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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting
Hafiza Adlina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KEPUTUSAN PEMBELIAN PRODUK AVOSKIN YOUR SKIN BAE SERIES DI TIKTOK SHOP (STUDI PADA KONSUMEN DI KOTA MEDAN) Sonnia Appriliani Rizki; Hafiza Adlina
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): MEI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered by consumers to make online shopping activities easier while interacting with sellers without using other additional applications. One of the products that many consumers buy is beauty products, such as skincare. Therefore, the skincare industry has great potential to grow in the future. The purpose of this research was to analyze the effect of content marketing on customer engagement and consumer purchasing decisions on Avoskin Your Skin Bae Series products in Medan City. The effect of content marketing is analyzed by path analysis on customer engagement and purchasing decisions. The form of this research is quantitative research with an associative approach. The sampling method used purposive sampling with a sample size of 100 respondents. Primary data used in this research were obtained by distributing questionnaires while secondary data were obtained through literature studies. The data analysis methods used are descriptive analysis, validity test, reliability test, classical assumption test, path analysis, and hypothesis test. The results of this research showed that content marketing (X) has a direct positive effect on the customer engagement (Z) by 75,5%. The customer engagement (Z) has a direct positive effect on the purchasing decision (Y) by 46,3%. Content marketing (X) has a direct positive effect on the purchasing decision (Y) by 51,3% and a positive indirect effect of 34.9% through customer engagement, so it has 86.2% of the total effect.
PENGARUH FINANCIAL KNOWLEDGE DAN INTERNAL LOCUS OF CONTROL TERHADAP PERSONAL FINANCIAL MANAGEMENT BEHAVIOR Sitorus, Mhd Raja Utama; Adlina, Hafiza
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14576427

Abstract

The growth of young entrepreneurs in Indonesia has increased significantly with the demand to survive and develop for the continuity of entrepreneurship. The existence of small, micro, and medium enterprises is the largest part of the national economy and is community participation in various sectors of economic activity. This study analyzes how financial knowledge and internal locus of control affect personal financial management behavior. The form of research used is quantitative with an associative approach. The number of samples in this study was determined using the Lemeshow formula, with 96 respondents as samples. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analyses, and hypothesis testing. The research results show that financial knowledge and internal locus of control significantly affect both partially and simultaneously personal financial management behavior in Jalan STM Medan City MSME players. The coefficient of determination test shows a close relationship between variables with an R-value of 0.700. The adjusted R square value also shows that the financial knowledge and internal locus of control variables contribute 48% to the personal financial management behavior variable. In comparison, other variables outside this research model influence the remaining 52%.
Pengaruh Product Quality Dan Brand Love Terhadap Repurchase Intention Pada Brand Apple Giovandhi, Leonardo; Adlina, Hafiza
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564416

Abstract

Along with the times, the higher the technology used. Smartphones and laptops are becoming increasingly common for people today. Apple is one of the multinational companies that developed these technologies. Apple products have been widely used in Indonesia because of the good quality of its products with a good brand name. Apple always maintains the quality of the products it releases, but several factors make Apple unable to maintain its sales level. This study aims to analyze the effect of product quality and brand love on the repurchase intention of the Apple brand in Medan City. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out through probability sampling techniques and used 100 respondents as samples. The analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analyses, partial tests, simultaneous tests, and coefficient of determination tests. The results of this study indicate that the variables of product quality and brand love have a positive and significant effect both partially and simultaneously on repurchase intention, and have an effect of 86.8%, while the remaining 13.2% is influenced by other factors outside this research model.
Pengaruh Stres Kerja, Perilaku Cyberloafing dan Pengawasan Terhadap Kinerja Karyawan (Studi Pada Karyawan Auto 2000 Medan Marelan) Kirana, Tegar; Adlina, Hafiza; Marpaung, Nicholas; Marakali Siregar, Onan
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8313

Abstract

Kemajuan perusahaan AUTO 2000 tersebut juga tidak akan lepas dari keberadaan serta pengaruh sumber daya manusia (SDM) yang ada di dalamnya. Untuk mewujudkan SDM yang unggul maka diperlukan kinerja karyawan sebagai tolak ukurnya. Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja, perilaku cyberloafing, dan pengawasan terhadap kinerja karyawan pada Auto 2000 Medan Marelan. pengaruh stres kerja, perilaku cyberloafing, dan pengawasan tersebut akan dianalisis secara parsial dan simultan. Penelitian ini menggunakan metode kuantitatif dengan 50 karyawan sebagai sampel penelitian, dengan teknik pengambilan sampel yaitu sampel jenuh. Pengumpulan data dilakukan melalui kuesioner dengan menggunakan skala likert yang disebarkan kepada responden secara langsung di Auto 2000 Medan Marelan, sedangkan data sekunder diperoleh dari studi kepustakaan. Metode analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis liner berganda, dan uji hipotesis dengan bantuan SPSS. Hasil dari penelitian menunjukan bahwa variabel stres kerja berpengaruh terhadap kinerja karyawan, diperoleh nilai t hitung sebesar 2,846 2,01290 dengan signifikansi 0.007 0,025. Cyberloafing secara parsial tidak berpengaruh terhadap kinerja karyawan, diperoleh t hitung sebesar 0,503 2,01290 dengan signifikansi 0.617 0,025. Pengawasan diperoleh t hitung sebesar 2,590 2,01290 dengan signifikansi 0.013 0,025. Variabel stres kerja, cyberloafing, dan pengawasan secara simultan dan signifikan berpengaruh terhadap kinerja karyawan, diperoleh f hitung 4.403 2,81 dan signifikansi dari f hitung sebesar 0,008 0,05 dan koefisien determinasi sebesar 17,2% sedangkan sisanya 82,8% dipengaruhi oleh variabel lain yang tidak termasuk dalam variabel penelitian.
PENGARUH STORE ATMOSPHERE, DISPLAY PRODUK DAN KERAGAMAN PRODUK TERHADAP IMPULSE BUYING PADA KKV DELIPARK MALL MEDAN Widya Puspita; Hafiza Adlina; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i6.11404

Abstract

Impulse buying occurs when consumers suddenly feel tempted to buy goods without prior planning. This decision is often triggered by a deep attraction to the brand or product on display, as well as stimulus coming from the atmosphere of the shopping place. In an increasingly competitive retail industry, KKV, as a retailer, must be able to compete with existing competitors by utilizing impulse buying strategies. This study aims to determine the effect of store atmosphere, product display, and product diversity on impulse buying. Analysis will be conducted both partially and simultaneously to identify how each of these variables affects impulse buying among consumers of KKV Delipark Mall Medan. This research uses a quantitative approach with an associative method, involving a population of KKV Delipark Mall Medan consumers and a sample of 96 respondents selected through purposive sampling technique. Primary data was collected through direct questionnaires, while secondary data was obtained from literature studies. The analysis method includes validity, reliability, classical assumptions, multiple linear regression, partial test, simultaneous test, and determination test which are processed using SPSS software.The results of this study indicate that the store atmosphere (X1) has a positive and significant effect on impulse buying. Furthermore, the product display (X2) has a positive and significant effect on impulse buying. And the product diversity (X3) has a positive and significant effect on impulse buying. The coefficient of determination test shows that there is a close relationship between store atmosphere, product display and product diversity with an R value of 0.496 Based on the Adjusted R Square value, it is known that the three variables contribute 22.1% to impulse buying, while 77.9% is influenced by other factors not included in this research model. Impulse buying terjadi ketika konsumen merasa ingin membeli barang tanpa perencanaan sebelumnya. Keputusan ini sering dipicu oleh ketertarikan mendalam terhadap merek atau produk yang ditampilkan, serta stimulus yang berasal dari suasana tempat berbelanja. Dalam industri ritel yang semakin kompetitif, KKV sebagai peritel harus mampu bersaing dengan pesaing yang sudah lama ada dengan memanfaatkan strategi impulse buying. Penelitian ini bertujuan untuk mengetahui pengaruh dari store atmosphere, display produk, dan keragaman produk terhadap impulse buying. Analisis akan dilakukan baik secara parsial maupun simultan untuk mengidentifikasi bagaimana masing-masing variabel ini mempengaruhi impulse buying di kalangan konsumen KKV Delipark Mall Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, melibatkan populasi konsumen KKV Delipark Mall Medan dan sampel sebanyak 96 responden yang dipilih melalui teknik purposive sampling. Data primer dikumpulkan melalui kuesioner langsung, sementara data sekunder diperoleh dari studi kepustakaan. Metode analisis meliputi uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji parsial, uji simultan, dan uji determinasi yang diproses menggunakan Software SPSS. Hasil penelitian ini menunjukkan bahwa variabel store atmosphere (X1) berpengaruh positif dan signifikan terhadap impulse buying. Selanjutnya untuk variabel display produk (X2) berpengaruh positif dan signifikan terhadap impulse buying. Serta variabel keragaman produk (X3) berpengaruh positif dan signifikan terhadap impulse buying. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang erat antara store atmosphere, display produk dan keragaman produk dengan nilai R sebesar 0,496 Berdasarkan nilai Adjusted R Square, diketahui bahwa ketiga variabel tersebut berkontribusi sebesar 22,1% terhadap impulse buying, sedangkan 77,9% dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam model penelitian ini.
PENGARUH HARGA, PERSEPSI KEMUDAHAN PENGGUNAAN, E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI TIKTOK SHOP DI KOTA MEDAN Selli Selfia; Hafiza Adlina
Jurnal Price : Ekonomi dan Akuntasi Vol. 1 No. 02 (2023): Jurnal Price : ekonomi dan Akuntasi, Edisi Mei 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v1i02.1697

Abstract

Tiktok Shop yang merupakan fitur baru dari Tiktok, memiliki penjualan yang sangat besar, kepopuleran Tiktok pada saat ini sudah menyebar di berbagai negara di dunia.penelitian ini bertujuan untuk menganalisis pengaruh harga, persepsi kemudahan penggunaan, dan e-wom terhadap keputusan pembelian pada aplikasi Tiktok Shop. metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Hasil penelitian ini menunjukan bahwa harga dan Persepsi Kemudahan Penggunaan berpengaruh secara signifikan terhadap Keputusan Pembelian. Sementara itu E-WOM tidak berpengaruh secara signifikan terhadap Keputusan Pembelian. Namun harga, Persepsi Kemudahan Penggunaan, dan E-WOM berpengaruh secara bersama-sama (simultan) terhadap Keputusan Pembelian.
Pengaruh Job Crafting dan Tuntutan Kerja Terhadap Kepuasan Kerja Karyawan Hasibuan, Muhammad Rizky; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Developments in the business world make companies must have quality human resources (HR) in the face of change and competition. The importance of employee job satisfaction can affect the quality of performance it produces for the company in the face of change and competition which are work demands for employees. Facing work demands, employees can practice job crafting by taking the initiative to adapt their tasks to their expertise in facing work demands and obtaining job satisfaction for their work achievements. This study aims to determine the effect of job crafting and job demands on employee job satisfaction at PT Infiniti International Logistic Medan. This research uses quantitative methods with 48 employees as research samples. Primary data collection is done through questionnaires distributed to respondents directly, while secondary data is obtained from literature studies. The results of the study found that job crafting and work demands have a significant effect on job satisfaction of employees of PT Infiniti International Logistic Medan by 29.3%. This means that job crafting and employee work demands have motivated employees to develop their abilities to obtain job satisfaction.
Analysis of Foreign Investment in Indonesia: A Case Study of Blackpink Brand Ambassador and Oreo Brand Image Sari, Salwa Nurmala; Amelia, Farah; Sihombing, Jeciska; Natasia, Rachel; Hutasoit, Rifka; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.616

Abstract

Foreign direct investment has become a significant phenomenon in the global economic context, including in Indonesia. This study aims to analyze the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image in Indonesia. In this case study, we adopt a literature review approach to investigate concepts related to foreign direct investment, brand ambassadors, and brand image. In this research, we also observe the factors influencing the success of foreign direct investment and the effectiveness of brand ambassadors. Our analysis reveals that factors such as appropriate marketing strategies, alignment between the brand and the ambassador, and positive interaction between the brand and consumers play pivotal roles in achieving successful outcomes. By gaining deeper insights into the influence of foreign direct investment on BLACKPINK's brand ambassador and Oreo's brand image, this study can provide valuable insights for companies and other stakeholders in understanding the increasingly global dynamics of the Indonesian market. Furthermore, this research can serve as a foundation for developing more effective marketing strategies in the context of foreign direct investment and the utilization of brand ambassadors in the future.
The Role of Ethics in International Business Sari, Bintang Permata; Zain, M. Riwanda Firdaus; M. Ihsan; Hudzaifa, Rio; Adlina, Hafiza
International Journal of Cultural and Social Science Vol. 4 No. 2 (2023): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i2.617

Abstract

International business occurs one of them because of the inability of a country in meeting all the needs of its country, therefore came the idea of establishing cooperation between one country and another country. this research aims to find out the role of ethics and social responsibility in international business. this research uses a qualitative approach that describes and outlines the role of ethics and social responsibility in international business. the data collection technique used in this research is a literature study, where the study is conducted by collecting data related to research derived from books, scientific journals and other publications that deserve to be a source of research. the results of this study show that ethics and social business responsibility have the same role that aims to improve the company's image and develop the company. a business will not be able to develop without the role of consumers, because the main purpose of the company besides benefiting is to be able to attract consumer interest and gain the trust of consumers and business partners.
Pengaruh Environmental Awareness Dan Green Product Promotion Terhadap Purchase Decision Hutama, Elbert; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Ketika perusahaan mempertimbangkan tingkat Environmental Awareness dan Green Product Promotion dalam strategi pemasaran mereka, hal ini dapat secara positif memengaruhi keputusan pembelian konsumen yang peduli akan lingkungan, meningkatkan kemungkinan mereka untuk memilih produk atau jasa dari perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui Environmental Awareness dan Green Product Promotion terhadap Purchase Decision. Pengaruh Environmental Awareness dan Green Product Promotion akan dianalisis secara parsial dan simultan terhadap Purchase Decision pada konsumen The Body Shop di kota Medan. Bentuk penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah konsumen The Body Shop di kota Medan berjumlah 100 orang dengan teknik pengambilan sampel menggunakan sampling jenuh. Data primer diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Metode analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji parsial, uji simultan, dan uji determinasi serta diolah melalui Software SPSS. Hasil penelitian ini menunjukkan bahwa Environmental Awareness berpengaruh secara signifikan terhadap Purchase Decision, nilai t-hitung adalah 3,280>1,984, dengan tingkat signifikansi 0,001< 0,05, serta koefisien regresi sebesar 0,473. Green Product Promotion berpengaruh positif secara signifikan terhadap Purchase Decision nilai t-hitung adalah 8.488>1,984, dengan tingkat signifikansi 0,000<0,05, serta koefisien regresi sebesar 1.824. Pada pengujian simultan variabel Environmental Awareness dan Green Product Promotion berpengaruh secara simultan dengan tingkat pengaruh sebesar 84,6%, sedangkan 15,4% sisanya dipengaruhi oleh faktor faktor di luar model penelitian ini.
Co-Authors Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Farhan, Muhammad Rafdy Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ihsan Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus