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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal EMT KITA Economics, Business and Management Science Journal Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Asian Journal of Management Analytics Journal of Islamic Economics and Business Regress: Journal of Economics & Management
Helmi, Tengku Ahmad
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Content Marketing Dan Influencer Marketing Terhadap Minat Beli Produk Kosmetik Somethinc Di Kota Medan Z, Aulya Putri Rayhan; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11079

Abstract

This research aims to analyze the influence of content marketing and influencer marketing on consumer purchase intention for Somethinc products in Medan. The research method employed a quantitative approach with data collection through an online questionnaire. The research sample consisted of 200 respondents. Data analysis was conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results indicate that content marketing and influencer marketing have a positive and significant influence on consumer purchase intention. These findings provide valuable insights for Somethinc and other cosmetic brands in designing effective digital marketing strategies to enhance consumer purchase intention.
Pengaruh Stres Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai Kantor Desa Mekar Sari Claudia, Anggi; Helmi, Tengku Ahmad; Tahir, M.
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 2 (2024): NOVEMBER
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i2.11090

Abstract

This research is entitled The Effect of Work Stress and Work Environment on the Performance of Mekar Sari Village Office Employees. The formulation of the problem in this research is to find out whether there is an influence of work stress and the work environment at the Mekar Sari Village Office. This research is a quantitative descriptive research. Data collection techniques were carried out through interviews, questionnaires and documentation studies. The sample in this research was 45 employees. Variables are measured via a Likert Scale. Testing is carried out through validity tests, reliability tests and classical assumption tests. The classic assumption test consists of the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test and multiple linear regression test. Hypothesis testing via T test and determination test. The results of this research are that the work stress variable has a negative and significant effect, the work environment variable has a positive and significant effect on the performance of Mekar Sari Village Office employees.
Pengaruh Live Streaming Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skintific Pada Aplikasi Tiktok Shop Di Kota Medan Diniati, Diniati; Helmi, Tengku Ahmad; Yudha, Tri Kartika
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 9, No 1 (2024): JUNI
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v9i1.11077

Abstract

This study aims to analyze the influence of live streaming and product quality on purchasing decisions for Skintific products at TikTokShop Medan. Using a quantitative approach, a survey was conducted on 200 respondents who had purchased Skintific products through TikTokShop. Data were collected through an online questionnaire covering the variables of live streaming, product quality, and purchasing decisions. Data analysis used the Partial Least Square (PLS) method to evaluate the relationship between variables and test the research model. The results showed that both live streaming and product quality had a positive and significant influence on purchasing decisions. Live streaming was found to have a stronger impact, indicating the importance of real-time interaction and product demonstration in influencing consumer decisions. Product quality was also shown to be an important factor, emphasizing that consumers still consider the intrinsic aspects of the product even in the context of online shopping
The Effect of Work Facilities, Supervision and Compensation on Employee Performance at the Lubuk Pakam Pratama Tax Service Office Gultom, Roni Tua; Lubis, Zul Irfan; Surahman; Helmi, Tengku Ahmad; Tarigan, Nur M Ridha
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8174

Abstract

This study explores the influence of work facilities, supervision and compensation on employee performance at the Lubuk Pakam Pratama Tax Service Office. The survey method was used with an active sample of respondents. The research results show that work facilities, supervision and compensation significantly influence employee performance. Adequate work facilities increase productivity and job satisfaction. Effective supervision promotes responsibility and accountability. Fair compensation provides motivation and loyalty. The practical implication of this study is the importance of good human resource management in improving organizational performance. Suggestions for future research include involving more variables and larger samples for higher validity.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Mahasiswa FEB UISU Prodi Manajemen Stambuk 2020) Nabila, Wavira Eisya; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 7, No 2 (2022): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v7i2.9372

Abstract

The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe 2020The formulationof the probleminthisstudyiswhetherthereis aneffectof Brand ImageandPriceonPurchasing Decisions forAsusLaptops(CaseStudyofFEB UISUManagement StudyProgramStudentsStambuk2020).Thisstudyaimsto determine theeffectofBrandImage andPriceonAsus LaptopsPurchasing Decisions(CaseStudyofFEBUISUManagement StudyProgramStudents Stambuk2020).Thepopulation ofthisstudywere160FEBUISUManagement StudyProgramstudentsusingtheSlovinsamplingformulaobtaineda samplesize of62samples andallocatedtoeachstratum usingthesimplerandomsampling formula.Datacollectiontechniquesinthisstudyusingquestionnaires and literature studies.Thedataanalysis technique usedinthisresearchismultiple linearregression analysis.Thedatacalculation processusestheSPSS20 programme. TheresultsofthisstudyindicatethatBrandImagehasasignificant effectonPurchasingDecisionsforAsusLaptopsforFEBUISUManagementStudy ProgramStudentsStambuk2020.Pricehasasignificant effectonpurchasing decisions forAsuslaptops forFEBUISUstudentsinthe2020Stambuk Management StudyProgram.BrandImageandPricesimultaneouslyhavea significant effectonPurchasing DecisionsforAsusLaptopsforFEBUISU StudentsinManagementStudyProgramStambuk2020.
Pengaruh E-Service Quality Terhadap Kepuasan Pelanggan Di Shofee (Studi Pada Mahasiswa FEB UISU Prodi Manajemen Angkatan 2020) Ayusana, Sri; Helmi, Tengku Ahmad; Yudha, Tri Kartika
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 2 (2023): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i2.9391

Abstract

This study aims to determine the Effect of E-Service Quality on Customer Satisfaction at Shopee (study on FEB UISU students, Management Study Program class of 2020). The population of this study were 160 FEB UISU management study program students using the Slovin sampling formula, obtained a sample size of 62 samples and allocated to each stratum using the proportional random sampling formula. The data was analyzed using the SPSS 20 program. Based on the results of the study, it can be concluded that E-Service Quality (Efficiency, Reliability, Fulfillment, Privacy, Responsiveness, Compensation, Contact Communication) simultaneously has a significant effect on Customer Satisfaction
Pengaruh Brand Image dan Harga terhadap Loyalitas Penggunaan Paket Data Internet Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Sumatera Utara Pramulia, Anggi; Helmi, Tengku Ahmad; Julkarnain, Julkarnain
JRMB (Jurnal Riset Manajemen & Bisnis) Vol 8, No 2 (2023): November
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jrmb.v8i2.9383

Abstract

This study aims to determine the effect of brand image and price on loyalty of Telkomsel Internet Data Package users in students of the Faculty of Economics and Business UISU Medan. The population of this study were 160 students of the Faculty of Economics and Business UISU Management. Study Program, sampling using the Slovin formula obtained a sample size of 62 samples and allocated to each stratum using the proportional random sampling formula, the data was analyzed using the SPSS 20 program. Based on the research results, it can be concluded that the brand image variable has a significant effect on user loyalty while the price variable has no significant effect on user loyalty, brand image and price have a significant effect on user loyaltys performance
Consumer Innovation, e-Trust, and e-Loyalty: Evidence from the e-Commerce Industry in Aceh, Indonesia Helmi, Tengku Ahmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.011

Abstract

Objectives: This study looks at how consumer innovativeness affects e-trust and e-loyalty in the e-commerce setting in Aceh, Indonesia. It also examines whether e-trust plays a role in connecting consumer innovativeness with e-loyalty.Methodology: The research uses a quantitative approach and applies the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the hypotheses. Data was gathered from 200 e-commerce users in Banda Aceh and Lhokseumawe through non-probability incidental sampling. The analysis was done using SmartPLS software to look at both direct and indirect links between the key variables.Findings: The findings reveal that consumer innovativeness exerts a positive influence on both e-trust and e-loyalty. Furthermore, e-trust significantly enhances consumer loyalty and acts as a mediating variable between innovativeness and loyalty. These results suggest that higher levels of innovativeness foster greater consumer confidence in e-commerce platforms, which, when supported by reliability and ethical practices, contribute to sustained customer engagement and loyalty.Conclusion: Consumer innovativeness and e-trust emerge as critical drivers of e-loyalty in Aceh’s e-commerce environment. Innovation fosters trust, and trust, in turn, builds long-term loyalty. The study highlights that innovation strategies should be both technologically progressive and culturally aligned with local values such as honesty, reliability, and ethical conduct to ensure sustainable consumer relationships.
How Do Switching Boredom, Commitment Mix, and Attractiveness Influence Cinema Viewers’ Intentions to Switch in Indonesian Theaters? Attractiveness On Switching Intention Helmi, Tengku Ahmad; Pane, Sri Gustina; Patiro, Shine Pintor Siolemba; Yusriani, Sri
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.49884

Abstract

This paper examines the determinants of cinema viewers’ switching intention in Indonesia, with a focus on switching boredom, service commitment mix, and switching attractiveness. The study is motivated by the increasing competition in the entertainment industry, where audience preferences are dynamic and switching behavior is common. The central problem addressed is why cinema customers decide to switch despite existing commitments, raising the research question: How do switching boredom, service commitment mix, and switching attractiveness influence cinema viewers’ switching intentions in Indonesian theaters? Unlike previous studies that treat commitment as a switching barrier, this paper reveals that service commitment may not prevent switching when its affective, cognitive, normative, and conative components fail to engage customers. This nuance highlights a gap in the literature on customer behavior in the entertainment sector. The study employs a quantitative approach using structured online questionnaires distributed to 200 cinema-goers, selected through purposive non-probability sampling. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that switching boredom, service commitment mix, and switching attractiveness significantly and positively affect switching intention. Moreover, boredom and attractiveness have a reinforcing linear relationship that intensifies switching behavior. The findings suggest that cinema operators need to mitigate customer boredom and enhance perceived value through innovation and personalized engagement. The study contributes to the understanding of switching behavior in experience-driven services and offers practical implications for sustaining audience loyalty in competitive markets.
Co-Authors Ayusana, Sri Bambang Bambang Bangun, Mira Srinina Claudia, Anggi Diniati, Diniati Eddi Suprayitno Endi Rekarti, Endi Erwin Erwin Gultom, Roni Tua harisandi, Prasetyo Jasmadi Jasmadi, Jasmadi Julkarnain, Julkarnain Lubis, Zul Irfan M Tahir Marbun, Wilson Saripati Raja Mochammad Imron Awalludin MUHAMMAD TAUFIK Munthe, Melia Romasta MUTHMAINNAH Nabila, Wavira Eisya Nasti, Nilawati Nasution, Omar Sjarif Norman, Yenny Novia, Astri Nur M Ridha Tarigan Ompusunggu, Rudolf Yamasoni Pane, Sri Gustina Pramulia, Anggi Pratama Syahputra, Muhammad Eka Rahmadhayanti, Asita Restianan, Rizni Shine Pintor Siolemba Patiro Sidauruk, Martua Batako Silalahi, Valen Parningotan Simatupang, Ahmad Ramadhan SRI RAHAYU Supriadi Supriadi Surahman syafrie, Muhammad Syasmita, Ria Tanjung, Rosmaidar Umboro, Kristiant Haryo Yudha, Tri Kartika Yusriani, Sri Z, Aulya Putri Rayhan