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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang JURNAL ECONOMIA Jurnal Manajemen Bisnis Jurnal Kreatif Tadulako Online Among Makarti SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Riset Akuntansi dan Keuangan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) eCo-Buss Jurnal Abdimas Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abadimas Gorontalo JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin Kolaborasi Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Penamas: Journal of Community Service Economic Reviews Journal MES Management Journal NEAR: Jurnal Pengabdian kepada Masyarakat Cerdika: Jurnal Ilmiah Indonesia GIAT: Jurnal Teknologi untuk Masyarakat Eastasouth Journal of Positive Community Services Priviet Social Sciences Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Riset Manajemen Pamasa: Jurnal Pengabdian kepada Masyarakat Journal of Innovative and Creativity Jurnal Social Society Business Innovation Management and Entrepreneurship Journal Paramacitra : Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecoducation PESHUM INJECT Interdisciplinary Journal of Communication Journal of Profession Education Jurnal Ilmu Manajemen dan Bisnis (JURMANIS) International Journal of Economics, Science, and Education (IJESE) Jurnal Akuntansi dan Bisnis Krisnadwipayana Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
Ni Wayan Lasmi
Universitas Pendidikan Nasional
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Pengaruh Social Media Influencer, Brand Awareness, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Ms Glow di Denpasar Yanti Yuliastiawati, Ni Kadek; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.997

Abstract

This study aims to analyze and test the effect of Social Media Influencers, Brand Awareness, and Product Quality on the Purchase Decision for MS GLOW skincare products in Denpasar City. Employing a quantitative approach, the study involved 96 MS GLOW consumer respondents in Denpasar, with data analyzed using multiple linear regression via the SPSS program. The results indicate that partially, the variables Social Media Influencer (Sig. 0.001), Brand Awareness (Sig. 0.005), and Product Quality (Sig. 0.000) all have a positive and significant effect on Purchase Decisions. Simultaneously, all three variables also have a significant effect on Purchase Decisions. It was found that Product Quality is the most dominant variable affecting the Purchase Decision with the highest regression coefficient (B=0.476), and the ability of the three independent variables to explain the Purchase Decision is 51.8% (Adjusted R Square = 0.518).
Meningkatkan Kepuasan Tamu Melalui Kualitas Pelayanan, Servicescape, dan Customer Experience di The Manggar Guesthouse Dwi Rahmadianti, Ni Made; Istri Agung Maheswari, Anak Agung; Nurmalasari, Made Ratih; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.999

Abstract

Tourism is a primary sector supporting Bali's economy, as it is capable of driving economic growth, creating job opportunities, and accelerating the development of tourist areas. Canggu is one of the regions experiencing an increase in guesthouse-based accommodation development, in line with the rising interest of tourists. However, The Manggar Guesthouse is facing a decline in occupancy rates and a number of complaints related to service, facility completeness, and the guests' stay experience. To ensure the sustainability of service quality in this situation, research is needed on the components that influence guest satisfaction. The objective of this research is to study how service quality, service perspective, and customer experience affect the satisfaction of guests staying at The Manggar Guesthouse. A quantitative method was used by conducting a survey of 112 participants selected through a purposive sampling method. The research data was collected through a four-point Likert scale questionnaire, complemented by documentation and observation as supporting data. The research instruments underwent validity and reliability testing, and the data was analyzed using classical assumption tests and multiple linear regression. The research results indicate that service quality (t = 2.828; p = 0.006$), customer experience (t = 3.354; p = 0.001$), and service perspective (t = 4.835; p = 0.000$) partially and significantly influence guest satisfaction. Simultaneously, the three variables also have a significant effect, with an F count of 40.300 and p = 0.000. The adjusted R2 value of 0.515 indicates the contribution of the three variables to guest satisfaction. Thus, these three factors should be the main focus in the strategy for improving the quality of accommodation management.
Memahami Keputusan Pembelian Konsumen melalui Brand Image pada Burger Bangor di Denpasar Selatan Pika, Putu Ayu Titha Paramita; Surya, Komang Bagus Ariwangsa Mannu Mahaputra; Arniti, Ni Ketut; Lasmi, Ni Wayan
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p434-449.54512

Abstract

Perkembangan media digital yang pesat telah mengubah cara merek berinteraksi dengan konsumen, khususnya pada industri makanan cepat saji. Penelitian ini bertujuan menganalisis pengaruh content marketing dan engagement rate terhadap keputusan pembelian melalui brand image pada Burger Bangor di Denpasar Selatan. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh dari 160 responden melalui kuesioner daring. Analisis dilakukan menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa content marketing dan engagement rate berpengaruh positif dan signifikan terhadap brand image. Brand image juga berpengaruh signifikan terhadap keputusan pembelian serta memediasi pengaruh content marketing, namun tidak pada engagement rate. Temuan ini menegaskan bahwa brand image berperan sebagai jembatan strategis antara aktivitas pemasaran digital dan perilaku pembelian konsumen. Secara teoretis, penelitian ini memperkuat penerapan Theory of Planned Behavior dan memberikan implikasi praktis bagi pelaku usaha kuliner lokal untuk mengoptimalkan kualitas konten serta interaksi di media sosial.
Breaking Workplace Silence: How Organizational Communication Reduces The Bystander Effect And Sparks Proactivity: English Ni Wayan Lasmi; Komang Widhya Sedana Putra P; Wayan Sri Maitri
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4351

Abstract

In today’s complex and fast-changing work environments, organizations increasingly rely on employees who can take initiative without waiting for instruction. However, this urgency is often undermined by a persistent behavioral pattern: the bystander effect, where individuals hesitate to act due to perceived shared responsibility. While previous research has explored organizational silence and proactivity separately, few studies have examined how internal communication affects proactive behavior through the lens of the bystander effect. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 200 employees across the public and private sectors in Bali. The results reveal that organizational communication significantly reduces the bystander effect and enhances proactive behavior, both directly and indirectly. The bystander effect is shown to be a meaningful psychological mechanism that mediates these dynamics. Future research should explore how remote work, digital communication, or leadership style influence this relationship over time.
Praktik Membatik sebagai Media Edukasi, Pelestarian Budaya, dan Pengenalan Ekonomi Kreatif bagi Mahasiswa Putra P, Komang Widhya Sedana; Sri Maitri, Wayan; Lasmi, Ni Wayan
Pamasa : Jurnal Pengabdian Pada Masyarakat Vol 3 No 2 (2025): Desember 2025
Publisher : Fakultas Ilmu Budaya Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.pamasa.2025.3.2.17690

Abstract

Batik merupakan warisan budaya bangsa yang mengandung nilai filosofi, estetika, sekaligus potensi ekonomi kreatif dan pariwisata. Namun, generasi muda, khususnya mahasiswa, cenderung hanya mengenal batik sebagai pakaian formal tanpa memahami makna maupun proses pembuatannya. Berdasarkan kondisi tersebut, kegiatan pengabdian ini dilaksanakan di UMKM Batik Mojangi, Banyuwangi, dengan tujuan memberikan pengalaman langsung kepada mahasiswa dalam praktik membatik serta menumbuhkan apresiasi budaya. Metode pelaksanaan dilakukan secara partisipatif melalui tahapan persiapan, pelaksanaan, serta evaluasi dan refleksi. Mahasiswa diperkenalkan pada sejarah dan filosofi motif batik Mojangi, kemudian melakukan praktik mencanting, pewarnaan, hingga menghasilkan karya batik sederhana dengan pendampingan pengrajin. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan, keterampilan, dan sikap mahasiswa. Mereka tidak hanya mampu mempraktikkan teknik dasar membatik, tetapi juga lebih menghargai batik sebagai identitas budaya serta melihat potensi pengembangan batik dalam sektor pariwisata dan ekonomi kreatif. Dengan demikian, pengabdian ini berhasil menjawab kebutuhan pelestarian budaya di era globalisasi sekaligus menegaskan peran pendidikan tinggi dalam mendukung keberlanjutan warisan budaya lokal.
Pengembangan Sumber Daya Manusia dan Budaya Kerja Generasi Z Dalam Meningkatkan Kinerja Perusahaan UMKM Denpasar: Human Resource Development and Work Culture of Generation Z in Improving the Performance of Denpasar MSME Cendana, Veona Anastasya; Lasmi, Ni Wayan
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 6 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i6.1074

Abstract

Penelitian ini menelaah dampak pengembangan sumber daya manusia beserta budaya kerja generasi Z terhadap kinerja UMKM sektor kuliner di Kota Denpasar. Latar studi berangkat dari posisi strategis UMKM dalam perekonomian daerah serta dominannya peran tenaga kerja generasi Z yang cenderung berkarakter digital dan memilih pola kerja yang lebih fleksibel. Penelitian mempergunakan pendekatan kuantitatif asosiatif dengan teknik purposive sampling, memperlibatkan 100 responden pelaku UMKM kuliner yang termasuk generasi Z. Pengumpulan data dilakukan melewati kuesioner skala Likert (1–4) serta dianalisis melalui serangkaian pengujian: validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, serta perhitungan koefisien determinasi mempergunakan IBM SPSS 25. Temuan penelitian memperlihatkan bahwasanya pengembangan sumber daya manusia membawa pengaruh positif beserta signifikan pada kinerja (β = 0,307; p = 0,000), begitupun budaya kerja yang memperlihatkan pengaruh positif beserta signifikan (β = 0,402; p = 0,000). Secara bersama-sama kedua variabel menerangkan 51,2% variasi kinerja (Adjusted R² = 0,512; p = 0,000). Hasil ini menegaskan pentingnya investasi dalam peningkatan kompetensi dan pembentukan budaya kerja yang adaptif guna memperkuat daya saing UMKM; oleh karenanya disarankan agar pelaku UMKM dan pembuat kebijakan memperkuat program pelatihan serta dukungan terhadap proses digitalisasi.
The Dual Impact of Blockchain Adoption: Enhancing Financial Performance and Microeconomic Stability with Emerging Challenges Putra P, Komang Widhya Sedana; Lasmi, Ni Wayan
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25617

Abstract

Research aims: This study examines the impact of blockchain adoption on the microeconomic stability of micro, small, and medium enterprises (MSMEs), with financial performance and access to financial services as mediating variables.Design/Methodology/Approach: The analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM) using data from 200 MSME owners in Indonesia who have integrated blockchain technology into their operations. The constructs, blockchain adoption, financial performance, access to financial services, and microeconomic stability, were measured through a structured questionnaire based on validated indicators from prior research.Research findings: The findings reveal that blockchain adoption significantly enhances financial performance and microeconomic stability. Financial performance strengthens the direct effect of blockchain adoption on stability, while access to financial services positively mediates the relationship between blockchain use and economic stability. Interestingly, an adverse indirect effect through financial performance was observed, suggesting potential implementation-related or contextual risks that merit further investigation.Theoretical Contribution/Originality: This research comprehensively explains MSMEs' blockchain adoption behavior and economic implications by integrating the Technology Acceptance Model (TAM) and the Resource-Based View (RBV) framework.Practitioners/Policy Implications: To promote inclusive adoption, policymakers and MSME stakeholders should prioritize secure and user-friendly blockchain systems, expand access to digital financial services, and develop adaptive regulatory frameworks. Strategic adoption should weigh both efficiency gains and potential challenges, including systemic risks, technological volatility, and unequal benefit distribution.Research Limitations/Implications: The study's scope is limited to MSMEs in Indonesia; future research should explore cross-regional and sectoral comparisons, long-term impacts, regulatory variations, and adoption dynamics across diverse contexts.
PENGARUH GAYA HIDUP DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMSI GENERASI Z: STUDI PADA COFFEE SHOP SATU TITIK DENPASAR Ni Made Noviola Puspita Suntari Dewi; ⁠Ni Wayan Lasmi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6302

Abstract

Pertumbuhan pesat industri coffee shop Indonesia didorong perubahan gaya hidup urban dan peran dominan media sosial dalam membentuk preferensi konsumsi Generasi Z. Penelitian ini bertujuan menganalisis pengaruh gaya hidup dan media sosial terhadap perilaku konsumsi Generasi Z di Coffee Shop Satu Titik Denpasar. Menggunakan pendekatan kuantitatif verifikatif, data primer dikumpul melalui kuesioner terstruktur dari 50 responden Generasi Z (lahir 1997-2012) yang dipilih purposive sampling. Analisis data menggunakan regresi linier berganda dengan SPSS, didahului uji asumsi klasik. Hasil menunjukkan gaya hidup berpengaruh signifikan terhadap perilaku konsumsi (t=3,214; sig=0,002), sementara media sosial lebih dominan (t=5,087; sig=0,000), dengan pengaruh simultan terkonfirmasi F=48,732 (sig=0,000). Adjusted R²=0,660 menunjukkan kedua variabel menjelaskan 66% variasi perilaku konsumsi. Kesimpulannya, media sosial mendominasi melalui konten visual sementara gaya hidup memperkuat orientasi pengalaman, mengubah kunjungan coffee shop menjadi ekspresi identitas digital.
SUSTAINABLE FINANCIAL GOVERNANCE : TAX COLLECTION AND MODERATING ROLE OF TAX AVOIDANCE IN CRYPTOCURRENCY ASSET Komang Widhya Sedana Putra P; Ni Wayan Lasmi
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 11 No 1 (2024): JURNAL AKUNTANSI DAN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main objective of this investigation is to assess the impact of tax implementation on cryptocurrency asset exchanges, with tax avoidance as a moderating variable, in the context of Indonesia. The study population involves individuals actively engaged in crypto investments, possessing operational crypto accounts, and maintaining records of crypto transactions, totaling 100 respondents. The analytical framework includes various assessments, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test, and t Test. The research findings reveal that tax implementation has a significant and negative impact on cryptocurrency asset transactions. Conversely, tax avoidance demonstrates a substantial positive influence in moderating the relationship between the two variables.
Kualitas Sumber Daya Manusia Dalam Perkembangan Pariwisata di Obyek Wisata Sangeh I Wayan Chandra Pradnyana; Ni Wayan Lasmi
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3480

Abstract

Pariwisata berbasis komunitas sangat bergantung pada kualitas sumber daya manusia karena layanan dan interaksi langsung menjadi inti pengalaman wisata. Obyek Wisata Sangeh di Bali memiliki potensi alam dan budaya yang kuat, namun pengembangan destinasi tidak hanya ditentukan oleh daya tarik fisik, melainkan juga oleh kapasitas sumber daya manusia yang mengelolanya. Penelitian ini bertujuan menganalisis kualitas sumber daya manusia dalam mendukung perkembangan pariwisata di Obyek Wisata Sangeh. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Informan penelitian meliputi pengelola obyek wisata, petugas operasional, perwakilan desa adat, dan wisatawan. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang mencakup tahap pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan, serta dilengkapi dengan triangulasi sumber dan teknik untuk menjaga keabsahan data. Hasil penelitian menunjukkan bahwa sumber daya manusia lokal telah mampu menopang operasional dasar pariwisata melalui sikap pelayanan yang ramah dan keterlibatan aktif masyarakat. Namun, kualitas sumber daya manusia belum berkembang secara optimal untuk meningkatkan nilai pengalaman wisata. Keterbatasan kompetensi lanjutan, terutama kemampuan komunikasi bahasa asing dan kedalaman pengetahuan destinasi, menjadi faktor pembatas utama dalam pengembangan pariwisata secara berkelanjutan. Penelitian ini menegaskan bahwa penguatan kapasitas sumber daya manusia merupakan prasyarat strategis dalam pengelolaan pariwisata desa berbasis komunitas.
Co-Authors Agus Purusa Dharma Anak Agung Istri Agung Maheswari Angelina Made Elva Dwi Jayanthi Arlantara Putra, Alvin Arniti, Ni Ketut Cendana, Veona Anastasya Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan I Wayan Chandra Pradnyana Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak maitri, sri Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek Ayu Puspita Dewi Ni Kadek May Fang Deliana Fungky Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Ayu Sri Pradnyanita Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Made Noviola Puspita Suntari Dewi Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Putu Yesa Mardina Wati Ni Putu Yuni Puspitasari Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putu Eka Rumadana Putu Indra Permana Putu Ivan Putra Pratama Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek