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All Journal JMM (Jurnal Masyarakat Mandiri) Majalah Ilmiah Bijak Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) DEMAnD International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Research Horizon Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin Sawala Cendekia: Jurnal Peneiltian Multidisiplin
Sobar, Agus
Program Studi S1 Manajemen, Universitas Linggabuana PGRI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Loyalitas Konsumen Bank Perpektif Tanggung Jawab Sosial Perusahaan, Kepuasan Nasabah dan Kepercayaan Nasabah Agus Sobar
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 4 No 2 (2022): December 2022
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v4i1.273

Abstract

Tujuan Penelitian untuk menganalisis Pengaruh Tanggung jawab Sosial Perusahaan kepuasan, kepercayaan dan loyalitas konsumen Perbankan di Indonesia. Desain ekplanatory digunakan untuk analisis pernyataan prediktif yang ditetapkan menjadi tujuan penelitian. Populasi penelitian merupakan nasabah Bank di indonesia dengan kriteria telah menjadi nasabah aktif lebih dari 2 tahun. Kesimpulan penelitian menunjukan CSR berpengaruh langsung terhadap Kepuasanan nasabah bank, Kepuasan nasabah berpengaruh signifikan terhadap Kepercayaan nasabah bank, CSR berpengaruh langsung terhadap Loyalitas nasabah, Kepuasan nasabah berpengaruh langsung terhadap Loyalitas nasabah, Kepercayaan Nasabah berpengaruh langsung terhadap Loyalitas, CSR berpengaruh terhadap KEK dengan mediasi loyalitas, Kepuasan nasabah berpengaruh terhadap kepercayaan nasabah dengan mediasi Loyalitas.
PEMBERDAYAAN SISWA SMA PLUS AL-MANSHURIYAH SUKABUMI MELALUI PELATIHAN BUSINESS MODEL CANVAS UNTUK MENUMBUHKAN MINAT BERWIRAUSAHA Noornissa Sarah Ginanjar; Tuti Setiatin; Agus Sobar
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

Empowering the younger generation through entrepreneurship education is a strategic effort to foster independence and enhance the competitiveness of human resources. However, entrepreneurial interest among senior high school students remains relatively low due to limited understanding of business concepts and a lack of practical experience. This community service activity aimed to empower students of SMA Plus Al-Manshuriyah through Business Model Canvas (BMC) training as an effort to stimulate entrepreneurial interest. The activity was conducted in one day, on August 25, 2025, using participatory and applicative methods, which included stages of preparation, training, practice and mentoring, and evaluation. The results indicated an improvement in students’ understanding of entrepreneurship concepts and the nine elements of the Business Model Canvas. In addition, students demonstrated increased creativity, active participation, self-confidence, and interest in designing and developing business ideas independently. Therefore, Business Model Canvas training proved to be effective as a means of strengthening entrepreneurship education and empowering senior high school students.
PERAN CUSTOMER EXPERIENCE DALAM MEMEDIASI PENGARUH OMNICHANNEL DIGITAL MARKETING TERHADAP CUSTOMER LOYALTY PADA UMKM DI KOTA SUKABUMI Agus Sobar; Rizky Maulana; Sandi Setiadi
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/reugreug.v2i01.92

Abstract

This study aims to examine the mediating role ofcustomer experience in the relationship between omnichannel digital marketing and customer loyalty among Micro, Small, and Medium Enterprises (MSMEs) in Sukabumi City, Indonesia. The research employed a quantitative explanatory approach involving 150 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS software. The findings indicate that omnichannel digital marketing has a positive and significant effect on both customer experience and customer loyalty. Furthermore, customer experience positively influences customer loyalty and serves as a significant mediating variable in the relationship between omnichannel digital marketing and customer loyalty. These results suggest that the effectiveness of omnichannel marketing strategies in fostering long-term customer loyalty depends on the ability of MSMEs to deliver satisfying and consistent customer experiences across multiple marketing channels. The study highlights the importance of integrating digital marketing channels to enhance customer engagement and strengthen customer loyalty in the MSME sector.
Co-Authors Alhidayatullah Asep Deni Aziz, Yudi DARMANSYAH . Dendi Zainuddin Hamidi Edi Susanto Eva Fathussya'adah Eva Fathussyaadah Eva Fathussyaadah Fathussyaadah, Eva Ginanjar, Noornisa Sarah Gumelar, Agung Yedi Mombang, Mombang Muhammad Zaky Noornisa Sarah Ginanjar Noornissa Sarah Ginanjar Nurazizah, Adinda Jasmine Putri Nursabila, Shofi Siti Permadi, Indra Rianto, Toha Riswandi, Riki Rizky Maulana Ruswandi, Wawan Sandi Setiadi Setiadi, Sandi Sopian, Riana Sugih Prakoso Supenti, Penti Tuti Setiatin