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Journal : Jurnal Kajian Manajemen Bisnis

Analisis distruptive marketing pada perusahaan startup (PT. Gojek Indonesia) Muttaqin, Ridlwan
Jurnal Kajian Manajemen Bisnis Vol 9, No 2 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.325 KB) | DOI: 10.24036/jkmb.10981400

Abstract

This study aims to obtain findings regarding the internal conditions of Gojek, obtain findings regarding Gojek's externalities, and obtain findings on the strategic results that Gojek needs to do in increasing service sales through the concept of Disruptive Marketing. The object of this research is PT. Indonesian Gojek. The variable in this study is Disruptive Marketing. This type of research is descriptive. With qualitative methods and SWOT analysis. Based on the overall research results with SWOT analysis shows that the direction of Go-Jek's management in increasing service sales through the concept of Disruptive Marketing is in a Stable Growth Strategy, meaning that Gojek is pursuing maximum growth by strengthening market share, pursuing profit, and this strategy is able to pursue growth. sustainable by always making innovations.
Improving employee performance: The role of self-efficacy and motivation Muttaqin, Ridlwan; Indrianti, Resa Putri; Siddiq, Andhika Mochamad; Wijaya, Fanji; Jaya, Rama Chandra; Abdulrahman, Al Shikhy
Jurnal Kajian Manajemen Bisnis Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.12260000

Abstract

The rapid advancement of information technology has changed the positive mindset of employees in improving performance. The purpose of this study was to analyze the effect of self-efficacy on work motivation and its impact on employee performance at PT Pungkook Indonesia One. This research was conducted in November 2022 - February 2023 by distributing questionnaires online to respondents selected by purposive sampling with a total of 100 people and questionnaire data using the Amos Graphic tool. This study found that self-efficacy has a positive effect on work motivation, work motivation has a positive effect on employee performance, and self-efficacy has a positive effect on employee performance through work motivation as an intervening variable.