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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies MBIA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Khazanah Multidisiplin Jurnal Public Relations (J-PR) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Mandiri Jurnal Audiens Communica : Journal of Communication
Zinaida, Rahma Santhi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Jurnal The Messenger

 1 
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media Zinaida, Rahma Santhi; Hardiyanti, Siti Tanti; Amin, Zaid
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5824

Abstract

Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media. Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source. Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research.
Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website Zinaida, Rahma Santhi; Havivi, Siti Lady
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1194

Abstract

The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours.  Kalyanamitra  was chosen as the subject of the study because there are not many  NGO s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the  communication strategy has been done in this organization through their official website.  The important of  doing this study is that can inspire other  NGO s to optimize the use of online media. The theories  used in this study  are Media Rich Theory (MRT). This study  use interpretative paradigm  with the type of research is qualitative  descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result,  Kalyanamitra  has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.
Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity Zinaida, Rahma Santhi; Diantara, Eku; Amin, Zaid
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11658

Abstract

Purpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link between celebrity impact and identity development. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Researchers choose influencers with high engagement rates. Key Informants that being choosen are three celebgram from Palembang, South Sumatera, Indonesia. Findings: A celebrity's social identity is shaped by their interactions with their fans, as seen by the quantity of views, comments, direct messages, re-posts, and mentions. Along with participation, interpersonal interactions, communication style, social relationships, lifestyle relevance, and the presence of online communities. The visual appearance of celebrities is a major factor in the success of product endorsements because visuals are the first element that attracts the audience's attention. Originality: The originality of this study stems from identifying a distinctive concept known as ‘Local Empathetic Communication’ as an essential element in forming social identity among celebgrams in Palembang. In contrast to prior research, this study combines the Social Construction of Reality Theory with the VisCap Model to illustrate that followers engage more deeply with influencers who embody local culture and values through empathetic and relatable dialogue. This emphasis on a localized emotional connection has not been previously addressed in earlier works, making it a new and significant contribution to the discipline.
Co-Authors Achmad Kurniawan Ali, Nazlena Mohamad Anggraini, Marshella Annisa Ramdhania Apriani , Mira Apriani, Mira Aprinda, Ria Aprizal Fikri Aquina, Salsa Melania Aquina Asri, Mauliana Desy Misnawati DEWI SARTIKA Diantara, Eku Fahmi, Muhammad Syahid Fitriyani, Rosha Hafizni, Mohamad Hardiyanti, Siti Tanti Isnawijayani Jabir, Bastian Merdianto, Efran Misnawati, Desy Moh Hafizni MS, Ratu Mutialela Caropeboka Muji Gunarto Nanda Fadilla Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prismadarti, Anggun Qhostory, Muhammad Regina V. H., Genoveva Siti Lady Havivi Sulaiman Helmi Sulistyanto, Apri Dwi Taqwa, Dwi Muhammad Triwidayatsih, Triwidayatsih Wedadjati, Ratna Sesotya Wijayani, Isna Wulandari , Citra Mayu Zaid Amin, Zaid