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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting Jurnal Ekonomi, Sosial, dan Pendidikan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Sosial Humaniora dan Pendidikan
Hafiza Adlina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Online Customer Review Dan Tagline “Gratis Ongkir” Terhadap Keputusan Pembelian Stiffanny, Nichollin; Adlina, Hafiza
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 5.B (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this digital era, the development of internet technology has greatly influenced people's lifestyles, especially in shopping which nowadays can easily be done online. Shopee is an e-commerce company that continues to grow and compete to maintain its position in the hearts of the public. Therefore, Shopee needs the right strategy to attract consumer interest and loyalty. This research aims to analyze the influence of online customer reviews and the tagline "Gratis Ongkir" on purchase decision among Generation Z Shopee users in Medan City. The influence between online customer reviews and the tagline "Gratis Ongkir" will be analyzed partially and simultaneously. This research uses quantitative methods with an associative approach. The population in this study are Generation Z Shopee users in Medan City with a sample of 96 respondents. Sampling was carried out using non-probability sampling and by using purposive sampling technique. The data collection method in this research is using primary data obtained by distributing questionnaires and secondary data obtained through literature study. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. The results of this research show that the online customer review (X1) and tagline (X2) variables have a significant partial and simultaneous effect on purchase decision (Y). The correlation coefficient (R) value shows that there is a close relationship between online customer reviews (X1) and taglines (X2) on purchase decision (Y), namely 0.741. The Adjusted R Square value obtained is 0.550, which means that the online customer review (X1) and tagline (X2) variables contribute to purchase decision (Y) by 55%, while the remaining 45% is the contribution from other variables or factors not included in this research.
The Influence of Cyberloafing and Employee Empowerment on Job Satisfaction (A Study on PT Inti Indosawit Subur) Edbert, Jeffry; Adlina, Hafiza
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 4.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Integrating technology in digital era into daily life, poses challenges for companies in regulating employee activities during working hours. This study examines the impact of cyberloafing and employee empowerment on job satisfaction among PT Inti Indosawit Subur employees. Conducting a quantitative, associative research approach, data were collected from 76 employees through simple random sampling. Primary data were gathered via direct questionnaire distribution, and secondary data were sourced from literature reviews. Data analysis included instrument testing, classic assumption testing, multiple linear regression analysis, and hypothesis testing. Results indicate that cyberloafing (X1) has a positive but insignificant effect on job satisfaction (t-value = 0.195 < 1.993, sig = 0.846 > 0.05, regression coefficient = 0.025). Conversely, employee empowerment (X2) significantly enhances job satisfaction (t-value = 5.630 > 1.993, sig = 0.000 < 0.05, regression coefficient = 0.676). Combined, cyberloafing and employee empowerment explain 33.7% of job satisfaction, with the remaining 66.3% influenced by external factors not covered in this study.
TRUST AND BEHAVIORAL INTENTION AS PREDICTORS OF FINANCIAL TECHNOLOGY ADOPTION Siagian, Muhammad Fathur Ramadhan; Adlina, Hafiza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.938

Abstract

Advances in digital technology have changed people's transaction patterns, including the use of digital payment systems in Medan City. QRIS Dana as one of the leading digital wallets offers practical and efficient transaction convenience. The trust factor and user intention are important aspects that influence the actual use of this service. This phenomenon shows that users are increasingly influenced by trust and behavioural intention factors in their decision to use QRIS Dana. This research seeks to investigate the impact of trust and behavioural intention on the real-world usage of QRIS Dana in Medan City. The research methodology employed is quantitative, using an associative approach. The study population consists of individuals in Medan City who have utilised QRIS Dana, with a sample size of 100 participants chosen through purposive sampling. Primary data collection involved distributing surveys, while secondary data was gathered through literature review. The examination techniques employed consist of validation testing, consistency testing, traditional assumption testing, multiple linear regression, partial testing, simultaneous testing, and determination testing. The findings indicated that confidence (X1) and intention (X2) towards behaviour have a partial and simultaneous impact on the genuine adoption (Y) of QRIS Dana. In accordance with the determination test coefficient, the correlation between trust (X1) and intention (X2) towards behaviour on actual adoption (Y) has an R value of 0.861. As per the adjusted R square value, it is evident that trust and intention contribute 73.5% towards genuine adoption, while the remaining 26.5% is influenced by other unspecified variables.
Pengaruh Country Of Origin dan Label Halal Terhadap Minat Beli Ulang Konsumen Muslim pada Produk Mi Instan Impor Merek Samyang di Kota Medan Ramanda, Bima; Dirbawanto, Nana Dyki; Siregar, Onan Marakali; Adlina, Hafiza
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 3 No. 1 (2025): Juni
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v3i1.407

Abstract

The dominance of local products has intensified competition in Indonesia’s instant noodle industry, pushing imported brands such as Samyang to innovate in order to attract consumers, including Muslim customers. This study aims to analyze the influence of country of origin and halal label on Muslim consumers’ repurchase intention of imported Samyang instant noodles.The research employed a quantitative method with an associative approach. A total of 96 respondents were selected using purposive sampling. Data were collected through questionnaires and literature studies.The results indicate that both country of origin and halal label significantly influence repurchase intention, both partially and simultaneously. The coefficient of determination shows a moderate strong relationship with R = 0.653. Meanwhile, the adjusted R square value of 39.1% indicates that the two variables contribute to repurchase intention, while the remaining 60.9% is influenced by other factors beyond the scope of this study.
Shaping Children’s Self-Concept Through Storytelling: An Analysis of Interpersonal Communication Interactions at Bunga Tanjong Kindergarten, Tanjung Morawa Subdistrict, Deli Serdang Regency Novliady, Ferry; Emilia Ramadhani; Safrin; Adlina, Hafiza
Komunika Vol. 21 No. 02 (2025): Mass Communication, Public Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i02.19028

Abstract

This article aims to explain how storytelling can shape the self-concept of early childhood through interpersonal interactions between teachers and students as well as between parents and children. This study is part of a community service activity conducted at TK Bunga Tanjong, Tanjung Morawa District, Deli Serdang Regency. The analysis uses the Interpersonal Communication Theory (Devito, 2019) to explore the communication dynamics that occur during storytelling activities. The results show that storytelling serves as an effective medium to enhance children's self-confidence, foster two-way communication, and build emotional bonds between teachers and students, and between parents and children. This activity not only improves children's language skills but also gradually strengthens their self-image, self-esteem, and ideal-self.
Pengaruh Instagram Ads dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Konsumen Produk Kahf di Kota Medan (Studi Pada Mahasiswa di Universitas Kota Medan): Penelitian Luthfy Aulia Lubis; Hafiza Adlina; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2988

Abstract

Pertumbuhan industri perawatan diri pria di Indonesia meningkat seiring kesadaran generasi muda terhadap penampilan dan kesehatan kulit. Kahf sebagai brand lokal memanfaatkan peluang ini melalui strategi pemasaran digital berupa instagram ads dan celebrity endorser. Penelitian ini bertujuan menganalisis pengaruh keduanya terhadap keputusan pembelian mahasiswa di Kota Medan dengan metode kuantitatif pendekatan asosiatif. Sampel sebanyak 100 responden ditentukan melalui purposive sampling, data dikumpulkan dengan kuesioner, dan dianalisis menggunakan regresi linear berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa instagram ads dan celebrity endorser berpengaruh signifikan, baik parsial maupun simultan, terhadap keputusan pembelian dengan nilai Adjusted R Square 0,598 yang berarti variabel independen menjelaskan 59,8% variasi keputusan pembelian, sementara sisanya dipengaruhi faktor lain. Temuan ini menegaskan bahwa strategi digital marketing berbasis instagram ads dan celebrity endorser efektif dalam memengaruhi keputusan pembelian konsumen muda
Effect Of Brand Image And Product Quality On Purchase Decision Of Scarlett Whitening In Medan City Sinaga, Mega Astria; Hafiza Adlina
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 01 (2023): Journal Arbitrase : Economy, Management and Accounting, January 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i01.46

Abstract

Scarlett Whitening is a new brand but is quickly becoming famous and selling well among the public amidst the intense competition in the Indonesian cosmetics industry which has given rise to many new cosmetic brands in recent years. This research aims to find out how brand image and product quality influence Scarlett Whitening product decisions in the city of Medan, both partially and simultaneously. The type of research used in this research is quantitative research with an associative approach. The sampling technique was purposive sampling, totaling 100 respondents. The data analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, T test, F test and coefficient of determination test. The research results show that brand image and product quality have a positive and significant effect on purchasing decisions for Scarlett Whitening products partially and simultaneously. The correlation coefficient value is 0.870, which indicates that there is a fairly strong correlation between the brand image variables and product quality on purchasing decisions. The R Square value of the purchasing decision variable of 75.7% can be explained by the brand image and product quality variables, while the remaining 24.3% is influenced by other variables not included in the research.
Analisis Efektivitas Pemasaran Online dan Offline pada Penjualan Mobil Bekas di Showroom Yuna Mobil Rantau Prapat Rahmatika Pertiwi Matondang; Hafiza Adlina; Onan Marakali Siregar
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4171

Abstract

This study aims to analyze the effectiveness of online and offline marketing strategies in increasing used car sales at Yuna Mobil Showroom Rantau Prapat. The research background is based on the rapid development of information technology and digitalization, which encourage businesses to combine conventional and digital marketing strategies to reach a wider range of consumers. This research employed a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and triangulation. The results indicate that online marketing plays a significant role in building brand awareness, expanding market reach, and providing fast and efficient access to information through social media, marketplaces, and instant messaging applications. However, this strategy has not been fully effective in converting consumer interest into actual purchase decisions, as customers still require direct product experience. Conversely, offline marketing is proven to be more effective at the decision-making stage due to direct interaction, test drives, and higher consumer trust in the actual condition of used cars. Therefore, the effectiveness of marketing will be optimized if online and offline strategies are implemented in an integrated and complementary manner. This study provides practical contributions for automotive business players in designing marketing strategies aligned with local consumer characteristics, as well as academic contributions to the development of marketing management studies in the digital era.
Pengaruh Price, Product Diversity, dan Product Quality terhadap Repurchase Intention Customer pada Minimarket Indomaret Fresh di Kota Medan Kevin Samuel Benammi Brahmana; Hafiza Adlina; Onan Marakali Siregar
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4172

Abstract

The modern retail industry in Indonesia is increasingly competitive, especially in the minimarket sector, which requires every business actor to continuously improve the quality of services and products to maintain consumer loyalty. Indomaret, as one of the main players, has introduced the Indomaret Fresh concept that offers a wider variety of products and a more modern shopping experience. However, despite various innovations, there are still complaints from consumers regarding prices, product diversity, and product quality available. This study aims to analyze the influence of price, product diversity, and product quality on consumer repurchase intentions at Indomaret Fresh in Medan City. The study used a quantitative approach with data collection through questionnaires distributed to 100 respondents, and data analysis was conducted using SPSS to test the partial and simultaneous effects of these variables. The results showed that price and product diversity had a negative and insignificant effect on repurchase intentions, while product quality had a positive and significant effect. Simultaneously, these three variables together had a significant effect on repurchase intentions. These findings emphasize that product quality is a major factor in building consumer loyalty, while aspects of price and product variety need to be adjusted to consumer preferences and expectations for a more effective Indomaret Fresh marketing strategy.
The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra) Giovandhi, Leonardo; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 02 (2023): Journal of Economics and Business (JECOMBI) : January 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i02.46

Abstract

The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .
Co-Authors Abdul Aziz Nasution Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutabarat, Eka Risliza Br Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ayman Ashari Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Rizky Syahputra Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus