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Perilaku Rasisme Pemain Game Online Valorant Pratama, Galang Andhika; Setyawan, Sidiq
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.7941

Abstract

Penelitian ini menganalisis interaksi antar pemain dan faktor-faktor penyebab munculnya rasisme dalam penggunaan fitur teks chat dan voice chat pada game online Valorant. Latar belakang penelitian ini didasari oleh penggunaan serta dampak dari kedua fitur tersebut, yang sering kali memicu tindakan rasis dan memengaruhi dinamika permainan serta perilaku pemain. Teori yang digunakan dalam penelitian ini adalah Computer Mediated Communication (CMC), yang menitikberatkan pada bagaimana komunikasi melalui media komputer dapat membentuk perilaku dan dinamika kelompok. Metode penelitian yang digunakan adalah analisis kualitatif dengan pendekatan observasi dan wawancara terhadap pemain Valorant. Hasil penelitian menunjukkan bahwa teks chat lebih sering digunakan untuk komunikasi strategis, sedangkan voice chat lebih banyak dipakai untuk komunikasi cepat dan intens. Tindakan rasis sering kali muncul sebagai bentuk ekspresi dominasi, strategi psikologis, atau reaksi emosional terhadap situasi dalam permainan.
Analyzing Make-Up Artist Promotion Strategy on Social Media Instagram in Surakarta City Ramadhan, Muhammad Gilang; Shabrina, Winda; Setyawan, Sidiq
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In this digital era, people have the potential to become cosmetic and make-up users as part of daily life, so the cosmetic market share is very large. Displayed on Instagram to get the attention of others in the form of "likes" and "compliments" as much as possible, part of narcissism in social media that can increase the endorphins of happiness, but not everyone is talented at dressing themselves, so they call the services of MUA to beautify their appearance. This study uses a qualitative research method with a depth interview and purposive sampling technique. In this study, the results of observations are concluded as an elaboration of promotion strategy that must be carried out by beginner MUA who have started a business but want to attract consumers of makeup services with knowing promotion strategy using social media Instagram to built promotion strategy. The research result obtained three of MUA which is researched when examined from AIDA theory is a form of effect that explains how the audience is able to digest a promotion communication strategy message to make it take an attitude and behave like what the communicator expects.
The Role of Community Empowerment in the Development of a Marketing Communication Strategy for Kembang Kuning Tourism Village Purworini, Dian; Chasana, Rona R. B.; Palupi, Palupi; Setyawan, Sidiq; Triyono, Agus; Yuwono, Iswahyudi T.
ASEAN Journal of Community Engagement Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods were employed in this study, and information was gathered through field observations, interviews, documentation, and active participation. This study found that in Kembang Kuning tourism village, community empowerment and tourism development when combined with a promotion and marketing communication strategy, have the potential to increase the village’s tourism potential.
Peran Komunikasi Kesehatan dalam Mencegah Stunting di Kelurahan Laweyan Hanafi, Muhammad Fauzi Sulaiman; Setyawan, Sidiq
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v7i1.1661

Abstract

The purpose of the research is to analyze the contribution of health communication toward public awareness and behavioral change in stunting prevention in Laweyan Sub-District. The focus of the research will be oriented toward the change in knowledge, attitude, and practice on balanced nutrition, accounting consumption of junk food. The study applied a qualitative case study design that included respondents who were health officers, posyandu cadres, community leaders, and households of beneficiaries. Data were collected through in-depth interviews and observations, and documentation. Thematic analysis was used for data analysis. The results showed that health communication strategies in Laweyan used face-to-face counseling, digital media, and innovatively, Secating and Dasyat as the programs that increase the community understanding of balanced nutrition. However, effectiveness was reduced by low awareness of nutrition (about 45% of respondents did not consider themselves to have heard of balanced nutrition), lack of time by community members to attend counseling events, and lack of communication facilities at the sub-district level. Thus, more participatory communication strategies are required that involve local opinion leaders and strengthen community-based communication media for health messages that are easier to accept and apply to their daily lives.
PENGEMBANGAN DESA WISATA KIRINGAN BERBASIS ECO EDUTOURISME setyawan, Sidiq; Agus Triyono; Widi Widayat; Reva Berliani Syahla D.A
Abdi Teknoyasa Vol. 6 No. 2 (2025): Volume 6, Nomor 2, Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Salah satu konsep desa wisata berbasis wisata alam, pendidikan, dan sejarah adalah desa wisata berbasis eco eduturisme. Perwujudan desa wisata kiringan eco-edutourism merupakan solusi untuk mewujudkan desa mandiri dan dapat memaksimalkan potensi sumber daya alam yang dimiliki dengan memberikan dampak edukasi bagi pengunjung. Konsep eco eduturisme dirasa sesuai dengan kondisi eksisting sebagai potensi yang akan dioptimalkan menjadi satu konsep desa wisata yang terintegrasi. Untuk mencapai kondisi ideal eco eduturisme, pengusul akan menawarkan beberapa solusi berdasarkan permasalahan prioritas yakni pengembangan Manajemen Desa Wisata melalui fokus pengabdian pada bidang manajemen dan pemasaran. Pendekatan manajemen fokus pada tata kelola dan rencana pengembangan desa wisata melalui roadmap desa wisata dan sistem informasi yang menunjang menajerial desa wisata. Upaya peningkatan partisipasi warga dilakukan melalui aktivitas pelatihan-pelatihan untuk meningkatkan kualitas pengelolaan desa wisata. Bidang pemasaran berusaha untuk meningkatkan aspek promosi wisata melalui digitalisasi konten dan video profil desa wisata untuk bahan promosi di sosial media desa wisata kiringan.