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INDAH WULANDARI
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Strategi Pemasaran Menggunakan Fitur Shopee  Live streaming Sebagai Media Promosi  Untuk Meningkatkan Daya Tarik Konsumen Indah Wulandari; M. Syahril; Naifa Aulia Husna; Natasya Azahara
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1b (2025): AGUSTUS 2024 -JANUARI 2025
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9xvmk971

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan fitur Shopee Live streaming sebagai media promosi untuk meningkatkan daya tarik konsumen. Metode yang digunakan adalah kajian literatur, yang melibatkan analisis terhadap teori, hasil penelitian, dan referensi terkait topik. Hasil penelitian menunjukkan bahwa fitur Shopee Live efektif dalam meningkatkan interaksi antara penjual dan pembeli, serta memberikan informasi mendalam tentang produk, seperti bahan dan keunggulan. Selain itu, aspek seperti pencahayaan yang baik, konten visual yang menarik, harga yang kompetitif, waktu siaran yang tepat, dan testimoni konsumen berkontribusi signifikan terhadap daya tarik konsumen. Penelitian ini juga menemukan bahwa pengalaman interaktif melalui live streaming dapat meningkatkan kepercayaan konsumen dan mendorong keputusan pembelian. Dengan demikian, pemanfaatan Shopee Live dapat menjadi strategi yang efektif dalam pemasaran digital, memberikan keuntungan kompetitif bagi pelaku usaha di era e-commerce. Kata Kunci: Shopee Live; Strategi Pemasaran ; Daya Tarik Konsumen; E-Commerce.    
ANALISIS AUDIT SUMBER DAYA MANUSIA PADA BADAN AMIL ZAKAT NASIONAL Indah Wulandari; Padriyansyah
Equivalent : Journal of Economic, Accounting and Management Vol. 1 No. 1 (2023): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v1i1.34

Abstract

The National Amil Zakat Agency for South Sumatra Province is a zakat management agency whose job is to collect and distribute zakat, infaq and alms funds. This study used a qualitative research method, namely analyzing human resource audits at the Amil Zakat Board of South Sumatra Province to assess the effectiveness of the programs being carried out. The collection of data used is interview, observation and documentation. Based on the research results, it was found that planning, selection, compensation for employee services and employee satisfaction at the Amil Zakat Agency of South Sumatra Province were not effective. However, recruitment, training and development activities as well as termination of employment (PHK) have been carried out effectively. Advice that can be given is to make standard procedures in planning, recruitment process, compensation and remuneration as well as employee satisfaction so that turnover decreases or even doesn't exist Abstrak   Badan Amil Zakat Nasional Provinsi Sumatera Selatan merupakan badan pengelolaan zakat yang bertugas menghimpun dan mendistribusikan dana zakat, infaq dan sedekah. Penelitian ini menggunakan metode penelitian kualitatif, yaitu menganalisa audit sumber daya manusia pada Badan Amil Zakat Provinsi Sumatera Selatan untuk menilai efektivitas program-program yang dilakukan. Pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi. Berdasarkan hasil penelitian yang diperoleh bahwa pada aktivitas perencanaan, seleksi, kompensasi atas jasa karyawan dan kepuasan karyawan pada Badan Amil Zakat Provinsi Sumatera Selatan belum efektif. Namun, pada aktivitas rekrutmen, pelatihan dan pengembangan serta pemutusan hubungan kerja (PHK) sudah dilaksanakan secara efektif. Saran yang bisa diberikan adalah membuat standar prosedur pada perencanaan, proses rekrutmen, kompensasi dan balas jasa serta kepuasan karyawan sehingga mengakibatkan turnover menurun bahkan tidak ada.
Pengaruh Permasalahan Peserta Didik terhadap Kualitas Pendidikan pada Sekolah Menenggah Atas Sofiia Muntazza; Indah Wulandari; M.Rizki Hidayatullah; Sani Safittri; Syarifuddin Syarifuddin
BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Vol. 3 No. 2 (2025): BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/blaze.v3i2.2736

Abstract

The problems faced by students have a considerable effect on the quality of education, particularly at the secondary education level. Internal factors such as academic stress, low learning motivation, and unstable psychological conditions can hinder students' academic development. Meanwhile, external factors such as family environment, complex curriculum, high education costs, and inadequate facilities further deteriorate the education system. These challenges contribute to low student achievement, increased dropout rates, and declining quality of social interactions in educational settings. This article uses a literature review approach to examine various. factors affecting education quality and explores possible solutions. The findings indicate that intervention from schools, parents, and the government is crucial to creating an inclusive, supportive, and responsive educational environment.
BUSINESS INTELLIGENCE IMPLEMENTATION IN MARKETING STRATEGY IN START UP PERFORMANCE Achmad Fauzi; Jhonni Sinaga; Immanuel Pharosandika Sihombin; Indah Wulandari; Amelia Seli Febrianti; Selliatun Nuriah; Eny Trisno Wanti; Naufal Khairiansyah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Intelligence implementation in marketing strategy Competition in the field of marketing is increasing, the implementation of artificial intelligence has become an increasingly important topic in the digital era. Now it can help startup companies process data more quickly and efficiently, enabling them to make smarter decisions and make the most of their own marketing strategy. Rules or systems that can be used in marketing is through customer data analysis. By using rules or machine learning processes, companies can analyze the existing behavior and uses of their customers, and predict their future needs and wants. Thus, companies can customize their products or services and enhance their marketing to achieve the business goals that startup companies require.
Co-Authors ACHMAD FAUZI Afief Fadlan Yudri Ahmad Dahroni Amelia Seli Febrianti Andreas ' Aranta Fridintya Atiq Yunita Djoni Djatnika Elfi Ilham Eny Trisno Wanti Ernawati, Eka Hanief Firmansyah Hendra Jatnika Immanuel Pharosandika Sihombin Jhonni Sinaga Karina Djunaidi Listumbinang Halengkara Luqman Umar M. Syahril M.Rizki Hidayatullah Mochamad Farid Rifai Naifa Aulia Husna Natasya Azahara Naufal Khairiansyah Nova Estu Harsiwi Padriyansyah Pargito Pargito Roedhy Poerwanto Sani Safittri Selliatun Nuriah Situmeang Situmeang Sofiia Muntazza Syarifuddin Yasni Djamain Yudhi S. Purwanto