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All Journal Jurnal Niaga Dan Bisnis Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KomunikA Transekonomika : Akuntansi, Bisnis dan Keuangan INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Manajemen dan Ekonomi Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Nusantara Journal of Multidisciplinary Science Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Price : Ekonomi dan Akuntasi Jejak digital: Jurnal Ilmiah Multidisiplin Journal Arbitrase : Economy, Management and Accounting
Hafiza Adlina
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Strategi Event Marketing dan Direct Marketing PT Cyberindo Aditama dalam Meningkatkan Customer Loyalty di Kota Medan Pradira Aritonang, Robbi; Marakali Siregar, Onan; Adlina, Hafiza
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rg1yt412

Abstract

In the increasingly competitive internet service industry, companies must implement effective marketing strategies to maintain customer loyalty. PT Cyberindo Aditama (CBN), as an internet service provider in Medan, needs to maximize event marketing and direct marketing strategies to build stronger customer engagement. The growing demand for reliable and value-added internet services forms the background of this study. This research aims to analyze the influence of event marketing on customer loyalty, the influence of direct marketing on customer loyalty, and the simultaneous effect of both strategies on CBN customers in Medan. The study focuses on understanding how interactive and personalized marketing activities contribute to enhancing customer loyalty. The research employs a quantitative approach with an associative design. Data were collected through questionnaires distributed to 96 respondents who had subscribed to CBN services for at least six months. Analytical techniques included validity testing, reliability testing, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that both event marketing and direct marketing positively and significantly influence customer loyalty. Simultaneously, these variables also show a significant effect, with an R Square value of 0.568, meaning that 56.8% of customer loyalty variation is explained by the two marketing strategies, while the remaining 43.2% is influenced by other factors outside the model. These findings confirm that event marketing and direct marketing are essential instruments in strengthening customer loyalty toward CBN in Medan.
Pengaruh Neuromarketing dan Lifestyle Terhadap Impulsive Buying Produk Kamera Analog (Studi pada Komunitas Bersoreria Medan) Venserjude, Muhammad Balkis; Adlina, Hafiza; Marakali Siregar, Onan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f8tmfw79

Abstract

The use of analog cameras has resurged in recent years, particularly among creative communities such as the Bersoreria Medan Community. Analog cameras are no longer used solely as photographic tools but have become part of visual identity, self-expression, and lifestyle. This trend encourages impulsive buying behavior, especially when consumers are exposed to strong marketing stimuli through social media and community activities. This study aims to analyze the influence of neuromarketing and lifestyle on impulsive buying of analog camera products, both partially and simultaneously, among members of the Bersoreria Medan Community. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 68 respondents and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that neuromarketing and lifestyle have a positive and significant effect on impulsive buying behavior. Simultaneously, both variables contribute 79.4% to impulsive buying behavior. These findings confirm that cognitive, emotional, and lifestyle factors play an important role in encouraging impulsive purchases of analog cameras
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASI PADA PT. PLN (PERSERO) UP3 MEDAN Safira, Bela; Adlina, Hafiza
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.305

Abstract

The goal of this study is to look at how leadership style and work environment affect organizational commitment at PT. PLN UP3 Medan. A quantitative research method with an associative approach is used in this work. Participants in this study were all employees of PT. PLN UP3 Medan. The sample size is 56 individuals, and the sampling method is saturation sampling. The primary data for this study was acquired by questionnaire distribution, while the secondary data was gathered via a literature review. Data analysis methods used include the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The findings revealed that the leadership style (X1) had a significant impact on the organizational commitment variable (Y). While the workplace environment (X2) has insignificant impact on organizational commitment (Y). However, organizational commitment is influenced by both leadership style and work environment. According to the coefficient of determination test, the modified R square value of 0.190 suggests that 19.0% of the leadership style and work environment components may explain the organizational commitment variable. Meanwhile, remaining 81.0% is accounted by variables beyond this analysis.
PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GRAMEDIA GAJAH MADA MEDAN Siagian, Sarah Nabila; Adlina, Hafiza
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 4 (2023): July 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i4.505

Abstract

Gramedia, a thriving retail establishment specializing in books and office supplies, serves as the focal point of this study. Examining the effects of pricing and in-store atmosphere on consumer decision-making at the Gramedia Gajah Mada Medan branch is the study's main goal. We will delve into the implications of price on individuals and society as a whole and store ambiance on purchasing choices. The findings unveiled that the pricing factor (X1) exerts an insignificant influence on purchasing decisions. In contrast, the store's ambiance factor (X2) exerts a substantial impact on consumer choices. When evaluated in tandem, both pricing and store ambiance factors collectively influence purchasing decisions (Y). The coefficient of determination analysis, characterized by an R2 value of 0.608 or 60.8%, illuminates that pricing and store ambiance factors can account for 60.8% of variations in the purchasing decision variable. The remaining 39.2% is subject to the sway of other variables such as service quality, location, or other unexplored factors outside the purview of this study.
THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON PURCHASE DECISIONS FOR L'ORÉAL PARIS PRODUCTS IN MEDAN CITY Situmorang, Putri Abigel; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.283

Abstract

The appearance of Covid-19 altered almost everyone's way of life. The shift from physical to internet buying exemplifies lifestyle changes that are evident. In addition, the Covid-19 has led to an upsurge in consumption. The cosmetics business is likewise affected by the shift from offline to online purchasing habits. L'Oréal Paris is one of the cosmetic brands available in Indonesia. This research intends to examine the impact of brand ambassadors and brand image on L'Oréal Paris product purchase choices in the city of Medan. This study used quantitative research using an associative methodology. Sampling was conducted using the approach of purposive sampling, with 100 respondents serving as samples. This study's main data was collected via the distribution of Google Forms surveys, while secondary data was gained through a review of the relevant literature. The data analysis method consists of the validity test, the reliability test, the classical assumption test, multiple linear regression analysis, and the hypothesis test. According to the study's results, both the brand ambassador and brand image have a significant influence on customer purchasing decisions. Brand ambassador and brand image are elements that impact buying decisions simultaneously.
PENGARUH HARGA DAN FASILITAS PANTAI TERHADAP DAYA TARIK PENGUNJUNG WISATA PANTAI SEJARAH : (Studi Pada Pengunjung Pantai Sejarah Kecamatan Limapuluh Pesisir) Marwah; Adlina, Hafiza; Siregar, Onan Marakali
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.284

Abstract

The development of tourism at this time is very fast, with the increase of transportation to visit an area is quite easy, the abundance of natural tourism potential and beauty in Indonesia encourages local and foreign tourists to travel in Indonesia. In addition to its natural potential, Indonesia also has tours that are made with quality that is very great, tourist destinations must have an attraction that can make visitors or tourists return to the tourist destination. The form of research used in this research is quantitative research with purposive sampling and use 100 respondents. The results of this research shows that the price variable (X1) has no significant effect on the attractiveness of Sejarah Beach visitors. Meanwhile, the beach facilities variable (X2) has a significant and simultaneous effect on the attractiveness of Sejarah Beach visitors. The coefficient of determination test shows that there is a fairly close relationship between price and facilities on the attraction of historical beach tourism visitors with an R-value of 0.853. Through the adjusted R square, it is also known that the price and facilities variables contribute 72.2% to the visitor attractiveness variable while the remaining 27.8% is influenced by other variables not mentioned in this study.
EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM Rahma, Nazela Aulia; Adlina, Hafiza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.608

Abstract

The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms of digital marketing implementation carried out by culinary MSMEs and their impact on business revenue growth. This research adopts a qualitative approach, with data collection methods including observation, interviews, and documentation. The results of this study indicate that the implementation of digital marketing by culinary MSMEs in Lubuk Pakam has made a significant contribution, with an increase in revenue of approximately 47%. Through the use of social media, delivery services, as well as promotions, discounts, and giveaways, MSMEs are able to expand their market reach and attract potential consumers.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN DESTINATION IMAGE TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATA HILLPARK SIBOLANGIT : (Studi Pada Pengunjung Hillpark Sibolangit) Putri, Erlina; Adlina, Hafiza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 3 (2024): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i3.609

Abstract

Tourism is a reference to a marker of a country's prosperity because the tourism industry has a real influence on the economy, economic improvement and environmental carrying capacity. This study aims to determine how the influence of E-WOM and destination image on visiting decisions on Hillpark Sibolangit tours. The research technique used is quantitative. The sampling technique was carried out by purposive sampling method with a sample size of 100 respondents. The results of this test indicate that the E-WOM factor (X1) and destination image (X2) have a partial and significant effect on visiting decisions (Y). E-WOM (X1) and destination image (X2) variables simultaneously and significantly affect visiting decisions (Y). With an R value of 0.724, it shows that the E-WOM (X1) and destination image (X2) factors are related to visiting decisions (Y) by 0.724 so that the relationship between these factors can be categorized as close. Through the R Square value, it is known that E-WOM (X1) and destination image (X2) contribute 51.4%, while the remaining 48.6% is influenced by variables not discussed in this study.
TRUST AND BEHAVIORAL INTENTION AS PREDICTORS OF FINANCIAL TECHNOLOGY ADOPTION Siagian, Muhammad Fathur Ramadhan; Adlina, Hafiza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.938

Abstract

Advances in digital technology have changed people's transaction patterns, including the use of digital payment systems in Medan City. QRIS Dana as one of the leading digital wallets offers practical and efficient transaction convenience. The trust factor and user intention are important aspects that influence the actual use of this service. This phenomenon shows that users are increasingly influenced by trust and behavioural intention factors in their decision to use QRIS Dana. This research seeks to investigate the impact of trust and behavioural intention on the real-world usage of QRIS Dana in Medan City. The research methodology employed is quantitative, using an associative approach. The study population consists of individuals in Medan City who have utilised QRIS Dana, with a sample size of 100 participants chosen through purposive sampling. Primary data collection involved distributing surveys, while secondary data was gathered through literature review. The examination techniques employed consist of validation testing, consistency testing, traditional assumption testing, multiple linear regression, partial testing, simultaneous testing, and determination testing. The findings indicated that confidence (X1) and intention (X2) towards behaviour have a partial and simultaneous impact on the genuine adoption (Y) of QRIS Dana. In accordance with the determination test coefficient, the correlation between trust (X1) and intention (X2) towards behaviour on actual adoption (Y) has an R value of 0.861. As per the adjusted R square value, it is evident that trust and intention contribute 73.5% towards genuine adoption, while the remaining 26.5% is influenced by other unspecified variables.
Co-Authors Aini, Khofifah Amelia, Farah Ananta Fernando Azzuhra, Annisa Edbert, Jeffry Emilia Ramadhani Farhan, Muhammad Rafdy Fauzia, Dila Latul Giovandhi, Leonardo Gultom, Monica Desyderya Hamdi Hasibuan, Muhammad Rizky Hudzaifa, Rio Hutama, Elbert Hutasoit, Rifka Jeciska Shelly F. Sihombing Jeremi Siagian Kevin Samuel Benammi Brahmana Kirana, Tegar Lubis, Raisya Aulia Luthfy Aulia Lubis Lydia Lasroita Simorangkir M. Ihsan M. Syafii Marpaung, Nicholas Marwah Muhammad Ihsan Muhammad Zaki Hanafia NST Mulia, Nana Tri Nana Dyki Dirbawanto, Nana Dyki Natasia, Rachel Novliady, Ferry Pradira Aritonang, Robbi Putri Lubis, Zahwa Nadia Putri, Erlina Putri, Pamela Subihana Rahma, Nazela Aulia Rahmatika Pertiwi Matondang Ramanda, Bima Safira, Bela Safrin Sari, Bintang Permata Sari, Salwa Nurmala Selli Selfia Septiani Rafella Sinaga Siagian, Muhammad Fathur Ramadhan Siagian, Sarah Nabila Sihombing, Jeciska Sinaga, Mega Astria Sinar, T. Bahtazar Muhammad Siregar, Onan Marakali Sitorus, Mhd Raja Utama Situmorang, Putri Abigel Sonnia Appriliani Rizki Stiffanny, Nichollin Syakinah, Wildan Tetty Yuliaty Tursina, Zahra Venserjude, Muhammad Balkis Viktor Manurung Widya Puspita Zain, M. Riwanda Firdaus