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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting
Hafiza Adlina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE INFLUENCE OF VIDEO ADVERTISING, PRICE DISCOUNTS AND FREE TIKTOK SHOP SHIPPING ON PURCHASE INTEREST OF NORTH SUMATRA UNIVERSITY STUDENTS Tursina, Zahra; Adlina, Hafiza
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.877

Abstract

Tiktok Shop is an e-commerce platform highly sought after by Indonesian consumers, with a significant presence in the global market. This research seeks to evaluate the impact of video advertising, discounts, and free shipping on purchasing intent among students at the University of North Sumatra. Employing a quantitative methodology, this study utilized a sample of 100 students who are TikTok users. The sampling technique employed was purposive sampling, with 100 respondents participating. Primary data was collected through questionnaires distributed via Google Form, complemented by secondary data from existing literature. The research involved testing the reliability and validity of the research instrument, assessing classical assumptions, and analyzing hypotheses through multiple linear regression in SPSS. The findings demonstrate that video advertising, discounts, and free shipping exert a significant and positive influence on the purchasing intent of University of North Sumatra students, both individually and collectively. The results of the F-test indicate that the three independent variables jointly account for a substantial 47% influence on the purchasing intent of University of North Sumatra students.
THE EFFECT OF PERCEIVED TRUST AND PERCEIVED ENJOYMENT ON REPURCHASE INTENTION: (Study on Tokopedia Users in Medan City) Mulia, Nana Tri; Adlina, Hafiza
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.879

Abstract

One of the e-commerce that has been well known by some Indonesians is Tokopedia. Tokopedia is ranked as the first most trusted e-commerce and as the most visited e-commerce in 2022. The domination of using Tokopedia compared to other e-commerce has led to various perceptions provided by Tokopedia so that it attracts users to repurchase. The purpose of this study was to determine the effect of perceived trust and perceived enjoyment on repurchase intention of Tokopedia users in Medan City. This research was conducted using quantitative techniques with a research sample of 100 respondents who are Tokopedia users in Medan City. The analysis techniques used include instrument tests, classical assumption tests, multiple linear regression analysis and hypothesis testing. The results of this study show that Perceived Trust has a significant positive effect on Repurchase Intention with a sig value of 0.000 <0.05 and Perceived Enjoyment has a significant positive effect on Repurchase Intention with a sig value of 0.019 <0.05. In simultaneous testing, the Perceived Trust and Perceived Enjoyment variables simultaneously have a positive effect on Repurchase Intention with an influence level of 61.3%.
THE INFLUENCE OF WORD OF MOUTH, NCT DREAM AS A BRAND AMBASSADOR AND BONUS PACK ON BUYING INTEREST IN LEMONILO NOODLE PRODUCTS: (Study on Consumers of Lemonilo Noodle Products in Medan City) Putri Lubis, Zahwa Nadia; Adlina, Hafiza
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1163

Abstract

This research aims to examine the impact of word of mouth, brand ambassadors, and bonus packs on the buying interest of consumers in Medan City who purchase Lemonilo Noodle Products. The study utilizes a quantitative research approach with an associative method. The researchers employed a nonprobability sampling technique, specifically the purposive sampling method. The findings of this study indicate that the word of mouth variable has a significant positive effect on buying interest, as evidenced by the tvalue of 5.074, which is greater than 1.986, and a significance level of 0.000, which is less than 0.05. Similarly, the brand ambassador variable also has a significant positive effect on buying interest, with a tvalue of 2.278, greater than 1.986, and a significance level of 0.001, less than 0.05. Furthermore, the bonus pack variable also demonstrates a significant positive effect on buying interest, with a tvalue of 2.564, greater than 1.986, and a significance level of 0.000, less than 0.05. Additionally, the overall results of this study indicate that all the variables are interconnected, as evidenced by the fvalue of 17.686, greater than 3.09. Hence, this study provides valuable insights into the factors influencing buying interest in Lemonilo Noodle Products.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASI PADA PT. PLN (PERSERO) UP3 MEDAN Safira, Bela; Adlina, Hafiza
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.305

Abstract

The goal of this study is to look at how leadership style and work environment affect organizational commitment at PT. PLN UP3 Medan. A quantitative research method with an associative approach is used in this work. Participants in this study were all employees of PT. PLN UP3 Medan. The sample size is 56 individuals, and the sampling method is saturation sampling. The primary data for this study was acquired by questionnaire distribution, while the secondary data was gathered via a literature review. Data analysis methods used include the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The findings revealed that the leadership style (X1) had a significant impact on the organizational commitment variable (Y). While the workplace environment (X2) has insignificant impact on organizational commitment (Y). However, organizational commitment is influenced by both leadership style and work environment. According to the coefficient of determination test, the modified R square value of 0.190 suggests that 19.0% of the leadership style and work environment components may explain the organizational commitment variable. Meanwhile, remaining 81.0% is accounted by variables beyond this analysis.
PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GRAMEDIA GAJAH MADA MEDAN Siagian, Sarah Nabila; Adlina, Hafiza
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 4 (2023): July 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i4.505

Abstract

Gramedia, a thriving retail establishment specializing in books and office supplies, serves as the focal point of this study. Examining the effects of pricing and in-store atmosphere on consumer decision-making at the Gramedia Gajah Mada Medan branch is the study's main goal. We will delve into the implications of price on individuals and society as a whole and store ambiance on purchasing choices. The findings unveiled that the pricing factor (X1) exerts an insignificant influence on purchasing decisions. In contrast, the store's ambiance factor (X2) exerts a substantial impact on consumer choices. When evaluated in tandem, both pricing and store ambiance factors collectively influence purchasing decisions (Y). The coefficient of determination analysis, characterized by an R2 value of 0.608 or 60.8%, illuminates that pricing and store ambiance factors can account for 60.8% of variations in the purchasing decision variable. The remaining 39.2% is subject to the sway of other variables such as service quality, location, or other unexplored factors outside the purview of this study.
Dampak Electronic Word Of Mouth (E-WOM), Harga Dan Lokasi Pada Minat untuk membeli Konsumen (Studi Pada Toko Awan Pancake Strawberry Berastagi) Ananta Fernando; Hafiza Adlina
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 1 (2024): NJMS - Agustus 2024
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Riset ini untuk mengevaluasi dampak Electronic Word of Mouth (E-WOM) pada minat untuk membeli pengguna di Toko Awan Pancake Strawberry, mengevaluasi dampak harga pada minat untuk membeli pengguna di Toko Awan Pancake Strawberry, serta mengevaluasi dampak lokasi pada minat untuk membeli pengguna di Toko Awan Pancake Strawberry. Selain itu, riset ini juga bertujuan untuk menganalisis dampak E-WOM, harga, dan lokasi secara bersamaan pada minat untuk membeli pengguna di Toko Awan Pancake Strawberry. Riset ini menerapkan pendekatan kuantitatif. Populasi riset terdiri dari pengguna Awan Pancake Strawberry, dengan sampel sebanyak 100 responden dipilih menerapkan teknik purposive sampling. Data dikumpulkan melalui kuesioner yang disebarkan menerapkan Google Form untuk data primer, serta melalui buku dan artikel terkait untuk data sekunder. Metode analisis yang diterapkan mencakup uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, serta uji parsial, uji simultan, dan uji determinasi. Hasil riset menampilkan bahwa secara parsial, variabel E-WOM (X1), harga (X2), dan lokasi (X3) memiliki dampak signifikan pada minat untuk membeli pengguna (Y). Berdasarkan uji koefisien determinasi, nilai R² sebesar 0,204, yang berarti E-WOM, harga, dan lokasi memberikan kontribusi sebesar 20,4% pada minat untuk membeli pengguna di Awan Pancake Strawberry, sementara 79,6% sisanya didampaki oleh faktor lain yang tidak dijelaskan dalam riset ini.
Pengaruh Celebrity Endorser (Sehun), Brand Trust, dan Viral Marketing Terhadap Keputusan Pembelian Produk Whitelab : Studi Pemasaran Produk Whitelab Pada Followers Instagram @Whitelab.Id Jeciska Shelly F. Sihombing; Hafiza Adlina
Ebisnis Manajemen Vol. 2 No. 2 (2024): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i2.400

Abstract

At the present time, the utilisation of social media is expanding at an unprecedented rate. Many individuals are connected through social media, which has created extraordinary business opportunities. As a result, purchasing and selling activities have become more dynamic and have reached a broader audience. This research endeavours to evaluate the impact of viral marketing, brand trust, and celebrity endorsers (Sehun) on the purchasing decisions of Whitelab Instagram followers. The research employed is quantitative and employs an associative approach. Followers of whitelab Instagram were the population of this investigation. This investigation employed probability sampling with a sample of 100 respondents. Primary data was acquired by disseminating questionnaires online using Google Forms, while secondary data was acquired through literature studies. The research conducted has revealed that the variables of celebrity endorser (Sehun), brand trust, and viral marketing have a substantial impact on the purchasing decisions of Whitelab products among Whitelab Instagram followers, both partially and simultaneously. The coefficient of determination test indicates that there is a strong correlation between celebrity endorsers (Sehun), brand trust, and viral marketing in relation to purchasing decisions, with a R value of 0.860. According to the Adjusted R Square value or coefficient of determination, the celebrity endorser (Sehun) variable (X1), brand trust (X2), and viral marketing (X3) can account for 73.2% of the purchasing decision variable (Y). The remaining 26.8% is influenced by variables that are not addressed in this study.
The Influence of Electronic Word of Mouth and Brand Image on The Purchase Decision of Video on Demand Netflix Subscription: (Study On Netflix Users In Medan City) Gultom, Monica Desyderya; Adlina, Hafiza; Siregar, Onan Marakali
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 2 No. 1 (2023): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v2i1.9292

Abstract

ABSTRACT: The Covid-19 pandemic has caused changes in everyone. These changes have influenced the communication industry which created the concept of Video On Demand. Netflix is one of the streaming services that have a variety of shows such asmovies, anime, documentaries, and many more. During the first time, Netflix came to Indonesia, they had many issues with government and public services. The purpose of this research is to analyze the effect of electronic word of mouth (E-WOM) and brand image on the purchase decision of Netflix subscriptions in Medan city. The research used an associative method with a quantitative approach. The sample andpopulations in this research are 100 people who have used Netflix in Medan City. Data were collected using a survey method and then analyse by using simple linier regression. The results of the research conducted indicate that the E-WOM variable (X1) has no significant effect on purchasing decisions. Meanwhile, the brand image variable (X2) has significantly influenced buying decisions. However, E-WOM and brand image have an equal (simultaneous) effect on purchase decisions (Y). The result of the correlation coefficient (R) of 0.836, where this coefficient value shows the relationship between E-WOM and brand image on purchasing decisions.
The Effect of Self Service Technology and Perceived Enjoyment on Interest in Reusing Self-Ordering Kiosk on Gen-Z in Medan City Jeremi Siagian; Hafiza Adlina
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 1 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i1.14770

Abstract

Technological developments in the food and beverage industry sector triggered by the Covid-19 pandemic have been presented by McDonalds to maintain distance by utilizing the role of self-service technology that prevents direct contact with employees and utilizes the performance of the self-ordering kiosk. Perceived enjoyment is also needed to increase GenZ's desire to have an interest in reusing the self-ordering kiosk at McDonald's. This study aims to determine the effect of self-service technology and perceived enjoyment on interest in reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City. The method used is quantitative by involving 100 Gen-Z people as samples. The results of this study indicate that self-service technology and perceived enjoyment have a significant effect on the interest in reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City by 81.9%. This means that the role of self-service technology and perceived enjoyment felt by Gen-Z is very well realized, although it is still necessary to improve the performance of the self-ordering kiosk in order to have an interest in reusing the self-ordering kiosk. 
Pengaruh Social Media Marketing, Online Consumer Review dan Harga Terhadap Keputusan Pembelian Produk Somethinc (Studi pada Mahasiswa di Kota Medan) Syakinah, Wildan; Adlina, Hafiza
Jurnal Disrupsi Bisnis Vol. 7 No. 1 (2024): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i1.37553

Abstract

Seiring perkembangan zaman, internet berkembang pesat dan menjadi salah satu sumber informasi yang dapat diakses kapanpun dan dimanapun, hal ini mengakibatkan arus konsumen dalam memenuhi gaya hidup mengalami perubahan. Salah satu merek lokal di Indonesia yang menggunakan media sosial dengan aktif adalah Somethinc. Somethinc juga memanfaatkan berbagai platform digital untuk dapat berinteraksi dengan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, online consumer review, dan harga terhadap keputusan pembelian produk somethinc pada mahasiswa di kota medan secara bersama-sama. Bentuk penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan menggunakan 100 responden yang diperoleh dengan cara menyebarkan kuesioner. Hasil penelitian yang dilakukan menunjukkan bahwa variabel Social Media Marketing berpengaruh secara signifikan terhadap keputusan pembelian. Selanjutnya, variabel online consumer review berpengaruh secara signifikan terhadap keputusan pembelian, dan variabel harga berpengaruh secara signifikan terhadap keputusan pembelian.
Co-Authors Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Farhan, Muhammad Rafdy Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ihsan Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus