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All Journal Transformasi: Jurnal Pengabdian Masyarakat Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Terapan Abdimas urnal Interaksi: Jurnal Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis ASEAN Journal of Community Engagement The International Journal of Politics and Sociology Research Abdi Geomedisains Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Keilmuan dan Keislaman Jurnal Audiens Proceedings of Jogjakarta Communication Conference (JCC)
Setyawan, Sidiq
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perilaku Rasisme Pemain Game Online Valorant Pratama, Galang Andhika; Setyawan, Sidiq
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.7941

Abstract

Penelitian ini menganalisis interaksi antar pemain dan faktor-faktor penyebab munculnya rasisme dalam penggunaan fitur teks chat dan voice chat pada game online Valorant. Latar belakang penelitian ini didasari oleh penggunaan serta dampak dari kedua fitur tersebut, yang sering kali memicu tindakan rasis dan memengaruhi dinamika permainan serta perilaku pemain. Teori yang digunakan dalam penelitian ini adalah Computer Mediated Communication (CMC), yang menitikberatkan pada bagaimana komunikasi melalui media komputer dapat membentuk perilaku dan dinamika kelompok. Metode penelitian yang digunakan adalah analisis kualitatif dengan pendekatan observasi dan wawancara terhadap pemain Valorant. Hasil penelitian menunjukkan bahwa teks chat lebih sering digunakan untuk komunikasi strategis, sedangkan voice chat lebih banyak dipakai untuk komunikasi cepat dan intens. Tindakan rasis sering kali muncul sebagai bentuk ekspresi dominasi, strategi psikologis, atau reaksi emosional terhadap situasi dalam permainan.
Analyzing Make-Up Artist Promotion Strategy on Social Media Instagram in Surakarta City Ramadhan, Muhammad Gilang; Shabrina, Winda; Setyawan, Sidiq
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In this digital era, people have the potential to become cosmetic and make-up users as part of daily life, so the cosmetic market share is very large. Displayed on Instagram to get the attention of others in the form of "likes" and "compliments" as much as possible, part of narcissism in social media that can increase the endorphins of happiness, but not everyone is talented at dressing themselves, so they call the services of MUA to beautify their appearance. This study uses a qualitative research method with a depth interview and purposive sampling technique. In this study, the results of observations are concluded as an elaboration of promotion strategy that must be carried out by beginner MUA who have started a business but want to attract consumers of makeup services with knowing promotion strategy using social media Instagram to built promotion strategy. The research result obtained three of MUA which is researched when examined from AIDA theory is a form of effect that explains how the audience is able to digest a promotion communication strategy message to make it take an attitude and behave like what the communicator expects.
The Role of Community Empowerment in the Development of a Marketing Communication Strategy for Kembang Kuning Tourism Village Purworini, Dian; Chasana, Rona R. B.; Palupi, Palupi; Setyawan, Sidiq; Triyono, Agus; Yuwono, Iswahyudi T.
ASEAN Journal of Community Engagement Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods were employed in this study, and information was gathered through field observations, interviews, documentation, and active participation. This study found that in Kembang Kuning tourism village, community empowerment and tourism development when combined with a promotion and marketing communication strategy, have the potential to increase the village’s tourism potential.
Co-Authors Adawiali, Robiatul Agus Dwi Anggono Agus Triyono Amelia, Novia Prisi Risky Chasana, Rona R. B. Dharojah, Rakhma Widya Dian Purworini Edy Purwo Saputro Eko Purnomo Endang Wahyu Pamungkas Eni Setyowati Handayani, Sri Harun Joko Prayitno Haryanti, Yanti Irliana, Jauzaa Salwa Lelita Azaria Rahmadiva Malik Ibrahim Maryam Mukhlisin, Latutik Nadia Wiyata Hanif Naidoo, Gedala Mulliah Palupi, Palupi Pikatan, Rakay Satryo Pratama, Galang Andhika Pratama, Tio Putra, Rizky Andika Ramadhan, Muhammad Gilang Riski Apriliani Rona Rizkhy Bunga Chasana Shabrina, Winda Siswanto, Hery Triyanto, Joko Wili Astuti Yuniansri, Xena Raihan Yuwono, Iswahyudi T.