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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting Jurnal Ekonomi, Sosial, dan Pendidikan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Sosial Humaniora dan Pendidikan
Hafiza Adlina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Effect Of E-Service Quality And Perceived Value On Customer Satisfation On The Use Of The Halodoc Application In Medan City Aini, Khofifah; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i03.52

Abstract

The purpose of this study was to determine the effect of e-service quality and perceived value on customer satisfaction on the use of the Halodoc application in the city of Medan. This research is a quantitative study with an associative approach and uses data collection methods using questionnaire survey instruments and non-probability sampling techniques. The sample of this research is 100 respondents who have used the Halodoc application service at least twice and are domiciled in the city of Medan. This study processes data and research results using SPSS software version 26. Based on the results of research that has been carried out, it shows that e service quality significantly effect on customer satisfaction with t value of 2.927 > t table 1.984, perceived value significantly effect on customer satisfaction with t value 8,489 > t table 1,984, e service quality and perceived value significantly effect on customer satisfaction simultaneously with f value of 73.290 > f table 3.09.
Pengaruh Perceived Ease of Use, Perceived Usefulness Terhadap Keputusan Penggunaan OVO Pada Generasi Z di Kota Medan : Penelitian Septiani Rafella Sinaga; Hafiza Adlina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3056

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan OVO pada generasi Z di Kota Medan. Bentuk penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik purposive sampling dan menggunakan 97 responden sebagai sampel. Hasil penelitian menunjukkan bahwa variabel Perceived Ease of Use (X₁) dan Perceived Usefulness (X₂) berpengaruh positif dan signifikan terhadap keputusan penggunaan (Y) secara parsial maupun simultan. Hasil analisis regresi linear berganda menunjukkan adjusted R2 sebesar 0,573, yang berarti sebesar 57% variasi dalam keputusan penggunaan dapat dijelaskan oleh kedua variabel bebas tersebut. Temuan ini mengonfirmasi bahwa keputusan penggunaan generasi Z di Kota Medan terhadap OVO sangat dipengaruhi oleh persepsi terhadap kemudahan dan manfaat dari aplikasi tersebut.
Training and Assistance in Processing Agricultural Products for the Humbahas Community Tetty Yuliaty; M. Syafii; Hamdi; Adlina, Hafiza
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.8841

Abstract

The agricultural potential in Humbang Hasundutan (Humbahas) Regency has not fully become a business that can improve the welfare of its people. Considering the pattern of farming management carried out by the community to increase their income in Humbang Hasundutan (Humbahas) Regency, in general it is still a subsystem by utilizing labor in the family with limited capital with management patterns in accordance with local wisdom. Therefore, it is necessary to provide training and assistance in the processing of agricultural products for the Humbahas community in order to be a solution to the problems that exist in the Humbahas community in optimizing natural resources and human resources to the maximum. By using survey methods, initial socialization, to training and mentoring, it is hoped that the goals of this service can be achieved. It can be seen from the success indicators, namely, partners are able to process agricultural products and are able to be creative in creating new processed products from agricultural products. The results of this service show that the maximum processing of agricultural products in the future will make the community's GRDP increase and maintain the community's economy, especially farmers in Humbang Hasundutan (HUMBAHAS).
ANALISIS PENGARUH IMPLEMENTASI ARTIFICIAL INTELLIGENCE (AI) TERHADAP EFESIENSI OPERASIONAL, KINERJA SDM, DAN KEUNGGULAN BERSAING PADA TELKOMSEL SMART OFFICE JAKARTA Sinar, T. Bahtazar Muhammad; Adlina, Hafiza; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.55

Abstract

Perkembangan teknologi mendorong perusahaan untuk berinovasi demi bersaing. Penggunaan Artificial intelligence (AI) semakin fokus karena efisiensi operasional dan kinerja SDM. Telkomsel Smart Office Jakarta mengalami tantangan sebelum mengadopsi AI pada tahun 2020, seperti chatbot. Meskipun awalnya meningkatkan kinerja, tantangan konsistensi muncul. Namun, pada 2023, terjadi peningkatan kinerja yang signifikan, menunjukkan kontribusi positif AI. Meskipun populer, penilaian kinerja SDM masih bersifat subjektif. Penelitian ini bertujuan untuk mengetahui pengaruh artificial intelligence (AI) terhadap efesiensi operasional, kinerja SDM, dan keunggulan bersaing pada Telkomsel Smart Office Jakarta. Penelitian tersebut akan dianalisis secara parsial dan secara simultan terhadap ketiga variabel terikat tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik sampling dengan metode sampling jenuh, serta menggunakan 33 responden sebagai sampel. Data primer yang digunakan diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Hasil Penelitian menunjukkan bahwa artificial intelligence berpengaruh positif terhadap efisiensi operasional diperoleh nilai thitung sebesar 9.025 > 2,045 dengan tingkat signifikansi 0,000 < 0,05. Artificial intelligence berpengaruh positif terhadap kinerja SDM diperoleh nilai thitung sebesar 25.865 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 1,462. Artificial intelligence berpengaruh positif terhadap keunggulan bersaing diperoleh nilai thitung sebesar 8.839 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 0,519.
The Influence of Viral Marketing at Tiktok and Ticket Prices on Tourists’ Decision to Visit Maimun Palace in Medan City Fauzia, Dila Latul; Adlina, Hafiza
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.8132

Abstract

Wider dissemination of information and setting relatively affordable ticket prices through the TikTok application will be able to increase tourists' visiting decisions. This examination means to quantify the impact of viral marketing on TikTok and ticket costs on travelers' choices to visit Maimun Palace In the city oF Medan. This exploration utilizes quantitatIve techniques with an affiliated methodology. . This research uses various tests using SPSS software to obtain research results, namely validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing (t test, f test, and R2 test). Based on the results of SPSs data processing, the results/findings of viral marketing and the price of entrance tickets have a positive and significant influence partially and simultaneously on variable Y, namely the decision of tourists to visit Maimun Palace, Medan City.
Pengaruh Brand Image, Product Quality dan Price terhadap Loyalitas Konsumen pada Sepatu Olahraga : (Studi pada Atlet Basket di Kota Medan) Muhammad Ayman Ashari; Hafiza Adlina; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 4 (2025): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v3i4.5631

Abstract

This study aims to analyze the influence of brand image, product quality, and price on consumer loyalty toward sports shoes among basketball athletes in Medan City. The research employed a quantitative approach with an associative design by distributing questionnaires to 78 respondents. The results indicate that brand image has no significant effect on consumer loyalty, while product quality and price show a positive influence. Simultaneously, the three variables contribute to the formation of consumer loyalty, particularly through usage satisfaction, repurchase intention, and recommendations to others. These findings highlight the importance of product quality and competitive pricing as the main factors in building consumer loyalty in the sports shoe market. This research provides insights for athletic shoe manufacturers to focus more on improving product quality and competitive pricing to maintain and expand market share among athletes. It also shows that while brand image can influence consumer perceptions, quality and price are more dominant in building long-term relationships with consumers in the athletic shoe industry.
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian The Originote Medan Hutabarat, Eka Risliza Br; Adlina, Hafiza; Siregar, Onan Marakali
Bageur: Jurnal Ekonomi, Sosial, dan Pendidikan Vol. 2 No. 1 (2026): April
Publisher : PT Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/bageur.v2i1.469

Abstract

Consumer purchasing decisions for skincare products are increasingly influenced by product quality and brand image, especially amidst the intense competition in the local cosmetics industry, such as The Originote in Medan. Reliable product quality and a positive brand image can increase consumer confidence in making purchases. This study aims to analyze the influence of product quality and brand image on purchasing decisions for The Originote products in Medan. This study uses a quantitative approach with an associative method and a non-probability sampling technique in the form of quota sampling with a total of 100 respondents. Primary data were obtained from questionnaires, while secondary data were obtained from literature studies. Analysis techniques include research instrument testing, classical assumption testing, multiple linear regression, and t-tests and F-tests. The results of the study indicate that partially, product quality has a positive and significant effect on purchasing decisions. Brand image is also proven to have a positive and significant effect on purchasing decisions. In addition, simultaneously, product quality and brand image have a significant effect on purchasing decisions for The Originote products in Medan. The Adjusted R Square value of 92.8% indicates that product quality and brand image variables contribute 92.8% to purchasing decisions, while the remaining 7.2% is influenced by factors outside this study.
Analisis Fanatisme dan Loyalitas Suporter pada Keputusan Pembelian Merchandise Klub PSMS Medan Rizky Syahputra; Hafiza Adlina; Onan Marakali Siregar
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 3 (2026): Mei: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v4i3.1659

Abstract

This study analyzes the role of supporter fanaticism and loyalty in influencing the purchase decisions of official PSMS Medan merchandise. A qualitative descriptive method was employed through in-depth interviews, observation, and documentation, supported by secondary data from literature studies. The results show that fanaticism is reflected in emotional attachment, active involvement, long-term support, and social environmental influences. Supporter loyalty appears in consistent attendance at matches, following games, discussing the club, and repeated purchases of official merchandise. Purchase decisions are influenced by product type, design/form, and quantity, while also considering financial capability. Overall, fanaticism shapes emotional bonding, whereas loyalty drives repeated purchasing behavior; both contribute significantly to merchandise purchasing. These findings highlight the importance of design innovation, product quality improvement, and marketing strategies based on emotional and historical attachment to the club. Keywords: Consumer Behavior; Fanaticism; Merchandise; Purchase Decision; Supporter Loyalty.
Pengaruh Variasi Produk dan Store Atmosphere terhadap Kunjungan Kembali Konsumen Kilat Kuphi Jalan Garuda Kota Medan Abdul Aziz Nasution; Hafiza Adlina; Onan Marakali Siregar
Jurnal Manajemen Kreatif dan Inovasi Vol. 3 No. 4 (2025): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v3i4.5634

Abstract

This study aims to analyze the effect of product variation and store atmosphere on customer revisit intention at Kilat Kuphi, Jalan Garuda, Medan. A quantitative associative approach was applied by distributing questionnaires to 100 respondents, and the data were analyzed using inferential statistics with SPSS. The results show that both product variation and store atmosphere have a positive and significant influence, either partially or simultaneously, on revisit intention. Product tangibility and interior display emerged as dominant indicators in shaping positive customer experiences. These findings highlight that continuous innovation in product offerings and store atmosphere management is crucial for enhancing customer loyalty and ensuring business sustainability. Furthermore, the study emphasizes the importance of maintaining consistency in both product offerings and store ambiance to ensure that customers return. By focusing on these two key areas, businesses can foster long-term relationships with customers, increase brand loyalty, and ultimately enhance profitability. The implications of this study suggest that retailers, particularly in the competitive market of Medan, should prioritize not only product diversity but also the creation of a pleasant and immersive store environment to drive customer retention.
Co-Authors Abdul Aziz Nasution Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutabarat, Eka Risliza Br Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ayman Ashari Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Rizky Syahputra Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus