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All Journal JMM (Jurnal Masyarakat Mandiri) Majalah Ilmiah Bijak Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) DEMAnD International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Research Horizon Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Sobar, Agus
Program Studi S1 Manajemen, Universitas Linggabuana PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Mediating Factors Influencing the Adoption of Green Technology by SMEs for Sustainable Performance: A Systematic Literature Review Sobar, Agus
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3603

Abstract

This research aims to elucidate the background and theoretical framework underlying the adoption of green technology by MSMEs to achieve sustainable performance. This study employs the PRISMA systematic review methodology to analyze 40 empirical publications regarding the mediating factors influencing green technology adoption by MSMEs in achieving sustainable performance, spanning from 2017 to 2024 and encompassing diverse nations. A concise summary and recommendations for future research goals are provided for each applicable theory. This study indicates that, despite extensive prior research, the majority of studies examine sustainable performance through factors that mediate the adoption of green technologies. Additionally, the employed theories include the Resource-Based View (RBV), Technology Acceptance Model (TAM), Innovation Theory, and Sustainability Theory. This research aids policymakers in formulating policies and incentives that promote the use of green technology by MSMEs. For MSMEs, these findings offer pragmatic direction on enhancing green innovation capabilities and leveraging green technology to attain sustainable performance.
Penguatan Tata Kelola Koperasi Berbasis Pendampingan di Kabupaten Sukabumi: Integrasi Manajemen Ekuitas, Aset, dan Akuntansi Sobar, Agus; Ruswandi, Wawan
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1539

Abstract

Cooperatives, as business entities that aim to improve the welfare of their members, require good and accountable governance. This community service activity aims to strengthen cooperative governance through the implementation of accounting policies, debt management, and asset management effectively and transparently, as part of a program to strengthen modern and competitive cooperative institutions. The activity was carried out on February 26, 2025, at the Augusta Cicantayan Hotel, Sukabumi Regency, in collaboration with the Sukabumi Regency Cooperative and SME Service as a partner. A total of 25 participants attended, consisting of cooperative administrators, academics, and related service employees. The method used is Participatory Action Research through interactive workshops and mentoring. Field verification to explore real cooperative problems and encourage transparency, accountability, and organizational sustainability. Data analysis is carried out thematically with triangulation of sources and methods to ensure valid and in-depth results. This activity is special because it not only discusses the basic theory of cooperative governance, but also provides a practical approach to managing finances, assets, and accounting records that are rarely discussed in other cooperative training. Collaboration between academics and local governments makes this activity more applicable. As a result, participants understand the material, can prepare simple financial reports, and formulate more structured cooperative policies. This activity provides a real contribution to strengthening modern and accountable cooperative governance.ABSTRAKKoperasi sebagai badan usaha yang bertujuan meningkatkan kesejahteraan anggotanya memerlukan tata kelola yang baik dan akuntabel. Kegiatan pengabdian ini bertujuan memperkuat tata kelola koperasi melalui penerapan kebijakan akuntansi, pengelolaan utang, dan manajemen aset secara efektif dan transparan, sebagai bagian dari program penguatan kelembagaan koperasi modern dan kompetitif. Kegiatan dilaksanakan pada 26 Februari 2025 di Hotel Augusta Cicantayan, Kabupaten Sukabumi, bekerja sama dengan Dinas Koperasi UKM Kabupaten Sukabumi sebagai mitra. Sebanyak 25 peserta hadir, terdiri dari pengurus koperasi, akademisi, dan pegawai dinas terkait. Metode yang digunakan adalah Participatory Action Research melalui workshop interaktif dan pendampingan. Verifikasi lapangan untuk menggali permasalahan nyata koperasi dan mendorong transparansi, akuntabilitas, serta keberlanjutan organisasi. Analisis data dilakukan secara tematik dengan triangulasi sumber dan metode untuk memastikan hasil yang valid dan mendalam. Kegiatan ini istimewa karena tidak hanya membahas teori dasar tata kelola koperasi, tetapi juga memberikan pendekatan praktis dalam mengelola keuangan, aset, dan pencatatan akuntansi yang jarang dibahas dalam pelatihan koperasi lainnya. Kolaborasi antara akademisi dan pemerintah daerah menjadikan kegiatan ini lebih aplikatif. Hasilnya, peserta memahami materi, mampu menyusun laporan keuangan sederhana, dan merumuskan kebijakan koperasi yang lebih tertata. Kegiatan ini memberikan kontribusi nyata dalam memperkuat tata kelola koperasi yang modern dan akuntabel.
PENGARUH MODAL KERJA TERHADAP RENTABILITAS EKONOMI PADA PT BPR SEMESTA MEGADANA CISAAT SUKABUMI susanto, edi; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v2i2.1340

Abstract

The purpose of this study was to determine the effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi. The research method used in this research is the explanative method, namely research that explains the causal relationship between the variables that affect the hypothesis. The results show that the working capital at PT BPR Semesta Megadana is basically sufficient, it can be seen that the working capital for four years is an average of Rp. 6,257,370,442 this is due to the demands of the company that have been announced by the company. Economic Profitability at PT BPR Semesta Megadana is basically influenced by working capital and the average economic profitability for four years is Rp.0.0555. The effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi based on calculations we can know is 24.6%.
PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT PENERBIT ERLANGGA MAHAMERU CABANG SUKABUMI Supenti, Penti; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1981

Abstract

This kind of research uses a quantitative method and is descriptive. This study's goal is to learn more about how offering incentives to workers at the PT Publisher Erlangga Mahameru Sukabumi branch affects their performance. This study collected data from all 50 employees of PT Publisher Erlangga Mahameru Sukabumi branch. The procedures used in sampling are population census study techniques and questionnaire methods used to collect data to use the full population as a sample. It uses a simple linear regression analysis method. The results showed that the incentive provision of PT Publisher Erlangga Mahameru Sukabumi branch was good enough. It can be seen in the answers from questionnaires distributed by researchers, where many PT Publisher Erlangga Mahameru Sukabumi branch employees have expressed satisfaction. Employee performance is quite good from the influence generated by providing incentives and other rewards. The effect of providing incentives on employee performance at PT Publisher Erlangga Mahameru Sukabumi branch by 50% and 50% is influenced by other factors.
PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA SUPERINDO CITY MALL KOTA SUKABUMI Sopian, Riana; Sobar, Agus
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i1.2927

Abstract

This study aimed to determine the effect of green marketing on customer loyalty at Super Indo City Mall Sukabumi and the effect of brand image on customer loyalty at Super Indo City Mall Sukabumi. In this study, the author's research method is quantitative. The population in this study were consumers of Super Indo City Mall Sukabumi. This study's sample was Super Indo Sukabumi consumers, totaling 99 people. The type of data used in this study is primary data by distributing questionnaires to respondents. Analysis methods with validity and reliability tests of instruments. Prerequisite analysis tests include a data normality test, multicollinearity test, heteroscedasticity test, and linearity test, then the analysis technique uses multiple regression. The variables used are Green Marketing and Brand Image variables as independent variables and Customer Loyalty as the dependent variable. Multiple linear regression models with the results of the equation Y = 7.948 + 0.478 + 0.422. From these results the constant is 7.948, Green Marketing (X1) is 0.478 or 4.78% and Brand Image (X2) is 0.422 or 4.22%. Green Marketing (X1) t-test results with significant t-test results <0.05, namely (0.000 <0.05), so there is a partial influence. Brand Image (X2) t test results with significant results of the t-test <0.05, namely (0.000 <0.05), so there is a partial influence. Green Marketing and Brand Image simultaneously have a positive and significant effect on Super Indo Customer Loyalty at City Mall Sukabumi City as evidenced by the results of the significant F test in the ANOVA test found that the F-count value is 39.343. With a significant value of 0.000 and an F-table value of 3.94, it can be concluded that F-count> F-table with a significant level of 0.000 <0.05.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PRODUK GLAD2GLOW DI E-COMMERCE SHOPEE (STUDI KASUS DI KOTA SUKABUMI) Nurazizah, Adinda Jasmine Putri; Nursabila, Shofi Siti; Sobar, Agus
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1780

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan pada produk skincare Glad2Glow di platform e-commerce Shopee, khususnya di Kota Sukabumi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis asosiatif, dengan sampel sebanyak 97 responden yang dipilih melalui teknik snowball sampling, terdiri dari 82 perempuan dan 15 laki-laki sebagai pengguna produk Glad2Glow. Data dikumpulkan menggunakan kuesioner dengan skala Likert dan dianalisis melalui regresi linier berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah hubungannya positif, yang berarti biaya tidak menjadi faktor utama dalam keputusan pelanggan untuk membeli kembali produk Glad2Glow. Sebaliknya, kualitas produk terbukti memiliki pengaruh yang kuat terhadap loyalitas pelanggan, menegaskan bahwa kualitas merupakan faktor utama dalam membangun loyalitas. Selain itu, hasil uji simultan menunjukkan bahwa persepsi harga dan kualitas produk secara bersama-sama memberikan pengaruh signifikan terhadap loyalitas pelanggan, dengan kontribusi sebesar 69,9%. Temuan ini menegaskan bahwa peningkatan loyalitas pelanggan Glad2Glow lebih dipengaruhi oleh persepsi konsumen terhadap kualitas produk dibandingkan persepsi harga, sehingga perusahaan perlu terus menjaga dan meningkatkan kualitas produk agar mampu mempertahankan loyalitas pelanggan di tengah persaingan industri skincare yang semakin kompetitif.
Implementation of Digital Promotion and Product Adaptation to Build Local Brands for Garut Leather Craft MSMEs Sobar, Agus
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i4.1594

Abstract

This study aims to analyze the strategies of Garut leather craft SMEs in facing global competition challenges through Digital Promotion Strategies, Product Adaptation, and Local Brand Image Building. Although local products have high cultural value, business actors often face obstacles in the form of weak branding strategies and marketing that are not adaptive to international consumer preferences. The method used was quantitative with purposive sampling of 100 respondents, where the data was analyzed using Structural Equation Modelling (SEM) through SmartPLS. The results of the study show that digital promotion strategies and product adaptation have a positive and significant effect on strengthening Local Brand Image and Market Penetration Effectiveness. The use of social media and interactive content is effective in building trust, while design modifications that follow modern trends but still maintain authentic values are proven to strengthen brand identity. The main findings confirm that Local Brand Image acts as a crucial mediating variable, bridging the influence of promotion and product innovation on market success. This model demonstrates very high predictive power with an R-Square value of 0.968 for market penetration. In conclusion, the synergy between creative digital marketing and product development flexibility is the key for MSMEs to win the competition in the international market in a sustainable manner.
PENGARUH FASILITAS KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: (STUDI KASUS PADA DEPARTEMEN UNIT 1 PT. MERSIFARMA SUKABUMI) Sobar, Agus
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the extent to which work facilities and work environment influence employee performance at PT. Mersifarma Sukabumi. Data were collected through questionnaire and documentation techniques. The research method used was quantitative, with 68 respondents taken using saturated or census sampling techniques. Data analysis in this study used SPSS version 23.00. The results of the t-test showed that the work facilities variable had a positive effect on employee performance, where the t-count value (1.872)> t table (1.668). The work environment had a positive effect on employee performance, as seen from the t-count value (1.904)> t table (1.668). The results of the F test showed that work facilities and work environment together had a positive effect on employee performance of 25.939> F table 3.14 and a significance level of 0.000 <0.05. The R square value of 0.444 or 44.4% means that variations in employee performance can be explained by the work facilities and work environment variables by 44.4%, while the remaining 55.6% is explained by other variables not examined in this study.
USER GENERATED CONTENT DAN DAYA TARIK VISUAL DALAM KEPUTUSAN PEMBELIAN FASHION LOKAL TIKTOK SHOP Sobar, Agus; Setiadi, Sandi
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the influence of User Generated Content and Visual Content Appeal on Purchase Decisions of local fashion products on TikTok Shop by Tokopedia. Social media has become an effective means of digital marketing, especially TikTok, which combines entertainment and e-commerce features. This study uses a quantitative methodology with an associative approach and involves 96 respondents who are active TikTok users and have purchased local fashion products through TikTok Shop by Tokopedia. The data was analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that both partially and simultaneously, User Generated Content and Visual Content Appeal have a positive and significant effect on Purchase Decisions. The coefficient of determination value of 71.1% indicates that the two independent variables have a considerable contribution in explaining consumer purchase decisions. This research provides important implications for local fashion business players to further maximize digital content strategies through user reviews and appealing visual displays on social media. Keywords: User Generated Content, Visual Content Appeal, Purchase Decision
PEMBERDAYAAN SISWA SMA PLUS AL-MANSHURIYAH SUKABUMI MELALUI PELATIHAN BUSINESS MODEL CANVAS UNTUK MENUMBUHKAN MINAT BERWIRAUSAHA Ginanjar, Noornissa Sarah; Setiatin, Tuti; Sobar, Agus
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Empowering the younger generation through entrepreneurship education is a strategic effort to foster independence and enhance the competitiveness of human resources. However, entrepreneurial interest among senior high school students remains relatively low due to limited understanding of business concepts and a lack of practical experience. This community service activity aimed to empower students of SMA Plus Al-Manshuriyah through Business Model Canvas (BMC) training as an effort to stimulate entrepreneurial interest. The activity was conducted in one day, on August 25, 2025, using participatory and applicative methods, which included stages of preparation, training, practice and mentoring, and evaluation. The results indicated an improvement in students’ understanding of entrepreneurship concepts and the nine elements of the Business Model Canvas. In addition, students demonstrated increased creativity, active participation, self-confidence, and interest in designing and developing business ideas independently. Therefore, Business Model Canvas training proved to be effective as a means of strengthening entrepreneurship education and empowering senior high school students.
Co-Authors Alhidayatullah Asep Deni Aziz, Yudi DARMANSYAH . Dendi Zainuddin Hamidi Edi Susanto Eva Fathussyaadah Eva Fathussyaadah Fathussyaadah, Eva Ginanjar, Noornisa Sarah Ginanjar, Noornissa Sarah Gumelar, Agung Yedi Mombang, Mombang Muhammad Zaky Noornisa Sarah Ginanjar Nurazizah, Adinda Jasmine Putri Nursabila, Shofi Siti Permadi, Indra Rianto, Toha Riswandi, Riki Ruswandi, Wawan Setiadi, Sandi Setiatin, Tuti Sopian, Riana Sugih Prakoso Supenti, Penti