Article Per Year (5 Year)
p-Index From 2020 - 2025
6.669
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research Journal Of Management Science (JMAS) Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Jurnal Dinamika Ekonomi Syariah Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Economica: Media Komunikasi ISEI Riau Adpebi International Journal of Multidisciplinary Sciences Inaba Journal Of Psychology
Muttaqin, Ridlwan
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Abdi Insani

 1 
BAHASA INDONESIA PEMANFAATAN MEDIA SOSIAL MELALUI TIKTOK SHOP UNTUK PENINGKATAN PENJUALAN BAGI PELAKU USAHA DI VIRAGEAWIE Arie Hendra Saputro; Andre Suryaningprang; Fanji Wijaya; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1000

Abstract

The problem that occurs is that partners have not fully utilized social media as a tool to increase sales. Partners are still focusing on the conventional production of goods and services. Forms of promotions and campaigns on social media have been carried out but have not utilized other features that have a higher level of marketing. Social media plays an important role in disseminating the market. Partners should utilize and optimize social media to market their products. Tiktok shop is a marketing tool that can help partners increase sales. This Community Service aims to assist, provide training and provide tutorials in the use of social media. Another goal is to create social media content for Virageawie partners to increase product sales. This Community Service is carried out for 1 (one) week involving 1 (one) Partner, namely Virageawie with a total of 5 (five) HR people. The solution offered in this service program is to pay attention to registering, managing, accompanying and using the Tiktok shop as a marketing tool. Social media has a very large role and gives quite a big influence in terms of marketing level. Utilizing social media can make it easier for partners to increase sales, considering that social media is a marketing tool that can be seen and reached by many people. By paying attention to the various advantages and benefits of the community service team, the community service team plans to carry out community service activities. Based on the partner problems described above, the solutions that can be given are; (1) Providing socialization on the importance of social media to increase sales, (2) Providing assistance in creating tiktok and tiktok shop accounts, (3) Providing training related to content creation, effective communication and handling consumers, (4) Providing evaluation of activities community service. Business development needs to understand consumer consumption patterns and consumer behavior. Digital and social commerce trends also influence consumer behavior. By understanding and following digital developments, business people can continue to survive and develop their business. One that can be used and empowered in this digital era is to utilize social media, especially the Tiktok shop.
UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI PROGRAM RESELER TANPA MODAL DEMI MEMILIKI KEMANDIRIAN FINANSIAL PADA KOMUNITAS SEKMA CINANGSIH: Bahasa Indonesia Arie Hendra Saputro; Andre Suryaningprang; Dadan Abdul Aziz Mubarok; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1287

Abstract

Financial independence is what the Cinangsih SEKMA Community desires. One way is to maximize the use of social media and e-commerce. Two weaknesses experienced by the Cinangsih SEKMA Community are that they do not have the desire to become entrepreneurs. The Cinangsih SEKMA community has not used social media and e-commerce well. One program that can be done is to take advantage of the reseller program without capital. Partners are still focused on socializing so they have not yet utilized it for entrepreneurship. This community service activity focuses on socialization and training for the Cinangsih SEKMA Community. Develop a desire for entrepreneurship and have the desire to utilize social media and e-commerce. This community service is carried out for 1 month for socialization, training and mentoring. Activities focus on socialization, fostering an entrepreneurial spirit and assistance in implementing reseller programs without capital. The solutions provided in this service program are 1) Socialization in fostering an entrepreneurial spirit, 2) Socialization in using social media and e-commerce, 3) Reseller Program without capital. The method used to overcome the problems faced by the Cinangsih SEKMA community is to explain, explain and assist in cultivating an entrepreneurial spirit. Another method is to utilize social media and e-commerce to implement it in a reseller program without capital. This community service is hoped by the SEKMA Cinangsih community to have financial independence by running a reseller program without capital. Cultivating an entrepreneurial spirit requires the role of a mentor who is ready to help and accompany. Financial independence requires the right method. One thing that can be utilized is by utilizing social media, applications and e-commerce.
PELATIHAN PENGGUNAAN APLIKASI CAPCUT VERSI WEB DALAM PEMBUATAN KONTEN MARKETING BAGI PARA PENGRAJIN SEPATU DI KOMUNITAS SEPATU CIBADUYUT Saputro, Arie Hendra; Tawaqal, Rizki Surya; Recky, Recky; Siddiq, Andhika Mochamad; Muttaqin, Ridlwan
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2399

Abstract

Di era digital, konten menjadi alat pemasaran strategis yang mendukung industri sepatu dalam meningkatkan visibilitas dan daya saing. Komunitas Sepatu Cibaduyut menghadapi tantangan dalam pembuatan konten marketing yang efektif akibat keterbatasan literasi digital. Pelatihan penggunaan aplikasi CapCut versi web menjadi solusi untuk membantu mereka menghasilkan konten berkualitas. CapCut menawarkan fitur pengeditan video yang mudah digunakan, memungkinkan pengrajin menciptakan materi promosi menarik. Dengan distribusi melalui media sosial, konten ini dapat meningkatkan brand awareness dan menarik pelanggan potensial, mendukung pertumbuhan industri sepatu lokal secara lebih optimal. Kegiatan ini menggunakan metode demonstrasi interaktif, hands-on, dan modular untuk melatih komunitas Sepatu Cibaduyut dalam pembuatan konten marketing. Selama 20 hari, pelatihan ini mencakup pengenalan masalah, sosialisasi, pelatihan teknis, pendampingan, dan praktik langsung, membantu mereka memasarkan produk secara mandiri dengan aplikasi CapCut versi web. Kegiatan Pengabdian Kepada Masyarakat (PKM) di komunitas sepatu Cibaduyut berhasil meningkatkan keterampilan digital peserta dalam pembuatan konten marketing menggunakan CapCut. Peserta kini mampu menciptakan video promosi berkualitas dengan efek visual, musik, teks, dan animasi yang menarik. Hasilnya, strategi pemasaran digital mereka lebih efektif, memperluas jangkauan pasar, dan mengurangi ketergantungan pada metode konvensional. Selain itu, kegiatan ini memperkuat kolaborasi komunitas dalam mempromosikan sepatu Cibaduyut sebagai produk lokal yang kompetitif di pasar global, mendukung pertumbuhan UMKM melalui inovasi digital.
Co-Authors Abdulrahman, Al Shikhy Agriawan, Azmi Akbar, Ridho Riadi Alcaf, Audy Fitriana Alfaridzi, Muhammad Sholeh Andre Suryaningprang Arianti, Yuni Arie Hendra Saputro Asti Nur Aryanti Azahra, Syifa Aulia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Darmawan, Gugun Erna Herlinawati Fanji Wijaya Fitri Lestari Fitri Lestari, Fitri Gheulizka Amanda Putri Hasanah, Siti Aisyah Ida Farida Indri Vani Yoyano Indrianti, Resa Putri Irena Deisti Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Listri Herlina Lusiana, Irna Mahirah, Nadhya Husna Malau, Mestika Lestari Masyar, Sangkala Fajar Maulana Yusuf Maulana, Bima Rizky Rahmat Meilani, Tita Muhammad Multazam Mulyana, Adellya Mustika, Sheli Nadila Wamnebo Natigor, Dayan Hakim Nur Afifah, Salsabila Palupi Permata Rahmi Puspita, Astria Sandra Putri, Dea Marliana Putri, Nathania Amelia Ramadhani, Fadhilah Dwiputri Recky, Recky Riadi Akbar, Ridho Rifqi Farisan Akbar Rikko Oktaviano Baktiar Rizal Aji Darmawan Salfa, Ghaitsa Zahira Salsabila, Adinda SALSABILA, ANNISA Sastri, Prinska Damara Selly Yantini Saputri Agustiani Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Susy Supartina Tawaqal, Rizki Surya