Article Per Year (5 Year)
p-Index From 2020 - 2025
2.757
P-Index
This Author published in this journals
All Journal Biogenesis: Jurnal Ilmiah Biologi Jurnal Peternakan Indonesia Jurnal Abdi Insani Journal of Tropical Animal Science and Technology Bantara Journal of Animal Science Wahana Peternakan Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Kartika Wijayakusuma Proceedings Series on Physical & Formal Sciences JURNAL AGROINDUSTRI HALAL Journal of Animal Research and Applied Science Prosiding Seminar Nasional Unimus Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat
Wijinindyah, Ayutha
Program Studi Peternakan Fakultas Pertanian Universitas Antakusuma
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Abdi Insani

 1 
INOVASI DIGITAL MARKETING PADA ASPEK ¬REBRANDING TEH BUNGA TELANG PRETREATMENT ASAM SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK HERBAL Wijinindyah, Ayutha; Selvia, Jerry; Nurhayati, Novi; Sugama, Muchamad Yoga; Rossayanti, Rossayanti; Hasanah, Laila Uswatun
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2110

Abstract

Telang flower tea is one of the plants that has potential as an herbal drink because it can treat several diseases. The partner is a Women Farmers Group that has a telang flower tea production business. One of the obstacles faced is that the marketing aspect is still limited because the product is less attractive and less recognized by the public. The purpose of this activity is to rovide digital marketing education, with the rebranding aspect for acid pretreatment of telang flower. The method of implementing activities is through education with presentation, pre test and post test, Focus Group Discussion (FGD), as wel as hands on activities. The result of this activity is that partners are open to improving product branding, including logo improvements. The conclusion is that digital marketing in the aspect of rebranding is able to increase the competitiveness of herbal products more widely.
Co-Authors Aan Kurniawan Agus Tri Widodo, Agus Tri Agustina, Dela Ahmad Yusuf Alexander Burhani Marda Alexander Burhani Marda, Alexander Burhani Arfiyanti, Zuni Atang, Atang Chotimah, Husnul Eko Candra Pratama Eko Setio Wibowo Farida Isroani Febrianor, Gusti Muhammad Juriansyah Gaol, Susan E. Lumban Gaol, Susan Lumban Hasanah, Laila Uswatun Husnul Chotimah Husnul Chotimah Husnul Chotimah Jasmin, Muhammad Jerry Selvia Jerry Selvia L. Lumban Gaol, Susan Mudhita, Ida Ketut Novi Nurhayati, Novi Nurfrizal, Risca Permasatasari Prayuda, Fajar Galih Pujiastuti, Asih Putri, Salsa Arifa Rony, Zahara Tussoleha Rossayanti, Rossayanti Runi S. Sugiharto Saprudin Saprudin, Saprudin Saputra, Andrey Rolis Saputra, Sandy Indra Saputro, Wisnu Kurnia Ari Selvia, jerry Setiyono, Eko Sugama, Muchamad Yoga Susan E. Lumban Gaol Susan E. Lumban Gaol Susan L. Lumban Gaol Susan Lumban Gaol Umniyati, Salsabilazulfa Wulandari, Lies Tiarini Yuliana Yuliana