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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Journal Arbitrase : Economy, Management and Accounting Jurnal Ekonomi, Sosial, dan Pendidikan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset Sosial Humaniora dan Pendidikan
Hafiza Adlina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Price, Product Diversity, dan Product Quality terhadap Repurchase Intention Customer pada Minimarket Indomaret Fresh di Kota Medan Kevin Samuel Benammi Brahmana; Hafiza Adlina; Onan Marakali Siregar
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i3.4172

Abstract

The modern retail industry in Indonesia is increasingly competitive, especially in the minimarket sector, which requires every business actor to continuously improve the quality of services and products to maintain consumer loyalty. Indomaret, as one of the main players, has introduced the Indomaret Fresh concept that offers a wider variety of products and a more modern shopping experience. However, despite various innovations, there are still complaints from consumers regarding prices, product diversity, and product quality available. This study aims to analyze the influence of price, product diversity, and product quality on consumer repurchase intentions at Indomaret Fresh in Medan City. The study used a quantitative approach with data collection through questionnaires distributed to 100 respondents, and data analysis was conducted using SPSS to test the partial and simultaneous effects of these variables. The results showed that price and product diversity had a negative and insignificant effect on repurchase intentions, while product quality had a positive and significant effect. Simultaneously, these three variables together had a significant effect on repurchase intentions. These findings emphasize that product quality is a major factor in building consumer loyalty, while aspects of price and product variety need to be adjusted to consumer preferences and expectations for a more effective Indomaret Fresh marketing strategy.
The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra) Giovandhi, Leonardo; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 02 (2023): Journal of Economics and Business (JECOMBI) : January 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i02.46

Abstract

The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .
The Effect Of E-Service Quality And Perceived Value On Customer Satisfation On The Use Of The Halodoc Application In Medan City Aini, Khofifah; Adlina, Hafiza
Journal of Economics and Business (JECOMBI) Vol. 3 No. 03 (2023): Journal of Economics and Business (JECOMBI) : May 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v3i03.52

Abstract

The purpose of this study was to determine the effect of e-service quality and perceived value on customer satisfaction on the use of the Halodoc application in the city of Medan. This research is a quantitative study with an associative approach and uses data collection methods using questionnaire survey instruments and non-probability sampling techniques. The sample of this research is 100 respondents who have used the Halodoc application service at least twice and are domiciled in the city of Medan. This study processes data and research results using SPSS software version 26. Based on the results of research that has been carried out, it shows that e service quality significantly effect on customer satisfaction with t value of 2.927 > t table 1.984, perceived value significantly effect on customer satisfaction with t value 8,489 > t table 1,984, e service quality and perceived value significantly effect on customer satisfaction simultaneously with f value of 73.290 > f table 3.09.
Pengaruh Perceived Ease of Use, Perceived Usefulness Terhadap Keputusan Penggunaan OVO Pada Generasi Z di Kota Medan : Penelitian Septiani Rafella Sinaga; Hafiza Adlina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3056

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Keputusan Penggunaan OVO pada generasi Z di Kota Medan. Bentuk penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik purposive sampling dan menggunakan 97 responden sebagai sampel. Hasil penelitian menunjukkan bahwa variabel Perceived Ease of Use (X₁) dan Perceived Usefulness (X₂) berpengaruh positif dan signifikan terhadap keputusan penggunaan (Y) secara parsial maupun simultan. Hasil analisis regresi linear berganda menunjukkan adjusted R2 sebesar 0,573, yang berarti sebesar 57% variasi dalam keputusan penggunaan dapat dijelaskan oleh kedua variabel bebas tersebut. Temuan ini mengonfirmasi bahwa keputusan penggunaan generasi Z di Kota Medan terhadap OVO sangat dipengaruhi oleh persepsi terhadap kemudahan dan manfaat dari aplikasi tersebut.
Training and Assistance in Processing Agricultural Products for the Humbahas Community Tetty Yuliaty; M. Syafii; Hamdi; Adlina, Hafiza
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.8841

Abstract

The agricultural potential in Humbang Hasundutan (Humbahas) Regency has not fully become a business that can improve the welfare of its people. Considering the pattern of farming management carried out by the community to increase their income in Humbang Hasundutan (Humbahas) Regency, in general it is still a subsystem by utilizing labor in the family with limited capital with management patterns in accordance with local wisdom. Therefore, it is necessary to provide training and assistance in the processing of agricultural products for the Humbahas community in order to be a solution to the problems that exist in the Humbahas community in optimizing natural resources and human resources to the maximum. By using survey methods, initial socialization, to training and mentoring, it is hoped that the goals of this service can be achieved. It can be seen from the success indicators, namely, partners are able to process agricultural products and are able to be creative in creating new processed products from agricultural products. The results of this service show that the maximum processing of agricultural products in the future will make the community's GRDP increase and maintain the community's economy, especially farmers in Humbang Hasundutan (HUMBAHAS).
ANALISIS PENGARUH IMPLEMENTASI ARTIFICIAL INTELLIGENCE (AI) TERHADAP EFESIENSI OPERASIONAL, KINERJA SDM, DAN KEUNGGULAN BERSAING PADA TELKOMSEL SMART OFFICE JAKARTA Sinar, T. Bahtazar Muhammad; Adlina, Hafiza; Siregar, Onan Marakali
Bis-a Vol. 13 No. 02 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i02.55

Abstract

Perkembangan teknologi mendorong perusahaan untuk berinovasi demi bersaing. Penggunaan Artificial intelligence (AI) semakin fokus karena efisiensi operasional dan kinerja SDM. Telkomsel Smart Office Jakarta mengalami tantangan sebelum mengadopsi AI pada tahun 2020, seperti chatbot. Meskipun awalnya meningkatkan kinerja, tantangan konsistensi muncul. Namun, pada 2023, terjadi peningkatan kinerja yang signifikan, menunjukkan kontribusi positif AI. Meskipun populer, penilaian kinerja SDM masih bersifat subjektif. Penelitian ini bertujuan untuk mengetahui pengaruh artificial intelligence (AI) terhadap efesiensi operasional, kinerja SDM, dan keunggulan bersaing pada Telkomsel Smart Office Jakarta. Penelitian tersebut akan dianalisis secara parsial dan secara simultan terhadap ketiga variabel terikat tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik sampling dengan metode sampling jenuh, serta menggunakan 33 responden sebagai sampel. Data primer yang digunakan diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Hasil Penelitian menunjukkan bahwa artificial intelligence berpengaruh positif terhadap efisiensi operasional diperoleh nilai thitung sebesar 9.025 > 2,045 dengan tingkat signifikansi 0,000 < 0,05. Artificial intelligence berpengaruh positif terhadap kinerja SDM diperoleh nilai thitung sebesar 25.865 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 1,462. Artificial intelligence berpengaruh positif terhadap keunggulan bersaing diperoleh nilai thitung sebesar 8.839 > 2,045 dengan tingkat signifikansi 0,000 < 0,05 dan memiliki nilai koefisien regresi 0,519.
The Influence of Viral Marketing at Tiktok and Ticket Prices on Tourists’ Decision to Visit Maimun Palace in Medan City Fauzia, Dila Latul; Adlina, Hafiza
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.8132

Abstract

Wider dissemination of information and setting relatively affordable ticket prices through the TikTok application will be able to increase tourists' visiting decisions. This examination means to quantify the impact of viral marketing on TikTok and ticket costs on travelers' choices to visit Maimun Palace In the city oF Medan. This exploration utilizes quantitatIve techniques with an affiliated methodology. . This research uses various tests using SPSS software to obtain research results, namely validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing (t test, f test, and R2 test). Based on the results of SPSs data processing, the results/findings of viral marketing and the price of entrance tickets have a positive and significant influence partially and simultaneously on variable Y, namely the decision of tourists to visit Maimun Palace, Medan City.
THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS FOR L'ORÉAL PARIS PRODUCTS IN MEDAN CITY Situmorang, Putri Abigel; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.283

Abstract

The appearance of Covid-19 altered almost everyone's way of life. The shift from physical to internet buying exemplifies lifestyle changes that are evident. In addition, the Covid-19 has led to an upsurge in consumption. The cosmetics business is likewise affected by the shift from offline to online purchasing habits. L'Oréal Paris is one of the cosmetic brands available in Indonesia. This research intends to examine the impact of brand ambassadors and brand image on L'Oréal Paris product purchase choices in the city of Medan. This study used quantitative research using an associative methodology. Sampling was conducted using the approach of purposive sampling, with 100 respondents serving as samples. This study's main data was collected via the distribution of Google Forms surveys, while secondary data was gained through a review of the relevant literature. The data analysis method consists of the validity test, the reliability test, the classical assumption test, multiple linear regression analysis, and the hypothesis test. According to the study's results, both the brand ambassador and brand image have a significant influence on customer purchasing decisions. Brand ambassador and brand image are elements that impact buying decisions simultaneously.
PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH : (Studi Pada Pengunjung Pantai Sejarah Kecamatan Limapuluh Pesisir) Marwah; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.284

Abstract

The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign tourists to travel in Indonesia. In addition to its natural potential, Indonesia also has tours that are made with quality that is very great, tourist destinations must have an attraction that can make visitors or tourists return to the tourist destination. The form of research used in this research is quantitative research with purposive sampling and use 100 respondents. The results of this research shows that the price variable (X1) has no significant effect on the attractiveness of Sejarah Beach visitors. Meanwhile, the beach facilities variable (X2) has a significant and simultaneous effect on the attractiveness of Sejarah Beach visitors. The coefficient of determination test shows that there is a fairly close relationship between price and facilities on the attraction of historical beach tourism visitors with an R-value of 0.853. Through the adjusted R square, it is also known that the price and facilities variables contribute 72.2% to the visitor attractiveness variable while the remaining 27.8% is influenced by other variables not mentioned in this study.
EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM Rahma, Nazela Aulia; Adlina, Hafiza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.608

Abstract

The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms of digital marketing implementation carried out by culinary MSMEs and their impact on business revenue growth. This research adopts a qualitative approach, with data collection methods including observation, interviews, and documentation. The results of this study indicate that the implementation of digital marketing by culinary MSMEs in Lubuk Pakam has made a significant contribution, with an increase in revenue of approximately 47%. Through the use of social media, delivery services, as well as promotions, discounts, and giveaways, MSMEs are able to expand their market reach and attract potential consumers.
Co-Authors Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Farhan, Muhammad Rafdy Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutabarat, Eka Risliza Br Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ayman Ashari Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Rizky Syahputra Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus