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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada PT. Sumber Alfaria Trijaya, tbk (alfamart talang kelapa 2) Debby Marthalia; Kemas Welly Angga Permana; Tutik Pebrianti; Indah Mawarni; Sri Sutandi
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 2 No. 2 (2019): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 2 No 2 (Juni 2019)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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This study aims to determine: The effect of service quality on customer satisfaction at PT. Sumber Alfaria Trijaya, Tbk (Alfamart Talang Kelapa 2). This research is categorized as asositive research. The type of data in this study is quantitative data or in the form of numbers. The research instrument used a questionnaire. The population in this study are consumers at PT Sumber Alfaria Trijaya, Tbk. The sampling technique in this study uses non-probability sampling. The instrument validity test uses Confirmatory Factor Analysis while the reliability test uses Cronbach Alpha. The measuring instrument is valid and reliable for research instruments. Multiple regression analysis was used to test the hypothesis of this study. The results of the study at a significance level of 5% found that: (1) service quality has a positive effect on customer satisfaction at PT. Sumber Alfaria Trijaya, Tbk (Alfamart Talang Kelapa 2) hereby that the value of t arithmetic is 4.381 while the value of t table is 0.2423 besides the significance value also indicates the value of 0.002 is smaller than the alpha value of 0.05. (2) service quality has a positive effect on customer satisfaction at PT. Sumber Alfaria Trijaya, Tbk (Alfmart Talang Kelapa 2) with a calculated value of 4.381 while the value of t table (n = 66, α = 5%) amounted to 0.2423.
Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Listrik Prabayar (Studi Kasus Pada PT PLN (Persero) UIWS2JB Up3 Ogan Ilir ULP Indralaya) Tutik Pebrianti; Zein Ghozali; Arubina Bangsawan; Hilwa Anggraini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 3 No. 2 (2020): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 3 No 2 (Juni 2020)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Product quality and service quality are factors that can provide customer satisfaction. The purpose of this study is to determine the effect of product quality and service quality on customer satisfaction. Product quality in this research was measured based on features, quality of work, durability, reliability, and conformance to specifications. Meanwhile, service quality was measured based on information quality, security & privacy, customer service & technical support. The questionnaire was distributed to 100 respondents, the prepaid electricity customers. The sample used in this study was simple random sampling. This study resulted variables of product and service quality both partially and simultaneously have a positive and significant effect on customer satisfaction.
Analisis Rasio Likuiditas Dan Rasio Profitabilitas (Studi Pada PT Mayora Indah, Tbk Tahun 2018-2020) Melisa A Putri; Aras Tulip; Imam Suroso; Tutik Pebrianti; Indah Mawarni
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 5 No. 1 (2021): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 5 No 1 (Desember 2021)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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The purpose of this study was to determine the level of liquidity ratios and profitability ratios at PT Mayora Indah, Tbk. This study uses quantitative data, namely the report of PT Mayora Indah, Tbk for the 2018-2020 period. Data collection techniques in this study were in the form of documentation and observation of financial statements and data analysis using descriptive analysis. The results of the study indicate that it is necessary to evaluate the dimensions of the cash ratio, basic earning power, return on assets and return on equity so that in the coming year it will increase.
Pengaruh Penerapan Keselamatan Dan Kesehatan Kerja Terhadap Produktivitas Kerja Pegawai PT Sarana Pembangunan Palembang Jaya Unit Usaha Minyak Dan Gas Kota Palembang Indah Mawarni; Zein Ghozali; Aras Tulip; Tutik Pebrianti; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 3 No. 1 (2019): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 3 No 1 (Desember 2019)
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This study aims to determine the effect of implementation of occupational health and safety on employee work productivity in the Oil and Gas Business Unit of PT Sarana Pembangunan Palembang Jaya in Palembang. The population in this study are all employees in the Oil and Gas Business Unit of PT. Sarana Pembangunan Palembang Jaya, i.e. 47 people. The sample uses Isaac and Michael table formula with an error rate of 5%, the sample taken is 40 employees. The analytical method used is Product Moment Correlation analysis and multiple correlation. The results of testing the hypothesis show that there is a significant and positive effect between Work Safety on Employee Work Productivity, then there is a significant and positive effect between Occupational Health on Work Productivity, and Occupational health and safety have a positive and significant effect on the Employee Work Productivity variable. Suggestions from the author to PT. Sarana Pembangunan Palembang Jaya, Oil and Gas Business Unit on work safety, it is preferably that workers must comply with the working procedure and is expected to workers use safety equipment at work such as mask to protect the respiratory organs in order to avoid dust, helmet safety to protect in order to avoid falling items, safety shoes to protect the feet from sharp objects and others. With the PPE, employees can work safely and avoid work accidents in order to increase work productivity. In occupational health, first aid is provided, such as plaster for wounds, iodine, bandages and others.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Toko Baju Kaos Nyenyes Palembang Hilwa Anggraini; Muhammad Deni; Imam Suroso; Aras Tulip; Tutik Pebrianti
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 3 No. 1 (2019): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 3 No 1 (Desember 2019)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Nyenyes t-shirt shop Palembang is one of many souvenir shops in Palembang which is in generally the customers are from every level of society starting from Palembang residents and tourists visiting Palembang. Nyenyes t-shirt shop itself has many funny, unique designs and makes visitors who visit the shop laugh because the design images cover the typical Empek-empek city such as the names of food, tourist attractions, and words that are often spoken by the people of Palembang themselves make Nyenyes t-shirt shop known by the people from and Outside Palembang. The research problem in this study is how much theeffect of service quality on customer satisfaction. The purpose is to determine the effect of Service Quality Effect on Customer Satisfaction. The samples are 50 visitors who came to Nyenyes t-shirt shop. The data collection techniques used in this study are interviews and questionnaires. Based on the research results, there is effect of service quality on customer satisfaction at Nyenyes T-shirt shop in Palembang, the sig t is 0.000 <0.05. The simple linear regression equation is Y = 15,974 + 0,321X + e. The coefficient of determination Rsquare is 0.720. These results indicate that service quality has an effect on customer satisfaction at Nyenyes t-shirt shop Palembang by 72%, while the remaining 28% is explained by other variables outside of this research.
Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Premi Asuransi Pada PT Asuransi Reliance Palembang Vivin Afini; Indah Mawarni; Arubina Bangsawan; Tutik Pebrianti
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 4 No. 1 (2020): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 4 No 1 (Desember 2020)
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This study aims to determine the effect of marketing mix on increasing the insurance premium at PT Asuransi Reliance Palembang. The marketing strategy used by the company has not maximized, it can be seen from the insurance premium sales which not reached the sales target. The samples in this study were the insurance customers of PT Asuransi Reliance Palembang as many as 72 respondents. The Method used in taking the sample was simple random sampling by using Slovin formula. The analytical method is descriptive qualitative analysis using simple linear regression formula with SPSS program. The results of testing the hypothesis showed that variable X (marketing strategy) has an efeect on variable Y (sale), i.e. variable in marketing mix (β) of 0,363 means that every 1 unit increase in marketing mix will increase sales of 0.363 and the results of hypothesis testing with t-test indicate that there is a significant influence between marketing mix on increasing sales insurance premium at PT. Reliance Palembang Insurance. Based on the marking mix variable, lack of promotion causes the sales target not achieved thus promotional services to customers must be improved so that insurance products can be more recognized and improve the relationship with the cooperative parties to create better service efforts. Providing higher insurance premium discounts and not detrimental to the company can be done to attract customers so that the expected target company sales can be achieved.
Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Kinerja Penjualan Jasa Tour Pada Biro Perjalanan Mega Wisata Palembang Zein Ghozali; Munyati; Tutik Pebrianti; Indah Mawarni; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 3 No. 2 (2020): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 3 No 2 (Juni 2020)
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This research was conducted to find an overview of the influence of the marketing mix on the sales performance of the Palembang Mega Wisata Travel Bureau. The method used in this study is causal. The number of samples in this study were 50 customers who used the services of the Palembang Mega Wisata Travel Bureau. Data collection techniques by distributing questionnaires.In this study there are two groups of variables. The group is an independent variable consisting of product (X1), price (X2), promotion (X3), place (X4), people (X5), process (X6) and physical facilities (X7) variables. While the dependent variable is the sales performance of the Mega Wisata Palembang Travel Bureau. This study aims to see the influence of the marketing mix on the sales performance of the Palembang Mega Wisata Travel Bureau To measure the relationship between variables used multiple linear regression analysis. In accordance with the results of the regression analysis, it turns out that together all marketing mix variables have an influence on the sales performance of the Mega Wisata Palembang Travel Bureau. Partially the process variable has the most dominant influence on the sales performance of the Palembang Mega Wisata Travel Bureau
Pengaruh Disiplin Kerja Dan Gaya Kepemimpinan Partisipatif Terhadap Kinerja Pegawai Pada UPBJJ-UT Palembang Zein Ghozali; Munyati; Indah Mawarni; Tutik Pebrianti; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 2 No. 1 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 2 No 1 (Desember 2018)
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The aim of this study is to test the effect of Discipline Of Work And Participative Leadership Style on the Employee Performance Of Distance Learning Program Unit of Universitas Terbuka Palembang (UPBJJ-UT Palembang). By using 2 independent variables, and Employee Performance as dependent variable. The use of independent variables based on Prijodarminto's theory (1994) and Husain (2011) and dependent variables based on Rao's theory (1992) The Study is conducted in UPBJJ-UT Palembang. The data used are primary data in the form of questionnaires to 61 respondents who are all employees of UPBJJ-UT Palembang. Multiple Regression analysis using SPSS for Windows Ver 22,0 is used to analyse the data. The results shows that, in partial test, Work Discipline and Style of Participatory Leadership have significant effect on Employee Performance. Furthermore, in simultaneous test, Work Discipline and Participatory Leadership Style are significantly affecting Employee Performance.
Pengaruh Iklan Internet Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada Shopee Bagi Konsumen Kayuagung Tutik Pebrianti; Aras Tulip; Arubina Bangsawan; Indah Mawarni; Sri Sutandi
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 4 No. 1 (2020): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 4 No 1 (Desember 2020)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Competition requires business people to innovate so that the product do not experience saturation so sales will not decrease. One of effort to overcome competition is to increase promotion. This research aims to examine the influence of internet advertising and sales promotion to purchasing decisions on Shopee for kayuagung. the research was conducted on the Kayuagung. The study population was 64.123 people and 80 people were taken as samples. Data analysis techniques and hypothesis testing used are multiple linear regression, partial test (t test) and simultaneous test (F test). The results of this study indicate that simultaneous testing (F test) of internet advertising and sales promotion has a significant effect on purchasing decisions at Shopee. Then in the partial test (t test) internet advertising have an significant effect on purchasing decisions at Shopee. Partial sales promotion testing (t test) havean significant effect on purchasing decisions at Shopee. Adjudted R Square shows that internet advertising and sales promotion contribute 47% and the remaining 53% is influenced by other variables.
Pelatihan dan Komitmen Organisasi, Pengaruhnya Terhadap Kinerja Karyawan PDAM Lematang Enim Kabupaten Muara Enim Arubina Bangsawan; Fatma Oktarendah; Tutik Pebrianti; Zein Ghozali
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 6 No. 2 (2023): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 6 No 2 (Juni 2023)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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 This study aims to determine the effect of training and organizational commitment on employee performance at PDAM Lematang Enim. The research design uses the causality method with the Multiple Linear Regression data analysis technique. The object of research is the active employees of PDAM Lematang Enim Muara Enim Regency, which number as many as 124 people. The data collection method that the authors use in this study is a questionnaire, which is carried out technically through a Google Form (Online). The results of the research show that Training and Organizational Commitment have a Positive and Significant Effect on the Employee Performance of PDAM Lematang Enim. Furthermore, between the two independent variables in this study, the variable that has a more dominant influence on performance is employee training. Even though the influence of training is very dominant, in implementing it, employee training at PDAM Lematang Enim must be improved in order to continuously maximize performance.
Co-Authors Afini, Vivin Anggraini, Hilwa Aras Tulip Armasito Arubina Bangsawan Deddi Nifyandi Fatma oktarendah Firgini Kuntoro Hana Pertiwi Ifrohati Imam Suroso Indah Mawarni Kemas Welly Angga Permana Marita Pratisila Marthalia, Debby Melisa A Putri Muhammad Deni, Muhammad Muhammad Iqbal Munyati Mustikawati Nanda Revita Nelly Sri Sutandi Sudarna Vivin Avini Zein Ghozali