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All Journal Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior JOURNAL OF APPLIED INFORMATICS AND COMPUTING PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) ILKOM Jurnal Ilmiah The Indonesian Design Journal Eduvest - Journal of Universal Studies Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain Jurnal Arsitektur ARCADE Serat Rupa: Journal of Design IJIES (International Journal of Innovation in Enterprise System)
Vidyarini, Etika
Institut Teknologi Bandung
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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Pengaruh Pencahayaan Ritel terhadap Psikofisiologi dan Perilaku Konsumen: Tinjauan Literatur Sistematis Cahyatika Try Widiyanti; Gregorius Prasetyo Adhitama; Etika Vidyarini
Jurnal Arsitektur ARCADE Vol 10 No 1 (2026): Jurnal Arsitektur ARCADE, Maret 2026
Publisher : Prodi Arsitektur UNIVERSITAS KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/arcade.v10i1.4549

Abstract

Abstract: In an increasingly competitive retail environment, physical stores must evolve into experiential landscapes in which atmospheric elements shape consumer behavior. Lighting functions as a fundamental atmospheric stimulus, yet its impact has been examined mainly through subjective evaluations, leaving underlying neurobiological mechanisms insufficiently explored. This Systematic Literature Review (SLR) investigates how retail lighting attributes mediate consumers’ psychophysiological processing and shape behavioral outcomes within the Stimulus-Organism-Response (S-O-R) framework. Guided by the PRISMA protocol, a content analysis was conducted on 20 empirical studies published between 2014 and 2025. The synthesized evidence demonstrates that lighting parameters, particularly illuminance and correlated color temperature (CCT), act as key determinants for physiological responses (e.g., visual attention and brainwave activity) and psychological states (e.g., emotional responses and perceptual evaluations). Furthermore, causal mapping indicates a pronounced imbalance toward perceptual and attitudinal outcomes, with still limited evidence capturing observable consumer behavior. To improve empirical rigor and ecological validity, this review advocates triangulating physiological tools, psychometric measures, and real-time behavioral observation, thereby strengthening the foundation for evidence-based, human-centered lighting strategies. Keyword: Retail Lighting; Psychophysiology; Consumer Behavior Abstrak: Dalam lingkungan ritel yang semakin kompetitif, toko fisik perlu bertransformasi menjadi ruang pengalaman di mana elemen atmosfer membentuk perilaku konsumen. Pencahayaan berperan sebagai stimulus atmosferik yang fundamental, namun kajiannya masih didominasi oleh evaluasi subjektif, sehingga mekanisme neurobiologis yang mendasarinya belum banyak dieksplorasi. Systematic Literature Review (SLR) ini bertujuan untuk mengkaji bagaimana atribut pencahayaan ritel memediasi proses psikofisiologis konsumen serta membentuk luaran perilaku dalam kerangka Stimulus-Organism-Response (S-O-R). Dengan mengacu pada protokol PRISMA, analisis konten dilakukan terhadap 20 studi empiris periode 2014-2025. Hasil sintesis menunjukkan bahwa parameter pencahayaan, khususnya tingkat iluminansi dan correlated color temperature (CCT), merupakan faktor kunci yang memengaruhi respons fisiologis (seperti perhatian visual dan aktivitas gelombang otak) serta kondisi psikologis (seperti respons emosional dan evaluasi perseptual). Selain itu, pemetaan kausal menunjukkan ketimpangan, di mana penelitian lebih banyak berfokus pada persepsi dan sikap, sementara bukti mengenai perilaku konsumen yang teramati masih terbatas. Untuk meningkatkan ketelitian empiris dan validitas ekologis, kajian ini merekomendasikan triangulasi metode yang mengintegrasikan alat fisiologis, pengukuran psikometrik, serta observasi perilaku secara real-time. Secara keseluruhan, temuan ini memberikan landasan bagi perancang dan pelaku ritel dalam mengembangkan strategi pencahayaan berbasis bukti guna mengoptimalkan pengalaman dan perilaku konsumen. Kata Kunci: Pencahayaan Ritel; Psikofisiologi; Perilaku Konsumen
The Effect of Head-Up Display on Game Player’s Eye Movements: Systematic Literature Review Arief Hartanto; Hafiz Aziz Ahmad; Etika Vidyarini
Journal of Applied Informatics and Computing Vol. 10 No. 4 (2026): August 2026
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v10i4.13341

Abstract

Head-up display (HUD) is a part of the game interface that is important as a medium of information for players. HUD generally takes the form of numerical, textual, or symbolic indicators in games. Interaction between game players and the HUD produces measurable differences in eye-movement behaviour, operationalized here as fixation count, fixation duration, and saccade velocity/amplitude. While several systematic literature reviews (SLRs) have examined eye tracking in games, none has isolated the HUD as the primary explanatory variable or reconciled the conflicting expert-novice findings that recur across this literature. This article addresses that gap by mapping research trends on HUD-driven eye movement and by synthesizing the recurring methodological practices used to collect eye-tracking data in this domain, to inform, rather than certify, future protocol design. Guided by the PRISMA approach, records were drawn from Google Scholar, Scopus, and ScienceDirect; ten studies published between 2015 and 2025 met the inclusion criteria and were analyzed through qualitative narrative synthesis (no meta-analysis was performed, given cross-study heterogeneity in eye trackers, tasks, and outcome metrics). The synthesis shows that fixation- and saccade-based outcomes diverge between expert and novice players in direction as well as magnitude, and that this divergence tracks genre-specific task demands (e.g., FPS/RTS versus MOBA versus racing) rather than a single uniform pattern. These findings are offered as an evidence base for eye-tracking protocol design in game-HUD research, not as a validated standard.
The Effect of Perception on Focus Level and Satisfaction when Reading Books at Book Cafe in Bandung City Ken Aini; Yuni Maharani; Etika Vidyarini
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 3 No. 1 (2026): Januari: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i3.624

Abstract

This study examines how lighting perception influences reading focus and satisfaction in book cafés in Bandung, Indonesia. A descriptive quantitative approach was employed, involving a preference survey and an experimental study conducted at a selected book café. Thirteen female participants were assigned to three distinct seating areas characterized by different lighting conditions. Participants completed reading tasks and evaluated their environmental comfort, focus level, and reading satisfaction. The findings indicate that lighting comfort significantly correlates with focus (ρ = .000, p < .01) and reading satisfaction (ρ = .016, p < .05), although focus and satisfaction were not significantly related. ANOVA results revealed a significant difference in perceived lighting comfort across seating points, with the most favorable conditions found at Point A. These results underscore the importance of lighting design in enhancing the reading experience in multifunctional public spaces such as book cafés. Future research should consider additional environmental variables, including noise and thermal comfort.
RETAIL LIGHTING EFFECT ON CONSUMER EMOTION THROUGH HEART RATE VARIABILITY: A SYSTEMATIC LITERATURE REVIEW Nesya Nandita Irwan; Etika Vidyarini
Jurnal Arsitektur ARCADE Vol 10 No 3 (2026): Jurnal Arsitektur ARCADE September 2026
Publisher : KBK Perancangan Kota dan Perumahan Permukiman, Prodi Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Kebangsaan Republik Indonesia (UKRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/arcade.v10i3.4594

Abstract

The rapidly evolving retail industry demands a deep understanding of environmental stimuli that can regulate visitors' emotional states. Although lighting has been shown to be a crucial interior element of store ambiance, its impact on human psychophysiology, which shapes consumer behavior, still requires further exploration. This article aims to analyze the literature on how lighting influences visitors' emotional states, using Heart Rate Variability as an objective psychophysiological indicator. This review was conducted following PRISMA guidelines by searching through academic databases from 2015 to 2025. The data synthesis results indicate a strong correlation between lighting parameters, such as color temperature and illumination, and the autonomic nervous system. The findings highlight that certain lighting manipulations significantly affect fluctuations in HRV metrics, which reflect visitors' arousal and cognitive load. This internal state implicitly mediates the formation of positive emotions that ultimately influence purchase intentions. This review provides a data-driven framework for interior designers and retail owners to implement lighting strategies to optimize visitors' emotional experiences. Furthermore, this article identifies gaps in neuromarketing research and provides directions for future research on the use of neuroscience technology in retail marketing.
SITTING POSTURE AND COGNITIVE PERFORMANCE:  A SYSTEMATIC LITERATURE REVIEW Fathiyya Amira; Etika Vidyarini
Jurnal Arsitektur ARCADE Vol 10 No 3 (2026): Jurnal Arsitektur ARCADE September 2026
Publisher : KBK Perancangan Kota dan Perumahan Permukiman, Prodi Arsitektur, Fakultas Teknik Sipil dan Perencanaan, Universitas Kebangsaan Republik Indonesia (UKRI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/arcade.v10i3.4601

Abstract

Poor sitting posture is suspected to affect cognitive functions such as attention and processing speed, yet empirical evidence remains inconsistent. This systematic literature review aimed to identify effective research protocols, summarize findings, and provide measurement guidelines for cognitive performance in sitting posture studies. A systematic search was conducted in Scopus, PubMed, and Google Scholar (2016–2026) using keywords related to sitting posture and cognition. Inclusion criteria were healthy adults, seated activity, and objective attention/concentration measures. From an initial 276 records, ten studies met the inclusion criteria. Results showed that upright or ergonomically supported sitting posture consistently improved processing speed (effect sizes ranging from d= 0.30 to 0.42) and reduced reaction time compared to slumped posture. Selective attention improved with upright posture or active chairs (e.g., CoreChair, seated whole-body vibration), whereas higher‑order executive functions (switching, updating, multitasking) were not significantly affected across the reviewed studies. Most studies found that sitting longer than 90 minutes was associated with increased cognitive errors, with age and daily working hours acting as moderators. In conclusion, upright ergonomic sitting benefits processing speed and selective attention. Effective protocols include 15–30 minutes testing duration, standardized tasks (Stroop, flanker, d2‑R), and baseline posture control. Adjusting seat depth, using active chairs, or providing ergonomic training is recommended to improve cognitive performance in workplace and educational settings.
Co-Authors Adhitama, Gregorius Prasetyo Amalia Meirizka Andriyanto Wibisono Andriyanto Wibisono Arief Hartanto Aris Oktaviani Bilqis, Farikha Cahyatika Try Widiyanti Dona Saphiranti Erica Bridgette Fathiyya Amira Gani, Helmy Hafiz Aziz Ahmad Hamdan Gani Ken Aini Mutiara Ayu Larasati, Mutiara Ayu Nabila Anindya Widiarini Nabila Anindya Widiarini Naufal Arya Putra Nurjaman Nesya Nandita Irwan Slamet Riyadi Tendy Y. Ramadin Tjokorda Istri Sukma Pramudawardani Wardhani, Nurilmiyanti Yannes Martinus Pasaribu Yannes Martinus Pasaribu Yannes Martinus Pasaribu Yosua Novalesi Yuni Maharani Zuhriyah, Sitti