease of Use Prabawathi, Ni Kadek Nia; Pitanatri, Putu Diah Sastri; Pinaria, Ni Wayan Chintia
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1033

Abstract

As mobile applications become more widely used in the hospitality industry, the way customers look for information, make reservations, and choose hotel services has also changed. However, booking intentions through hotel mobile applications remain relatively low or fluctuate over time, despite providing competitive prices and convenient amenities. This situation highlights the importance of understanding the factors that influence customers’ intentions to make purchases when using hotel mobile applications. This study aims to examine how perceived price and perceived ease of use influence the purchase intentions of hotel mobile application users. This study was conducted using an approach structured questionnaires distributed to 100 respondents who were familiar with the THG Apps. The obtained data were through descriptive statistics and multiple linear regression analysis with the assistance of SPSS. The results indicate that perceived price and perceived ease of use both have a positive and significant effect on purchase intention, with perceived price showing a slightly stronger influence. The findings of this study are expected to provide practical insights for hotel management in developing mobile application strategies that can enhance customer engagement and encourage reservations
Co-Authors Adinda, Clearesta Andy Nudyanto Anggani, Mayang Fitri Artajaya, Made Astuti Pranadewi, Putu Mira Candra, Dewa Ayu Kirana Maya Citrawati, Luh Putu Dewi, A.A. Ayu Indah Kusuma Febrianto, I Gusti Agung I Gusti Ngurah Agung Suprastayasa I Gusti Ngurah Agung Wiryanata I Ketut Surata I Putu Gde Sukaatmadja I Wayan Adi Pratama Jata, I Ketut Jata, I Wayan Juli Rastitiati, Ni Kade Kalpikawati, Ida Ayu Kusumarini, Indah Loananta, Cahyo Purnomo Loanata, Cahyo Negara, I Dewa Agung Anom Segening Putra Ni Desak Made Santi Diwyarthi Ni Kadek Vira Kumara Dewi Ni Luh Putu Agustina Darmayanti Ni Made Suastini, Ni Made Prabawathi, Ni Kadek Nia Pratiwi, Kadek Andita Dwi Puspaningrum, Ni Kadek Indah Putu Yudi Setiawan Rumadana, I Made Sabudi, I Nyoman Sukana Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Sri Sadjuni, Ni Luh Gede Sudiksa, I Nyoman Sulistyawati, Ni Luh Ketut Sri Swandewi, Ni Kadek Usadi, Made Pradnyan Permana Wiartha, Nyoman Gede Mas