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All Journal Jurnal Keuangan dan Perbankan Al-Ulum Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Economics, Business, & Accountancy Ventura Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Ikonomika : Jurnal Ekonomi dan Bisnis Islam Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI ACCOUNTHIK : Journal of Accounting and Finance Jurnal Fokus Manajemen Bisnis Nusantara Science and Technology Proceedings PROGRESIF Journal of Artificial Intelligence and Digital Business Darma Sabha Cendekia West Science Journal Economic and Entrepreneurship Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Wiwiek Rabiatul Adawiyah
Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Ikonomika : Jurnal Ekonomi dan Bisnis Islam

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Islamic Store Brand Engagement and Customer Loyalty Relationship Warsito, Chandra; Farhah, Nida Umi; Adawiyah, Wiwiek Rabiatul; Wahab, Norailis Ab.
IKONOMIKA Vol 7, No 2 (2022)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v7i2.13929

Abstract

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store brand engagement to solve the inconsistency in the relationship between satisfaction, trust, and commitment to consumer loyalty. The study surveyed 375 shop customers with Islamic attributes in Central Java Indonesia region research samples. This study’s results can be applied as a new marketing strategy for stores with Islamic attributes by practicing Islamic values in business, highlighting the existence of halal products, creating and maintaining an Islamic atmosphere at the shop, and practicing Islamic-based humanistic services.
Co-Authors Abidin, Rizal Zaenal Achmad Sudjadi Adriana Madya Marampa Afandi, Mugiarti Bambang Agus Pramuka Chandra Warsito, Chandra Fahmi, M. Noor Fahmi, Muhammad Noor Fauzan, Muhammad Rifki Fauziyah, Eka Putri Hana Nur Fitriani, Syifa Hartiyah, Sri Hendro Setyono Kamila, Nabilah Hasna Kurniasih, Retno Maghfiroh, Ismi Meutia Karunia Dewi Najmudin Nida Umi Farhah, Nida Umi Nuansari, Larasatri Praptapa, Agung Rimi Gusliana Mais Rosiana, Monica Santosa, Hendri Dian Siti Zulaikha Wulandari Sofiyanti, Neneng Sri Murni Setyawati Wahab, Norailis Ab. Wicaksono, Irwan Yanuar E. Restianto Zainal Abidin