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All Journal Al-'Adalah Al-Ulum Islam Futura Jurnal Ilmiah Al-Syir'ah Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan Dialog Al Huquq : Journal of Indonesian Islamic Economic Law Islam Transformatif : Journal of Islamic Studies Al-Istinbath: Jurnal Hukum Islam RANGGUK: Jurnal Pengabdian Kepada Masyarakat AICOS
Busni, Darti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF LOCATION AND BRAND IMAGE ON STUDENTS' INTEREST IN TRANSACTING AT BANK RAKYAT INDONESIA SUNGAI PENUH BRANCH OFFICE Nursitha, Nita; Busni, Darti; Halim, Halim
Asian Journal of Islamic Economic Studies Vol. 1 No. 2 (2024): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v1i2.3961

Abstract

This study intends to investigate the extent of the influence of location and brand image on students' interest in transacting at BRI Kanca Sungai Penuh. The research found that location positively and significantly influenced students' interest in transacting. This contrasts with the brand image, which has no effect on students' transaction interest. However, location and brand image have a positive and significant impact on student interest in transacting, with location being the most influential variable affecting student interest in transacting at BRI Kanca Sungai Penuh. After considering the study's findings, it's clear that the brand image has a relatively low impact on students' willingness to transact. Before using a company's products, students should acknowledge the company's brand image, especially consumer and service firms. This is attributable to the fact that a company's image reflects the quality of its products.
Penyuluhan Investasi Bodong: Meningkatkan Kewaspadaan Masyarakat terhadap Penipuan Berkedok Investasi Di Kecamatan Siulak Kabupaten Kerinci Regen, Ronal; Bustami, Alek Wissalam; Wahyu, Wawan Devis; Novianto, Wawan; Busni, Darti
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v5i1.5895

Abstract

Fraudulent investments have become a significant problem in Indonesia, including in Siulak District, Kerinci Regency, where a high number of people fall victim to investment fraud. A lack of understanding of legitimate investments and low financial literacy have resulted in numerous victims, especially among university students, housewives, and the elderly. Therefore, outreach based on real-world case studies is crucial to enhance public vigilance against investment-themed fraud. This study employs a direct outreach method with an educational approach that includes introducing the definition of fraudulent investments, the characteristics of legal investments, and how to identify illegal ones. The findings indicate that the outreach activity successfully increased public understanding of the difference between legitimate and fraudulent investments and improved their vigilance towards suspicious investment offers. The discussion shows that case study-based outreach can effectively reduce the number of new victims of fraudulent investments and strengthen the community's role in protecting themselves and others from investment fraud.
Co-Authors Afan, Marjai Afrilia, Kesi Alek Wissalam Bustami Alghani, Raid Ardi, Muh Zaitun Diana, Rahmi Doli Witro Halim Halim, Halim Helmina, Helmina Hermanto Harun Ilahi, Restu Prana Jalaluddin, Mufti Labib Kustiawan, Muhamad Taufik Novianto, Wawan Nurjaman, Andri Nursitha, Nita Ramdhani, Indra Rasidin, Mhd. Regen, Ronal Setyawan, Rahmad Sidqi, Imaro Sumanti, Eva Syahbani, Fatimatuz Zahro Mulia Wahyu, Wawan Devis