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Journal : Economic Reviews Journal

Pengaruh Social Media Influencer, Brand Awareness, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Ms Glow di Denpasar Yanti Yuliastiawati, Ni Kadek; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.997

Abstract

This study aims to analyze and test the effect of Social Media Influencers, Brand Awareness, and Product Quality on the Purchase Decision for MS GLOW skincare products in Denpasar City. Employing a quantitative approach, the study involved 96 MS GLOW consumer respondents in Denpasar, with data analyzed using multiple linear regression via the SPSS program. The results indicate that partially, the variables Social Media Influencer (Sig. 0.001), Brand Awareness (Sig. 0.005), and Product Quality (Sig. 0.000) all have a positive and significant effect on Purchase Decisions. Simultaneously, all three variables also have a significant effect on Purchase Decisions. It was found that Product Quality is the most dominant variable affecting the Purchase Decision with the highest regression coefficient (B=0.476), and the ability of the three independent variables to explain the Purchase Decision is 51.8% (Adjusted R Square = 0.518).
Meningkatkan Kepuasan Tamu Melalui Kualitas Pelayanan, Servicescape, dan Customer Experience di The Manggar Guesthouse Dwi Rahmadianti, Ni Made; Istri Agung Maheswari, Anak Agung; Nurmalasari, Made Ratih; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.999

Abstract

Tourism is a primary sector supporting Bali's economy, as it is capable of driving economic growth, creating job opportunities, and accelerating the development of tourist areas. Canggu is one of the regions experiencing an increase in guesthouse-based accommodation development, in line with the rising interest of tourists. However, The Manggar Guesthouse is facing a decline in occupancy rates and a number of complaints related to service, facility completeness, and the guests' stay experience. To ensure the sustainability of service quality in this situation, research is needed on the components that influence guest satisfaction. The objective of this research is to study how service quality, service perspective, and customer experience affect the satisfaction of guests staying at The Manggar Guesthouse. A quantitative method was used by conducting a survey of 112 participants selected through a purposive sampling method. The research data was collected through a four-point Likert scale questionnaire, complemented by documentation and observation as supporting data. The research instruments underwent validity and reliability testing, and the data was analyzed using classical assumption tests and multiple linear regression. The research results indicate that service quality (t = 2.828; p = 0.006$), customer experience (t = 3.354; p = 0.001$), and service perspective (t = 4.835; p = 0.000$) partially and significantly influence guest satisfaction. Simultaneously, the three variables also have a significant effect, with an F count of 40.300 and p = 0.000. The adjusted R2 value of 0.515 indicates the contribution of the three variables to guest satisfaction. Thus, these three factors should be the main focus in the strategy for improving the quality of accommodation management.
Co-Authors Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Arlantara Putra, Alvin Arniti, Ni Ketut Ayu Agung Mirah Virgianitri, I Gusti Cendana, Veona Anastasya Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Eka Lestari, Ni Putu Nina Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa IGN Oka Ariwangsa Istri Agung Maheswari, Anak Agung Kadek Wulandari Laksmi P Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak Maheswari, Anak Agung Istri Agung Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek May Fang Deliana Fungky Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Puspita Dewi, Ni Kadek Ayu Putu Eka Rumadana Putu Indra Permana Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Sri Maitri, Wayan Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wati, Ni Putu Yesa Mardina Wayan Sri Maitri Wayan Sri Maitri Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek