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Meningkatkan Nilai Tambah Perusahaan sebagai Implikatif Peran Stakeholder Berprinsip Islami M. Adi Trisna Wahyudi; Haidar Ali, Mohammad; Ciptanila Yuni K, Kusnul; Nurul Haqq, Zulkifli
Journal of Islamic Management Vol. 4 No. 2 (2024): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v4i2.1647

Abstract

The role of stakeholders is becoming increasingly important in creating added value, especially in the context of Islamic principles which provide an in-depth and holistic view of the concept of corporate value. This research aims to reveal in depth the efforts of PT Pesantren Agrobisnis Agroindustri Mukmin Mandiri in Sidoarjo Regency, an SME owned by an Islamic boarding school, in increasing added value so that it can continue to exist and develop. The research method used is a qualitative case study type, with data collection through direct observation, interviews and document analysis. The research results show that this company has succeeded in increasing added value through product differentiation, further processing, and applying Islamic working principles. These findings contribute to business and management literature, especially for companies that apply Islamic principles, by providing principles for effective and sustainable business strategies.
Analisis Budaya Organisasi Pada Umkm Fruit Thai Di Wisata Religi Makam Gus Dur Jombang Ali, Mohammad Haidar; Jannah, Alfina Nur; Sa’adah, Nurul Khoiriyatis
BIMA : Journal of Business and Innovation Management Vol. 6 No. 2 (2024): Februari
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v6i2.5938

Abstract

Penelitian ini bertujuan untuk menganalisis budaya organisasipada UMKM Fruit Thai di Kawasan Makam Gus Dur. Budaya organisasi memiliki peran penting dalam menentukan kinerja karyawan dan keberhasilan organisasi. Studi ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan analisis dokemen sebagai metode pengumpulan data. Hasil penelitian ini menunjukan bahwa UMKM Fruit Thai memiliki budaya organisasi yang berorientasi pada kulaitas, inovasi, dan kepuasan pelanggan. Kualitas produk dijaga melalui penggunaan bahan berkualitas dan proses produksi higenis. Inovasi terus menerus dilakukan untuk memenuhi kebutuhan pelanggan dan meningkatkan efesiensi produksi. Budaya organisasi ini tercermin dalam praktik sehari-hari, seperti briefing sebelum bekerja, bekerjasama antar karyawan, dan acara Bersama untuk memperkuat rasa kebersamaan. Faktor-faktor yang memepengaruhi budaya organisasi meliputi ukuran organisasi, kebijakan manajemen, lingkungan budaya dan persaingan.
STRATEGI BRAND EXPERIENCE UNTUK MEMENANGKAN PERSAINGAN DAN MENINGKATKAN LOYALITAS PELANGGAN PADA KEDAI KOPI ALADEEN COFFEE Ali, Mohammad Haidar; Wahyudi, M. Adi Trisna; Yuni K, Kusnul Ciptanila
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11329

Abstract

Marketing is an activity that is very important and must be carried out by entrepreneurs in running their business in order to sustain their business, so that they can ignore competition and increase customer loyalty. Aladeen Coffee is one of the coffee shops in Jombang that wants to win the competition and increase customer loyalty in its new location by implementing a Brand Experience strategy that provides experience is more than just enjoying a coffee or other menu to the customer. This study used a qualitative descriptive method, using primary data sources obtained from four informants, namely the owner and three loyal customers of Aladeen Coffee through passive participatory observation, structured interviews, and documentation. The data analysis technique in this study uses data reduction, data presentation, and drawing conclusions. The results of this study are expected to contribute ideas to business people and further research.