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All Journal Journal of Accounting and Investment Technomedia Journal JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal) International Transactions on Artificial Intelligence (ITALIC)
Julianingsih, Dwi
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences

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Analysis of the Effectiveness of Visual Language and Narrative in Conveying Value Propositions in Pitching Decks Rahardja, Untung; Budiarto, Mukti; Lutfiyah, Konita; Wahyudi, Otniel Feliks Putra; Azz, Istajib Kulla Himmy; Azizah, Nur; Julianingsih, Dwi
International Transactions on Artificial Intelligence Vol. 3 No. 2 (2025): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v3i2.807

Abstract

A pitching deck is a strategic communication medium that plays a crucial role in delivering value propositions to prospective investors in a concise yet persuasive manner. The effectiveness of message delivery through a pitching deck is highly determined by the quality of the visual language and narrative employed. This study aims to analyze how visual elements such as color, typography, infographics, and iconography interact synergistically with the narrative structure to convey complex business values more intuitively and emotionally. The methodology used is a literature study with a thematic analysis approach of scientific sources published within the last five years. The findings indicate that consistent visual integration and structured narrative not only enhance audience understanding but also strengthen memory retention and emotional engagement with the presented business ideas. Specifically, this combined approach opens significant opportunities for the development of intelligent models capable of adaptively evaluating and recommending pitching deck designs with personalization. The implications of this study point to the need for communication decision support systems that focus not only on business content but also on how data driven technologies and algorithms can improve the quality of visual narrative elements as persuasive tools in the startup and investment world. 
Analysis of the Effect of Service Quality on Company Reputation on Purchase Decisions for Professional Recruitment Services Fernando; Bintoro, B. P. Kusumo; Lutfiani, Ninda; Haryanto; Julianingsih, Dwi
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1736

Abstract

This study aims to analyze the effect of company reputation and service quality on purchasing decisions for headhunter services. This study is to determine the basis for consumer considerations in choosing a headhunter company, and for headhunter companies this research can be a reference in maintaining relationships with their customers. There are 3 hypotheses tested, and this study uses quantitative methods by conducting surveys. The sampling method is using probability sampling with a sample size of 115 respondents based on the hair formula. As for analyzing the data of this study using multiple linear regression analysis methods.The company's reputation and service quality both influence the decision to purchase headhunter services, with the main factor having higher relevance being the service quality variable. This study aims to determine the relationship of company reputation and service quality to purchasing decisions on professional recruitment services. Future research is expected to raise one case from a large headhunter company (local/international) regarding building the reputation of a headhunter service company. This is so that the headhunter Industry has a proven academic subject of what reputation looks like in the Headhunter Industry
Co-Authors Abdul Baqi , Muhamad Puad Ahmad Gunawan Azz, Istajib Kulla Himmy Bintoro, B. P. Kusumo Budiarto, Mukti Danny Manongga Dudi Rudianto Fernando Hadi Nugroho HARYANTO Huda, Asrul Huda, Asrul Ivanov, Nikita Jayanagara, Oscar Khansa, Fathya Lena Magdalena, Lena Lutfiyah, Konita Maryanti, Tatik Maulana, Aryo Setyo Meria, Lista Ninda Lutfiani Nur Azizah Paramitha AH, Dina Po Abas Sunarya Pramono, Erry Sigit Putri, Adinda Adia Queen, Zabenaso Qurotul Aini Riya Widayanti Ruhiyat, Imam Saputra, Didi Rahmat Siboro, Fernando Sri Watini Tri Wahyu Wirjawan Untung Rahardja Wahyu Sejati Wahyudi, Otniel Feliks Putra Williams, Alexander