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All Journal Jurnal Ilmiah HUBUNGAN INTERNASIONAL Global Strategis Indonesian Perspective Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Journal of Islamic World and Politics Jurnal Noken: Ilmu-Ilmu Sosial Jurnal Abdimas Mahakam Jurnal PkM (Pengabdian kepada Masyarakat) IJ3PE PELS (Procedia of Engineering and Life Science) KAGANGA KOMUNIKA: Journal of Communication Science Intermestic: Journal of International Studies Indonesian Perspective Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Empowerment and Community Service International Journal of Southeast Asian Studies (IJSAS)
Muhammad Najeri Al Syahrin
Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Program Inkubator Usaha Tenun Pagatan sebagai Upaya Pembangunan Ekonomi Berbasis Komunitas Perempuan di Kabupaten Tanah Bumbu Anjani Anjani; Muhammad Najeri Al Syahrin; Akhsanul Rahmatullah; Sri Hidayah; Charennina Marsha Diandra; Erin Erin; Fitri Annisa
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3128

Abstract

The potential of rural women weavers in the Sabumi Group in Pagatan, Tanah Bumbu Regency, is highly significant, particularly in the villages of Manurung, Mundalang, and Saring. Among a total of 67 weavers, 63 are women, highlighting the dominant role of women in preserving and developing the traditional Pagatan weaving craft. This community service program aims to establish a Pagatan weaving business incubator through the formation of a youth group that functions as a center for training, production, and business development for women’s weaving communities. Additionally, the program seeks to create a digital platform for promoting and marketing Pagatan woven products through social media and online marketplaces. The implementation involved several stages, including mapping the complete network of weaving actors, conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and providing training on digital marketing strategies. Furthermore, activities included content creation, product digitalization, and the establishment of a shared marketplace account to expand the market reach of woven products. One of the key achievements was the formation of the Kelompok Tenun Muda Majang Kaluku, consisting of 20 young weavers from Manurung and Mundalang villages. This group is expected to play a vital role in sustaining the weaving tradition while introducing modern business and marketing practices. Overall, this initiative demonstrates that integrating traditional skills with digital marketing innovation can enhance economic empowerment for rural women, foster cultural preservation, and strengthen local creative economies in Tanah Bumbu Regency.
Co-Authors Abdurrahman Abdurrahman Adelia Akhsanul Rahmatullah Aldi Nugroho Alma Rajab Andi Amitya Resty Dwiyanti Andi Tenri Sompa Andi Tenri Sompa Anggi Putri Anis Siti Nurrohkayati Anjani Anjani Annisa Ernianda Azhar Latief Charennina Marsha Diandra Desy Nur Shafitri Diva Afifah Dzul Rachman, Dzul Egi Vadia Erin Erin Ervita Amelea Fahrianoor Fenty Fauziah Fernandez Fernandez Fitri Annisa Hardi Alunaza Haris Wahyudianor Jamaluddin Jamaluddin Kusumawati, Yulia Tri Mahyuni Maulida Tri Utari Muhammad Faesal Ahsanu Muhammad Khairul Muhammad Muthahari Ramadhani Muhammad Rizal Muslimin Nahriatul Salsabella Naufal Azmi Verdikha Olivia Febrianti Pramestia Sekar Salsabilla Rinda Nor Hana Alin Rizky, Lucitania Sri Hidayah Sri Wahyuni Jamal Tagfirul Azima Yoga Siswa, Muspidar Mulyadi Windy Widi Yanti