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Digital Communication Strategy of Instagram Account @hakimbicara as Public Speaking Education Media Trianuri, Lintang; Apriliani, Riski
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The @hakimbicara account is an Instagram social media account that focuses on delivering public speaking education messages. This research discusses the digital communication strategy carried out by @hakimbicara to deliver public speaking education messages on Instagram social media. The purpose of this research is to find out how the digital communication strategy carried out by @hakimbicara account in delivering educational information and to find out the application of The Circular Model of SOME theory in the communication process. This research uses descriptive qualitative methods and applies an interpretative paradigm. This research uses the theory of The Circular Model of SOME popularized by Regina Luttrell which consists of share, optimize, manage, engage. This research uses online and offline interview methods with sources from the account owner of @hakimbicara and three of his followers. Based on the results and discussion of research, Instagram social media @hakimbicara is very impactful for the followers to improve public speaking skills and get positive feedback from the audience. Besides that, success, there are obstacles and challenges faced by @hakimbicara account in delivering this public speaking education content.
Halal Certification and Value Addition for MSME Products: A Literature Review on Government Initiatives and Regulatory Frameworks Sunarta, Desy Arum; Apriliani, Riski; Prasetya, Agung; Ramadhaningsih, Dwi
Malacca: Journal of Management and Business Development Vol. 2 No. 2 (2025): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v2i2.185

Abstract

This study aims to explore the role of halal certification in enhancing the value of Micro, Small, and Medium Enterprises (MSMEs) products through a review of existing literature and policy frameworks in Indonesia. The research adopts a qualitative systematic literature review method by analyzing national regulations, policy initiatives, and previous empirical studies relevant to halal certification and MSME development. A total of 41 publications from 2020 to 2024 were reviewed, encompassing government reports, scholarly articles, and institutional documents related to the implementation of halal assurance systems. The findings indicate that halal certification contributes significantly to increasing product value, market competitiveness, and consumer trust. The Indonesian government, through the Halal Product Assurance Organizing Agency (BPJPH) and the SEHATI program, has played an important role in facilitating certification processes and strengthening institutional collaboration. However, several challenges remain, including limited financial capacity, technical constraints, low awareness among MSME owners, and the complexity of administrative procedures. The study concludes that effective halal certification requires synergy between regulatory enforcement, financial and technical assistance, and continuous education to enhance MSME readiness. Strengthening digital infrastructure, simplifying verification mechanisms, and promoting stakeholder collaboration are essential for accelerating halal certification and ensuring sustainable MSME growth in Indonesia.
Improving the quality of life of the elderly through productive activities and healthy lifestyles at PCA Ngampilan, Yogyakarta Nurjanah, Adhianty; Mahanggoro, Tri Pitara; Apriliani, Riski
Community Empowerment Vol 10 No 9 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13247

Abstract

Indonesia faces demographic challenges with a significant increase in the elderly population, particularly in the PCA Ngampilan area of Yogyakarta. To comprehensively improve the quality of life for the elderly, this community service program aims to provide training and mentoring in productive activities and healthy lifestyles. The method used adopts a community-based empowerment approach, with activities carried out through several stages, namely an initial assessment of the main problems faced by the elderly, enhancing knowledge about the importance of productive activities and a healthy lifestyle, practical skills training, and providing grants in the form of guidebooks and health equipment. The results of the activity showed a significant increase in the understanding and skills of participants, with an improvement in understanding of productive activities by 85% and of healthy lifestyles by 88%.
Crisis in digital era and brand sustainability: Analyzing the #whitelabapologize activism on social media Chasana, Rona Rizkhy Bunga; Purworini, Dian; Apriliani, Riski
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art9

Abstract

This research aims to examine how crisis information spreads on social media and leads to activism. The public perceives the Whitelab brand event, which collaborated with K-Pop idol Sehun, as fraught with issues. This has resulted in public protests and the emergence of the #whitelabapologize hashtag on Twitter. This qualitative research uses social network analysis (SNA) to understand the social network and actors surrounding the conversation. A total of 10,000 tweets using #whitelabapologize were extracted from Twitter using Netlytic on the crucial date of the event. The research results classify #whitelabapologize as hashtag activism. Individual actors and the fan bases of K-pop idols drive the conversations on this social network. The data also reveals that this activism follows the logic of connective action.
Strategi Komunikasi Program Keluarga Berencana (KB) Dinas PPKB PPPA Dalam Upaya Penurunan Stunting Tahun 2023 Di Kecamatan Sidoharjo, Kabupaten Sragen Latifa, Syifa Arin; Apriliani, Riski
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13871

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi program Keluarga Berencana (KB) Dinas PPKB PPPA (Pengendalian Penduduk, Keluarga Berencana dan Pemberdayaan Perempuan dan Perlindungan Anak) dalam upaya penurunan stunting di Kecamatan Sidoharjo. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data diperoleh dari wawancara yang mendalam, studi literatur, jurnal, dan dokumentasi. Dalam memperoleh data primer menggunakan hasil wawancara dengan mengajukan beberapa pertanyaan kepada petugas di bidang PPKBD dari Dinas PPKB PPPA, Bidan Desa, Koordinator Penyuluh KB. Kemudian data sekunder diperoleh dari dokumentasi kegiatan. Analisis data dilakukan secara bersamaan dengan pengumpulan data. Untuk menguji keabsahan dari penelitian menggunakan triangulasi sumber yang bertujuan untuk memahami apa saja yang diteliti dari penelitian dan untuk mendapatkan data yang akurat. Novelty dari penelitian ini adalah untuk mengetahui model komunikasi dalam sosialisasi yang efektif untuk Keluarga Berencana (KB) di Kecamatan Sidoharjo, Kabupaten Sragen
Semiotic Analysis of BCA Advertisement Version “Don't Know, Give No!” on Youtube Media in Transaction Literacy Setiawan, Ganda; Apriliani, Riski
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20600

Abstract

This study aims to analyze the semiotics of BCA's “Don't Know, Kasih No!” advertisement on YouTube in terms of transaction literacy.The research method used is qualitative research with Roland Barthes' semiotic approach. This study uses data collection techniques obtained through documentation in the form of observations of scenes in the “Don't Know, Kasih No!” advertisement. The researcher analyzes the visuals, narrative, symbols, and other elements that appear in the advertisement. The data sources for this study are primary and secondary data. Data triangulation in this study is conducted by combining various sources and methods to obtain data validity and accuracy. The results of this study indicate that this advertisement not only functions as a promotional tool but also as an educational tool that raises important issues about digital transaction security. Through strong visual and symbolic representations, BCA encourages the public to be more critical, vigilant, and aware of potential traps in the digital world. Thus, this campaign can be understood as a form of financial literacy wrapped in a creative and meaningful narrative.
Roland Barthes’ Analysis of Image Restoration Theory in Digital Era of The Film “Budi Pekerti” Aeni, Tri Fitri Nurul; Apriliani, Riski; Sultonov, Sayfiddinkhon Akbarovich
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 7 No 2 (2025): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v7i2.627

Abstract

Films, within the field of communication studies, function as media for conveying social, cultural, moral, and political messages through structured systems of signs and narrative forms. This study examines the issue of image restoration in the film Budi Pekerti, which portrays moral conflict and a reputation crisis unfolding within the dynamics of digital communication. This issue is significant because social media has transformed interpersonal interaction and accelerated new mechanisms in the construction of public opinion. Employing a descriptive qualitative approach, this study utilizes textual observation and literature review as data collection techniques. Roland Barthes’s semiotic theory is applied to interpret visual and narrative signs, while William Benoit’s Image Restoration Theory is used to analyze the crisis communication strategies depicted. The analysis proceeds through three stages: identifying denotative, connotative, and mythical meanings. The findings indicate that the five image restoration strategies—denial, evading responsibility, reducing offensiveness, corrective action, and mortification—do not necessarily succeed in fully repairing a damaged reputation. Furthermore, Budi Pekerti illustrates image restoration not only as a communicative tactic but also as a process of moral transformation grounded in empathy and accountability. This study offers a novel contribution by integrating semiotic analysis with crisis communication theory to illuminate the moral dimensions of individual image recovery within Indonesian digital culture. Nevertheless, limitations arise from the absence of empirical audience data and the inherent subjectivity of semiotic interpretation. Future research should incorporate online surveys or audience perception studies to enrich and validate the analytical findings.
Manajemen Rantai Pasok Halal: Antara Efisiensi, Kepatuhan, dan Keberlanjutan Sunarta, Desy Arum; Apriliani, Riski
Journal of Management and Leadership Vol. 8 No. 2 (2025): Volume 8 - Nomor 2 - November 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i2.851

Abstract

This article examines halal supply chain management from three key perspectives: operational efficiency, compliance with halal principles, and sustainability. In the context of the growing halal industry, the challenge of ensuring smooth product flows while maintaining sharia compliance and environmental sustainability is becoming increasingly critical. Operational efficiency is essential to maintain competitiveness, while adherence to halal principles is a non-negotiable foundation. On the other hand, sustainability in the halal supply chain demands attention to social and environmental aspects, which are gaining prominence among consumers and regulators. This article proposes an integrative approach to halal supply chain management that not only emphasizes cost and time efficiency but also ensures halal integrity and long-term sustainability. Through literature synthesis and conceptual analysis, the article offers strategic directions for the halal industry to develop a supply chain that is competitive, sharia-compliant, and sustainable. Keywords: Halal Supply Chain, Efficiency, Sharia Compliance, Sustainability, Strategic Management
Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs) Adhianty Nurjanah; Dyah Mutiarin; Erwin Rasyid; Riski Apriliani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 2 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i2.1290

Abstract

Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari).