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Anjani, Anjani
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Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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E-Government sebagai Bentuk Inovasi Pemerintah Daerah untuk Peningkatan Kualitas Pelayanan Publik Anjani, Anjani; Malawat, Sitna Hajar
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 6 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v6i2.3416

Abstract

The development of technology and communication is increasingly advanced and rapid, knowingly or unknowingly it has its own impact on people's lifestyles and the current pattern of government work. In the past, there was a distance between the government and the people. But now, with increasingly advanced technological developments between the government and the people it seems as if there is no distance anymore. Then, the current public service paradigm considers recipients of public services as citizens so that there is no difference in terms of social status, ethnicity, race or religion. These changes make local governments inevitably have to innovate to provide the best service to the community.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani, Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Abstract

In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
PEMBERDAYAAN PEREMPUAN MELALUI EKONOMI KREATIF PADA PROGRAM INKUBATOR TENUN PAGATAN DI KABUPATEN TANAH BUMBU Anjani, Anjani; Al Syahrin, Muhammad Najeri; Rahmatullah, Akhsanul; Hidayah, Sri; Erin, Erin; Diandra, Charennina Marsha; Annisa, Fitri
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2735

Abstract

Perempuan merupakan pilar pembangunan yang krusial, namun implementasinya sering terkendala terutama dalam pemanfaatan potensi ekonomi. Program Inkubator Tenun Pagatan ini bertujuan memberdayakan komunitas perempuan penenun di Kabupaten Tanah Bumbu melalui pendekatan ekonomi kreatif. Tenun Pagatan sebagai warisan budaya dan sebagai sumber ekonomi berkelanjutan, permasalahan yang terjadi pada pengelolaan tenun minimnya akses pelatihan manajemen usaha, inovasi produk, dan terbatasnya jangkauan pasar. Metode pengabdian dilakukan selama 7 bulan di Desa Manurung, Kecamatan Kusan Tengah, melalui tahapan Identifikasi Awal, Sosialisasi, Pelatihan Peningkatan Kapasitas (Analisis SWOT, Desain Inovasi, Manajemen Usaha), dan Digitalisasi Usaha. Tujuan spesifiknya meliputi pembentukan Inkubator Usaha, peningkatan kemandirian, regenerasi perajin (membentuk Kelompok Tenun Muda Majang Kaluku), dan perluasan jangkauan pasar melalui digitalisasi. Hasil kegiatan menunjukkan peningkatan kapasitas penenun Kelompok SABUMI, ditandai dengan penguasaan manajemen usaha, perolehan NIB (Nomor Induk Berusaha), dan kreasi produk turunan inovatif. Program ini berhasil mengatasi tantangan pemasaran dengan mengimplementasikan pemasaran online melalui marketplace (Shopee). Dampak signifikan yang dicapai adalah penguatan posisi perempuan sebagai aktor ekonomi lokal dan peningkatan pendapatan perajin, memastikan Tenun Pagatan menjadi aset budaya sekaligus sumber ekonomi yang tangguh dan berkelanjutan. Kata Kunci : Pemberdayaan Perempuan, Ekonomi Kreatif, Tenun Pagatan, Digitalisasi, Inkubator Usaha
MODEL GROUP DECISSION SUPPORT SYSTEM DALAM PEMILIHAN MEDIA PROMOSI PENERIMAAN MAHASISWA BARU PERGURUAN TINGGI SWASTA Manurung, Nuriadi; Amalia, Amalia; Anjani, Anjani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4246

Abstract

Abstract: To maintain stability and increase student enrollment, various promotional efforts are undertaken, including billboards, school visits, social media, radio, and other channels. However, these promotions do not prioritize appropriate promotional media, resulting in significant costs and resource constraints. The purpose of this study is to evaluate the best promotional media that can assist management in determining efficient promotional media priorities through a decision support system model. The decision support system used is a Group Decision Support System (GDSS) approach with multiple respondents. The method used includes the Multi-Factor Evaluation Process (MFEP), Multi-Attribute Utility Theory (MAUT), and Multi-Objective Optimization by Ratio Analysis (MOORA). The BORDA method is used as the final solution for the single best promotional media. The results of the study using the Borda method ranked social media and billboards as the best alternatives, followed by broadcasts and brochures, with radio coming in last. Therefore, this decision support model can help private universities determine more effective and objective student admissions promotion strategies. Keywords: GDSS; Multi-Respondent; Multi Method; Borda; College Promotion Abstrak: Untuk menjaga stabilitas dan meningkatkan jumlah mahasiswa, berbagai upaya promosi dilakukan, termasuk melalui baliho, kunjungan ke sekolah-sekolah, promosi di media sosial, radio, dan lainnya. Namun, promosi yang dilakukan belum mempertimbangkan prioritas media promosi yang tepat, sehingga berdampak pada biaya dan sumber daya yang besar. Tujuan penelitian ini adalah untuk mengevaluasi media promosi terbaik yang dapat membantu manajemen dalam menentukan prioritas media promosi yang efisien melalui model sistem pendukung keputusan. Metode yang digunakan yaitu Sistem pendukung keputusan yang akan digunakan adalah dengan pendekatan Grup Decission Support System (GDSS) dengan multi responden dan penggunaan metode antara lain Multi Factor Evaluation Process (MFEP), Multi-Attribute Utility Theory (MAUT) dan metode Multi-Objective Optimization by Ratio Analysis (MOORA) dan dengan menggunakan pendekatan metode BORDA sebagai solusi final tunggal media promosi terbaik. Hasil penelitian dengan metode Borda menempatkan media sosial dan baliho sebagai alternatif terbaik, diikuti broadcast dan brosur, sementara radio menempati posisi terakhir. Dengan demikian, model pendukung keputusan ini dapat membantu perguruan tinggi swasta menentukan strategi promosi penerimaan mahasiswa baru secara lebih efektif dan objektif. Kata kunci: GDSS; Multi Responden; Multi Metode; Borda; PromosiPerguruan Tinggi
Co-Authors Akhsanul Rahmatullah Amalia Amalia Andrew, Andrew Ramadhani Annisa, Fitri arin, Pebrinda Andriani Azis, Nana Abdul Bunga Intan Danudara, Ananta Budhi Dentapraja, Dentapraja Dewi Purboningsih Dharma, Agus Surya Diandra, Charennina Marsha Dwi Puspita Sari, Dwi Puspita Elmayati, Elmayati Erin, Erin Febby Madonna Yuma Herawati, Lilis Hidayah, Sri Iin, Iin Almeina Lubis Iyad Abdallah Al- Shreifeen Kiki Ardila Latiffani, Chitra Lestari, Nida Silvia Malawat, Sitna Hajar Manurung, Nuriadi Muhammad Riduansyah Syafari Muhammad Taufik Daniel Hasibuan Nenden Hendayani Parini, Parini Qosid, Nas Rahma Helal Al_ Jbour rosa, Rosa Audya Siti Raudah Solly Aryza Sugiannor Sugiannor Tjhia, Adellya Novelyn Yogi Kelpin