Article Per Year (5 Year)
p-Index From 2021 - 2026
3.022
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) SYIRKAH AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Khatulistiwa: Journal of Islamic Studies Sunan Kalijaga: International Journal of Islamic Civilization El-Barka: Journal of Islamic Economics and Business Jurnal Al-Dustur Accounting Global Journal Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam MALIA: Journal of Islamic Banking and Finance Halal Research Journal Journal of Islamic Economics, Management, and Business (JIEMB) Perbanas Journal of Islamic Economics and Business Ekonomi Islam Indonesia EKONOMIKA SYARIAH : Journal of Economic Studies International Journal of Economics (IJEC) The Economic Review of Pesantren Journal of Business Management and Islamic Banking
Herindar, Evania
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence Hendrasto, Nur; Purba, Asnan; Haidar, Abdullah; Herindar, Evania; Chairiyati, Fauziah
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.5809

Abstract

This study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Al-Ayyubi, Solahuddin Arviannis, Tasya Asfia, Asfa Aufa, Aufa Azqia, Hidayatul Chairiyati, Fauziah Haidar, Abdullah Ikha Nur Syamsiyah Izza, Nadia Nurul Nashr Akbar, Nashr Nur Hendrasto Nursyamsiyah, Ikha Perdana, Muhammad Nabhan Purba, Asnan Rehman, Hafiz Mudassir Syihabudin, Muhammad Uula, Mimma Maaripatul