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THE EFFECT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD-OF-MOUTH ON HALAL FOOD PRODUCT PURCHASE DECISIONS Herindar, Evania; Haidar, Abdullah
Khatulistiwa Vol 14, No 2 (2024)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v14i2.2369

Abstract

This study was inspired by the Covid-19 pandemic, particularly after the deployment of social distancing and work from home, which impacted the viability of MSME businesses. During this pandemic, social media has been predominantly used to market and promote products. However, greater research is required to determine the extent to which social media are effective as a product promotion and marketing technique. This study investigates the impact of social media marketing and electronic word-of-mouth on the decision to purchase halal food goods from MSMEs. Multiple linear regression analysis was employed in this study, with 154 respondents (generation Z) serving as the research sample obtained using stratified sampling with a significance threshold of 5%. 65.22% of the simultaneous test findings indicated that the two independent factors concurrently and partially had a positive and statistically significant effect on purchase decisions. In addition, this research employs literature reviews to propose creative marketing communication models through social media and marketing models using Instagram for small and medium-sized enterprises (SMEs).
Covid Impact On Banking Industry: Research Mapping Using R Herindar, Evania; Rusydiana, Aam Slamet
El-Barka Journal of Islamic Economics and Business Vol. 5 No. 2 (2022)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v5i2.5125

Abstract

Introduction/Main Objectives: This study intends to evaluate literature studies and determine the evolution of research pertaining to the impact of Covid-19 on the banking industry by examining 121 documents from the Scopus database, including journals, book chapters, conference papers, and reviews. Background of Problems: The COVID-19 pandemic not only produces a crisis but also has the potential to alter the structure of the global economy, thereby influencing the banking industry and financial system. Novelty:  Conduct a comprehensive literature review by identifying the presence of GAP in research, as well as to assist future researchers in determining the development of research and in exploring further research on the impact of Covid-19 on the banking industry. Research Method : This research employs R-studio and biblioshiny software for text analysis. Findings/Result: The findings indicate that the COVID-19 pandemic has an impact on the banking business, which can be both a threat and an opportunity. In addition, this study includes a summary of the keywords that frequently appear in this topic and a summary of the most pertinent word analysis, word treemap, co-occurrence network, thematic map, and conceptual structure. Conclusion: Our findings inform regulatory authorities concerned with enhancing the financial stability of the banking sector to enhance their policies and banking practitioners to seek innovative tactics to compel banks to better align themselves with risks during the COVID-19 pandemic. In addition, this study reveals the existence of research gaps in order to provide future researchers with useful information.
Decomposing sociopreneur model supporting national economic recovery through the development of sustainable halal tourism Haidar, Abdullah; Herindar, Evania; Syihabudin, Muhammad
Journal of Islamic Economics Management and Business (JIEMB) Vol. 4 No. 1 (2022)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2022.4.1.11718

Abstract

This study analyzes the sociopreneur model that can support national economic recovery through sustainable halal tourism. The method used is a case study of a Sociopreneur Community (Sudut Lombok). By conducting in-depth interviews, the author found that Lombok Corner offers the concept of Responsible Tourism and Ecotourism and is supported by several services collaborating with the surrounding community. In addition, Corner Lombok also has several social programs, where a portion of the profits from the business sector, at least 25% of the net profits of investors, will be allocated to social activities to improve the welfare of the people of East Lombok. This business model is expected to be an example for developing Sustainable Halal Tourism in other places to encourage the development of Indonesian halal tourism, whose benefits can also be felt by the surrounding community.
Does Start-Up Fintech Affect The Profitability Ratio Of Islamic Banks? Case Studies Of Three State-Owned Islamic Banks Herindar, Evania; Uula, Mimma Maaripatul; Aufa, Aufa
Accounting Global Journal Vol 6, No 2 (2022): Accounting Global Journal
Publisher : Badan Penerbit Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/agj.v6i2.7490

Abstract

The development of financial technology in the financial services sector provides benefits and conveniences, especially in the banking services sector. In overcoming this threat, the banking industry, especially Islamic banking, initiated a strategy by collaborating with financial technology. As banks controlled by the government, state-owned banks, namely Bank Mandiri Syariah, Bank Negara Indonesia Syariah, and Bank Rakyat Indonesia Syariah, took these steps to increase the company's profitability. This study aims to analyze the effect of Financial Technology (Fintech) on the profitability of the three banks. This research is a descriptive study with a quantitative approach by comparing the profitability ratios of banks for the 2015-2020 period that have collaborated with fintech. In this study, the data normality test and Paired T-Test were carried out to compare before and after seeing fintech start-ups. The results showed that based on the analysis of ROA, ROE, BOPO, and NPM at three banks, it was found that there was no significant difference after pressure with fintech.
Decoding Sentiments: Exploring Islamic Fintech Discourse on Twitter in The Post-Pandemic Haidar, Abdullah; Hendrasto, Nur; Herindar, Evania; Chairiyati, Fauziah
Perbanas Journal of Islamic Economics and Business Vol 4 No 1 (2024): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v4i1.244

Abstract

Twitter (later called X) users' perceptions of sharia-compliant fintech offer a revealing insight into their responses to Islamic financial innovations. Analyzing 3,231 tweets, the study found that the majority of attitudes were neutral (55,6%), followed by positive sentiments (33,3%), and negativity was the least (11,1%). This paints an intriguing picture of user reactions toward Islamic fintech. The prevalence of neutral attitudes suggests a lack of full engagement or a neutral stance among users, potentially due to limited understanding or minimal interaction with Islamic finance platforms. However, the significant positive sentiment indicates an interest and endorsement of sharia-compliant finance, seen as an ethical and aligned alternative within Islamic principles. Conversely, the emergence of negative sentiment raises concerns regarding compatibility with genuine sharia principles and the safety of its implementation. Addressing these concerns, education and transparency become crucial. A comprehensive approach involving regulation, outreach, and risk management is essential to build trust and understanding of the value sharia fintech offers in the modern financial landscape. Keywords: Fintech, Sentimen fintech syariah , Twitter, Covid-19
Sentiment Analysis of Islamic Fintech: Uncovering the Pulse of Twitter Post-Covid-19 Haidar, Abdullah; Hendrasto, Nur; Chairiyati, Fauziah; Herindar, Evania
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.663

Abstract

Twitter user attitude towards sharia fintech research provides an intriguing glimpse into perceptions and responses to sharia-based financial innovation. According to an analysis of 2,131 tweets, the bulk of attitudes were neutral (80.8%), followed by positive sentiments (16.2%), and the least were negative sentiments (3%). These findings paint an intriguing picture of how users react to sharia-compliant fintech concepts. The predominance of neutral attitude may indicate that the majority of Twitter users are not yet completely engaged with or have a neutral opinion of sharia fintech. This could be due to a lack of knowledge about the concept or a lack of direct connection with Islamic financial channels. The presence of strong positive sentiment, on the other hand, suggests interest in and support for this endeavour. There may be a view that sharia fintech can give a more ethical and in line with Islamic financial principles alternative. The unfavourable mood that has evolved, however, cannot be disregarded. Opinions opposing sharia fintech can stem from a variety of sources, including questions about its compatibility with authentic sharia principles or concerns about the hazards and security of its use. It is critical to understand the causes of unfavourable attitude and to improve education and transparency about sharia fintech. Overcoming questions and fears may necessitate an all-inclusive strategy to regulation, outreach, and risk management. In this approach, it can increase user trust and knowledge of the existence and benefits of sharia fintech in the current financial environment.
The Measuring Efficiency of Waqf Fund : Evidence in Indonesia Herindar, Evania; Rusydiana, Aam Slamet
Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Vol. 14 No. 2 (2021): Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam
Publisher : Badan Wakaf Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47411/al-awqaf.v14i2.149

Abstract

This study will try to measure the efficiency of waqf funds in zakat institutions in Indonesia using the non-parametric Data Envelopment Analysis (DEA) method. The objects in this study are eight zakat institutions that manage waqf funds in Indonesia. The data in this study comes from the annual reports of each of these institutions during the period 2013-2020. The input variables in this study include operational costs and HR costs. In comparison, the output variables in this study include the collection and distribution of waqf funds. This study indicates that during 2013-2020, the efficiency of zakat institutions in managing waqf funds has a fluctuating trend. This study will also look at the possibility of improving inefficient programs from input and output variables; in general, the main factor in the efficiency of waqf funds lies in the output variable, namely the acceptance and distribution of waqf funds. In addition, this study provides a reference for other decision-making units (DMUs) in improving efficiency, and the average DMU used as a reference is the one who has good professionalism and innovation. Keyword : Waqf fund, Data envelopment analysis (DEA), Efficiency, Indonesia
The Waqf Integrated Income-Generating Model: A Catalyst for Indonesia's Sustainable Development Ambitions Haidar, Abdullah; Herindar, Evania; Arviannis, Tasya; Nursyamsiyah, Ikha; Hendrasto, Nur
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 8 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v8i1.8256

Abstract

This research delves into the effect of collective beliefs and anticipations regarding investment cooperation, technological progression, and administrative governance on fostering sustainable income through the Waqf Integrated Income Generating Model (WIIGM). The study, grounded in the Theory of Reasoned Action (TRA), empirically assesses public perceptions of the WIIGM. A survey conducted among 100 participants through convenience sampling and online questionnaires provides the data, which is analyzed using partial least squares structural equation modeling to test hypotheses. Prior ethical approval was secured for data collection. Findings from this study highlight that sustainable income is positively influenced by investment collaboration and governance, but not by technological advancements. In terms of building trust (behavioral intention) in the WIIGM model, technological advancement does not show a significant effect. This novel investigation offers insights into how a newly proposed integrated income model for waqf institutions could enhance community trust. The study holds substantial implications. It is intended for professionals and government officials to understand waqf's functions, positions, and potential applications, considering community trust and beliefs.
The Impact of Knowledge About Business Model Canvas (BMC) on Entrepreneurial Interest of Young Generation in Jabodetabek Hendrasto, Nur; Chairiyati, Fauziah; Haidar, Abdullah; Herindar, Evania; Rehman, Hafiz Mudassir
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.146

Abstract

This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the importance of entrepreneurship and to encourage the development of an entrepreneurial interest through the application of the Business Model Canvas (BMC) learning method. The research employs purposive sampling techniques for data collection and utilizes a quantitative approach with simple regression analysis.The data reveals a correlation coefficient (R) of 0.65 or 65%, with a coefficient of determination (R Square) of 0.423. Data processing using SPSS 29 indicates an F value of 60.878 with a significance level of 0.001 < 0.05. Partial significance test (t-test) shows that the Entrepreneurial Knowledge BMC variable attains a t value of 7.802, exceeding the critical t-table value of 1.992, with a significance value of 0.0005, smaller than 0.05. These findings indicate a positive and significant relationship between BMC knowledge and entrepreneurial aspirations among young individuals in Jabodetabek. Entrepreneurial knowledge through BMC has a positive and significant impact on entrepreneurial interest. Therefore, enhancing entrepreneurial knowledge acquired through BMC has the potential to increase entrepreneurial interest among the younger generation. Keywords: BMC knowledge, business model canvas, young generation, entrepreneurial interest
Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence Hendrasto, Nur; Purba, Asnan; Haidar, Abdullah; Herindar, Evania; Chairiyati, Fauziah
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.5809

Abstract

This study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.