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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Jejak digital: Jurnal Ilmiah Multidisiplin Journal Arbitrase : Economy, Management and Accounting
Hafiza Adlina
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Analisis Efektivitas Pemasaran Online dan Offline pada Penjualan Mobil Bekas di Showroom Yuna Mobil Rantau Prapat Rahmatika Pertiwi Matondang; Hafiza Adlina; Onan Marakali Siregar
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4171

Abstract

This study aims to analyze the effectiveness of online and offline marketing strategies in increasing used car sales at Yuna Mobil Showroom Rantau Prapat. The research background is based on the rapid development of information technology and digitalization, which encourage businesses to combine conventional and digital marketing strategies to reach a wider range of consumers. This research employed a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and triangulation. The results indicate that online marketing plays a significant role in building brand awareness, expanding market reach, and providing fast and efficient access to information through social media, marketplaces, and instant messaging applications. However, this strategy has not been fully effective in converting consumer interest into actual purchase decisions, as customers still require direct product experience. Conversely, offline marketing is proven to be more effective at the decision-making stage due to direct interaction, test drives, and higher consumer trust in the actual condition of used cars. Therefore, the effectiveness of marketing will be optimized if online and offline strategies are implemented in an integrated and complementary manner. This study provides practical contributions for automotive business players in designing marketing strategies aligned with local consumer characteristics, as well as academic contributions to the development of marketing management studies in the digital era.
Pengaruh Price, Product Diversity, dan Product Quality terhadap Repurchase Intention Customer pada Minimarket Indomaret Fresh di Kota Medan Kevin Samuel Benammi Brahmana; Hafiza Adlina; Onan Marakali Siregar
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4172

Abstract

The modern retail industry in Indonesia is increasingly competitive, especially in the minimarket sector, which requires every business actor to continuously improve the quality of services and products to maintain consumer loyalty. Indomaret, as one of the main players, has introduced the Indomaret Fresh concept that offers a wider variety of products and a more modern shopping experience. However, despite various innovations, there are still complaints from consumers regarding prices, product diversity, and product quality available. This study aims to analyze the influence of price, product diversity, and product quality on consumer repurchase intentions at Indomaret Fresh in Medan City. The study used a quantitative approach with data collection through questionnaires distributed to 100 respondents, and data analysis was conducted using SPSS to test the partial and simultaneous effects of these variables. The results showed that price and product diversity had a negative and insignificant effect on repurchase intentions, while product quality had a positive and significant effect. Simultaneously, these three variables together had a significant effect on repurchase intentions. These findings emphasize that product quality is a major factor in building consumer loyalty, while aspects of price and product variety need to be adjusted to consumer preferences and expectations for a more effective Indomaret Fresh marketing strategy.
The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra) Giovandhi, Leonardo; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 02 (2023): Journal of Economics and Business (JECOMBI) : January 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i02.46

Abstract

The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .
The Effect Of E-Service Quality And Perceived Value On Customer Satisfation On The Use Of The Halodoc Application In Medan City Aini, Khofifah; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i03.52

Abstract

The purpose of this study was to determine the effect of e-service quality and perceived value on customer satisfaction on the use of the Halodoc application in the city of Medan. This research is a quantitative study with an associative approach and uses data collection methods using questionnaire survey instruments and non-probability sampling techniques. The sample of this research is 100 respondents who have used the Halodoc application service at least twice and are domiciled in the city of Medan. This study processes data and research results using SPSS software version 26. Based on the results of research that has been carried out, it shows that e service quality significantly effect on customer satisfaction with t value of 2.927 > t table 1.984, perceived value significantly effect on customer satisfaction with t value 8,489 > t table 1,984, e service quality and perceived value significantly effect on customer satisfaction simultaneously with f value of 73.290 > f table 3.09.
Pengaruh Perceived Ease of Use, Perceived Usefulness Terhadap Keputusan Penggunaan OVO Pada Generasi Z di Kota Medan : Penelitian Septiani Rafella Sinaga; Hafiza Adlina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3056

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan OVO pada generasi Z di Kota Medan. Bentuk penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik purposive sampling dan menggunakan 97 responden sebagai sampel. Hasil penelitian menunjukkan bahwa variabel Perceived Ease of Use (X₁) dan Perceived Usefulness (X₂) berpengaruh positif dan signifikan terhadap keputusan penggunaan (Y) secara parsial maupun simultan. Hasil analisis regresi linear berganda menunjukkan adjusted R2 sebesar 0,573, yang berarti sebesar 57% variasi dalam keputusan penggunaan dapat dijelaskan oleh kedua variabel bebas tersebut. Temuan ini mengonfirmasi bahwa keputusan penggunaan generasi Z di Kota Medan terhadap OVO sangat dipengaruhi oleh persepsi terhadap kemudahan dan manfaat dari aplikasi tersebut.
Training and Assistance in Processing Agricultural Products for the Humbahas Community Tetty Yuliaty; M. Syafii; Hamdi; Adlina, Hafiza
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.8841

Abstract

The agricultural potential in Humbang Hasundutan (Humbahas) Regency has not fully become a business that can improve the welfare of its people. Considering the pattern of farming management carried out by the community to increase their income in Humbang Hasundutan (Humbahas) Regency, in general it is still a subsystem by utilizing labor in the family with limited capital with management patterns in accordance with local wisdom. Therefore, it is necessary to provide training and assistance in the processing of agricultural products for the Humbahas community in order to be a solution to the problems that exist in the Humbahas community in optimizing natural resources and human resources to the maximum. By using survey methods, initial socialization, to training and mentoring, it is hoped that the goals of this service can be achieved. It can be seen from the success indicators, namely, partners are able to process agricultural products and are able to be creative in creating new processed products from agricultural products. The results of this service show that the maximum processing of agricultural products in the future will make the community's GRDP increase and maintain the community's economy, especially farmers in Humbang Hasundutan (HUMBAHAS).
ANALISIS PENGARUH IMPLEMENTASI ARTIFICIAL INTELLIGENCE (AI) TERHADAP EFESIENSI OPERASIONAL, KINERJA SDM, DAN KEUNGGULAN BERSAING PADA TELKOMSEL SMART OFFICE JAKARTA Sinar, T. Bahtazar Muhammad; Adlina, Hafiza; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.55

Abstract

Perkembangan teknologi mendorong perusahaan untuk berinovasi demi bersaing. Penggunaan Artificial intelligence (AI) semakin fokus karena efisiensi operasional dan kinerja SDM. Telkomsel Smart Office Jakarta mengalami tantangan sebelum mengadopsi AI pada tahun 2020, seperti chatbot. Meskipun awalnya meningkatkan kinerja, tantangan konsistensi muncul. Namun, pada 2023, terjadi peningkatan kinerja yang signifikan, menunjukkan kontribusi positif AI. Meskipun populer, penilaian kinerja SDM masih bersifat subjektif. Penelitian ini bertujuan untuk mengetahui pengaruh artificial intelligence (AI) terhadap efesiensi operasional, kinerja SDM, dan keunggulan bersaing pada Telkomsel Smart Office Jakarta. Penelitian tersebut akan dianalisis secara parsial dan secara simultan terhadap ketiga variabel terikat tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik sampling dengan metode sampling jenuh, serta menggunakan 33 responden sebagai sampel. Data primer yang digunakan diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Hasil Penelitian menunjukkan bahwa artificial intelligence berpengaruh positif terhadap efisiensi operasional diperoleh nilai thitung sebesar 9.025 > 2,045 dengan tingkat signifikansi 0,000 < 0,05. Artificial intelligence berpengaruh positif terhadap kinerja SDM diperoleh nilai thitung sebesar 25.865 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 1,462. Artificial intelligence berpengaruh positif terhadap keunggulan bersaing diperoleh nilai thitung sebesar 8.839 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 0,519.
The Influence of Viral Marketing at Tiktok and Ticket Prices on Tourists’ Decision to Visit Maimun Palace in Medan City Fauzia, Dila Latul; Adlina, Hafiza
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.8132

Abstract

Wider dissemination of information and setting relatively affordable ticket prices through the TikTok application will be able to increase tourists' visiting decisions. This examination means to quantify the impact of viral marketing on TikTok and ticket costs on travelers' choices to visit Maimun Palace In the city oF Medan. This exploration utilizes quantitatIve techniques with an affiliated methodology. . This research uses various tests using SPSS software to obtain research results, namely validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing (t test, f test, and R2 test). Based on the results of SPSs data processing, the results/findings of viral marketing and the price of entrance tickets have a positive and significant influence partially and simultaneously on variable Y, namely the decision of tourists to visit Maimun Palace, Medan City.
Pengaruh Word of Mouth, Perceived Value, dan Harga terhadap Minat Beli Ulang Mixue di Kota Medan : Penelitian Muhammad Zaki Hanafia NST; Hafiza Adlina; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5108

Abstract

This study aims to analyze the effect of word of mouth, perceived value, and price on the repurchase intention of Mixue products in Medan City. This research employs a quantitative method with an associative approach to examine the relationships and influences among variables. The sampling technique used was purposive sampling, involving 96 respondents who were consumers of Mixue in Medan City and had made at least one purchase. Primary data were collected through the direct distribution of questionnaires, while secondary data were obtained from literature reviews. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing through partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that word of mouth, perceived value, and price have a positive and significant effect on Mixue’s repurchase intention in Medan City, both partially and simultaneously. The adjusted R-square value of 0.967 indicates that 96.7% of the variation in repurchase intention can be explained by these three variables, while the remaining 3.3% is influenced by other factors not examined in this study. These findings suggest that recommendation-based marketing strategies, consumers’ perceived value, and competitive pricing play an important role in increasing consumers’ repurchase intention toward Mixue.
Pengaruh Gaya Hidup dan Persepsi Risiko Terhadap Perceived Behavioral Control Penggunaan Shopee Paylater oleh Generasi Z di Kota Medan: Penelitian Lydia Lasroita Simorangkir; Hafiza Adlina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5472

Abstract

Perkembangan e-commerce dan financial technology mendorong meningkatnya penggunaan layanan Buy Now, Pay Later (BNPL), salah satunya Shopee Paylater yang banyak digunakan oleh Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan persepsi risiko terhadap perceived behavioral control penggunaan Shopee Paylater oleh Generasi Z di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Teknik pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling terhadap 96 responden Generasi Z di Kota Medan. Data dikumpulkan melalui kuesioner berbasis skala likert dengan dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial gaya hidup dan persepsi risiko tidak berpengaruh signifikan terhadap perceived behavioral control. Namun, secara simultan kedua variabel tersebut berpengaruh positif dengan tingkat pengaruh yang relatif kecil. Nilai koefisien determinasi (R2) sebesar 0,139 menunjukkan bahwa 13,9% variasi perceived behavioral control dapat dijelaskan oleh gaya hidup dan persepsi risiko, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian.
Co-Authors Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Farhan, Muhammad Rafdy Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis Lydia Lasroita Simorangkir M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ihsan Muhammad Zaki Hanafia NST Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Pradira Aritonang, Robbi Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Venserjude, Muhammad Balkis Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus