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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management JTAM ROTARY Jurnal Disrupsi Bisnis Jurnal USAHA JUPADAI : Jurnal Pengabdian Kepada Masyarakat MULTIPLE: Journal of Global and Multidisciplinary Jurnal Penelitian dan Pengkajian Ilmiah Edukasi
Khoiri, M
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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA USAHA KECIL DAN MENENGAH (UKM) DI KOTA BATAM Haldy, Muhammad; Khoiri, M; Kusumawardani, Wulandari
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8288

Abstract

Direct marketing is very good at focusing strategies to promote specific products and services and contacting consumers to provide clearer information, analyzing characteristics and recording consumer trends. In addition, direct marketing also allows companies to choose the right and specific consumers so that customer loyalty occurs. This study aims to determine the effect of trust, commitment, communication, and conflict management on customer loyalty. This research uses descriptive quantitative method which is causal and comparative. The data were obtained by sharing the google form link with 400 respondents, namely people in Batam City as the research sample. The sampling method used was nonprobability sampling and the determination of the sample used purposive sampling. Furthermore, the data were analyzed using the SPSS version 24 application. Based on a series of statistical test results, it is found that the creation of customer loyalty by paying attention to variables, trust, commitment and communication has a significant positive effect on customer loyalty. Meanwhile, conflict management has no significant effect on customer loyalty.
MEMBANGUN KONEKSI PELANGGAN MELALUI INSTAGRAM COFFEE SHOP UNTUK MENINGKATKAN KUNJUNGAN PELANGGAN Sitorus, David Humala; Wage, Sunarto; Rustam, Triana Ananda; Khoiri, M
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8761

Abstract

This research examines how coffee shops can leverage Instagram for digital marketing communication. Instagram is a powerful and affordable tool for cafes to promote their products, spread brand awareness, and connect with customers. Studies have shown that using Instagram strategically can inform customers about a coffee shop's offerings, persuade them to visit, and keep them coming back. However, there's a lack of research on how cafes can specifically use Instagram's features to manage their digital marketing communication with customers. This study aims to fill this gap by exploring how coffee shops can effectively use Instagram as a marketing tool. The researchers used interviews and data analysis to gain insights from coffee shop visitors with a research time-period of 3 months. The study confirms that Instagram is a cost-effective way for cafes to quickly reach customers with their promotional messages, compared to traditional marketing methods. The sample in this study amounted to 100 respondents. Technique sampling method using the Slovin formula. This type of research is quantitative research which has the aim of finding relationships between variables in a population. The nature the research is in the form of replication. The resulting data was analyzed using validity and reliability tests, for classical assumption tests using normality tests, heteroscedasticity tests, and multicollinearity tests. hypothesis testing in this study is multiple linear regression analysis test, coefficient of determination test, t test and f test with the help of SPSS 25.  
ANALISIS STRATEGI INOVASI PADA PT PENGELOLAAN BIAYA PARKIR UNTUK MENGATASI PARKIR ILEGAL UNTUK MENINGKATKAN PENDAPATAN UMKM DI KOTA BATAM Haldy, Muhammad; Khoiri, M; Chang, Lim Weng
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.9195

Abstract

This study aims to analyze innovation strategies in parking fee management to address illegal parking issues in Batam City. The research method used is descriptive qualitative with a case study approach. Data were obtained through in-depth interviews with relevant parties, field observations, and documentation. The results indicate that implementing application-based technology for parking payments, enhancing surveillance through CCTV systems, and collaborating with the private sector are effective strategies in reducing illegal parking. Additionally, increasing public awareness through socialization and education also plays a significant role. The implementation of these strategies has successfully increased local revenue from parking fees and reduced the number of illegal parking cases in urban areas. Thus, innovation in parking fee management can be an effective solution to tackle illegal parking issues and improve public service quality in Batam City.
Purchasing Decisions on Blibli e-Commerce: Can Influencer Marketing, Brand Image, and Trust Make an Impact? Cornellya, Vonny; Khoiri, M
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1576

Abstract

This research aims to test and analyze the influence of influencer marketing, brand image, and trust on purchasing decisions on Blibli e-commerce in Batam City. This type of research is quantitative research. The variables in this research are influencer marketing, brand image, trust, and purchasing decisions. The population in this research is the people of Batam City. The data in this study was collected using a questionnaire prepared using a Likert scale measurement scale. The total number of research samples was 204 samples. The data analysis technique uses multiple linear regression with the help of the SPSS program. The findings of this research show that influencer marketing, brand image, and trust positively and significantly influence purchasing decisions on Blibli e-commerce.
PELATIHAN PENYUSUNAN E-MODUL PEMBELAJARAN UNTUK MENINGKATKAN PENGETAHUAN BAGI GURU DI SMA MUHAMMADIYAH ACEH TENGAH Anggra, Bobbi Noptin; Khoiri, M; Setiawan, Rizky Bintang; Ningsih, Sulistio; Maulya, Ranti; Lestaria, Evi
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Volume 4 Nomor 1 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i1.182

Abstract

Education plays a crucial role in supporting the learning process. For students, the learning process is a real game changer in enhancing their intellectual and competency. The increasingly massive digital development and the widespread use of AI in all fields present challenges for educators (teachers) to adapt to these conditions. The role of evolving technology has strengthened the academic atmosphere, therefore teachers must have greater strength in navigating technology so that it can be utilized to support the current and future learning process. Muhammadiyah High School, Central Aceh, is one of the private religious schools located in the Central Aceh region. The curriculum implemented at Muhammadiyah High School, Central Aceh, uses the Merdeka Belajar curriculum. The implementation of this curriculum requires the support of engaging e-modules that can strengthen students' learning knowledge, making it more innovative and engaging. Therefore, teachers are expected to be able to develop engaging open tools, one of which is the creation of innovative e-modules. The result of this training activity is the development of teachers' abilities and knowledge in creating good e-modules that can be utilized in the learning process by students at Muhammadiyah High School, Central Aceh.
Co-Authors Abdul Rahmad Ahmad Riyadi Anggra, Bobbi Noptin Aqshal Arlian Raya Ashari Efendi Bin Ahmad, Zaid Chang, Lim Weng Cornellya, Vonny Fitri, Adelia Gulo, Frania Inwardli Putri Haldy, Muhammad Hasan, Syauki Hikmah Hikmah Ikhsan, Ikhwanul Jesslyn, Jesslyn Kusumawardani, Wulandari Kusyairi Kusyairi Lestaria, Evi Maulana, Antan Noraidi Muttaqin, Katiko Imamul Ningsih, Sulistio Ranti Maulya Rizky Bintang Setiawan Rustam, Triana Ananda Simanjuntak, Juntaris Parbisukan Sitorus, David Humala Syahputra Perdana Astina wage, Sunarto