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All Journal Al asma : Journal of Islamic Education Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Kumpulan Artikel Pendidikan Anak Bangsa : Journal Pendidikan, Sosial dan Humaniora Abdi Cendekia: Jurnal Pengabdian Masyarakat Mega Buana Journal of Nursing Jurnal Pengabdian Kepada Masyarakat: Kesehatan (JPKMK) (JUMPER) Triwikrama: Jurnal Ilmu Sosial Sulolipu: Media Komunikasi Sivitas Akademika dan Masyarakat Jurnal Kesehatan Journal of Studies in Academic, Humanities, Research, and Innovation META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies
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Journal : (JUMPER)

 1 
AI-Personalized Ads and Indonesian Adolescents’ Buying Decisions Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 7 (2025): March
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i7.504

Abstract

This qualitative study explores the profound influence of AI-powered personalized advertising on Indonesian adolescents' consumer decision-making. Situated within Indonesia's rapidly digitizing economy and collectivist cultural context, the research employed in-depth interviews and focus groups with 25 teenagers (aged 15-19) across urban and semi-urban settings. Findings reveal a complex interplay where algorithmic hyper-personalization creates a paradox of convenience and vulnerability, while teens appreciate ads that validating emerging identities, their fragmented understanding of cross-platform data tracking fosters passive resignation to surveillance. Crucially, personalized ads function as social catalysts shared within peer networks, they amplify Fear of Missing Out (FOMO) and transform purchasing into collective bonding rituals, intensifying pressure to conform. The frictionless path from personalized ad exposure to one-click purchases via integrated e-wallets frequently overrides deliberative decision-making, leading to impulsive spending and post-purchase dissonance, particularly among lower-SES youth. Despite emergent resistance strategies, a significant power asymmetry persists between sophisticated adtech and developing adolescent cognition. The study underscores an urgent need for contextual digital consumer literacy programs addressing algorithmic persuasion mechanisms and culturally responsive regulatory frameworks ensuring ethical AI deployment targeting minors. Protecting youth agency in Indonesia’s algorithm-driven marketplace demands recognizing personalized advertising not merely as commerce, but as a shaper of developmental trajectories and social relationships.
How AI Influences Buying Loyalty Of Urban Housewives Windarsari, Wiwin Riski; Rostina
Journal Management & Economics Review (JUMPER) Vol. 2 No. 8 (2025): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i8.505

Abstract

This qualitative study examines the impact of AI-driven digital marketing on brand loyalty and purchase decisions among urban housewives in Jakarta, Indonesia. Against the backdrop of Indonesia’s rapid digital transformation marked by 73% internet penetration and a projected $104 billion e-commerce market, the research addresses critical gaps in understanding how AI tools (e.g., personalized recommendations, chatbots) intersect with cultural values, trust dynamics, and socioeconomic realities. Through phenomenological analysis of 30 in-depth interviews, findings reveal a core paradox: while 87% of participants valued AI’s convenience for streamlining household purchases, this utility coexisted with profound distrust toward data privacy and algorithmic transparency. Culturally, brand loyalty hinged on AI’s ability to embody local customs and hospitality, with polite, context-aware interactions driving 3x higher retention. Socioeconomic disparities further shaped engagement, as lower-income housewives actively limited AI exposure to avoid aspirational alienation. The study concludes by proposing a contextualized AI resonance framework prioritizing transparent intent, cultural humility, and human escalation to align technology with Jakarta’s communal ethos. These insights urge marketers to design culturally grounded AI systems that honor housewives’ dual roles as pragmatic consumers and cultural guardians.
Co-Authors Adriani, Ni Wayan Dewi Ahmad Ahmad Aminuddin Anik Purwati Annisa Arfi, Sofian Dwi Bando, Ushwa Dwi Masrurah Arifin Chairul Adhim Darmawati Dian Sari Dwi Masrurah, Ushwa Edison Edison Felayati , Baiq Apriana Fransisca, Aileen Gustini, Ni Wayan Soma Harisatuljannah Hasnidar Indri Iswardhani Irwan, Andi Muhammad Iskandar, Rizkiana Jusri Khiki Purnawati Kasim, Khiki Purnawati Kholisha, Citra Dian Kurnia Rusli Markus Umbu Dendo Masni Maulida, Novia Miradiana Elekta Lojam Nur Fadilah Ayu Sandira Ramadhan, Muh Syahru Ridwan Andi Mattoliang Rumasiwe , Ana Sri Astuti Nasir Sumiati Suryadi, Iwan Syarif, Shamir Hasyim Tarwiyah Theresia Avila Kurnia Trikomala, Arrum Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski