Article Per Year (5 Year)
p-Index From 2021 - 2026
7.867
P-Index
This Author published in this journals
All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Jurnal Kreatif Tadulako Online Among Makarti SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Riset Akuntansi dan Keuangan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Abdimas Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abadimas Gorontalo JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Kolaborasi Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Penamas: Journal of Community Service Economic Reviews Journal NEAR: Jurnal Pengabdian kepada Masyarakat GIAT: Teknologi untuk Masyarakat Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business Economic and Education Journal (Ecoducation) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecoducation PESHUM INJECT Interdisciplinary Journal of Communication Jurnal Ilmu Manajemen dan Bisnis (JURMANIS)
Ni Wayan Lasmi
Universitas Pendidikan Nasional
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Kantor HP Care Denpasar) Ni Putu Tamara Sri Paramita; Ni Wayan Lasmi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12567

Abstract

Dalam era digital, pentingnya pengelolaan hubungan pelanggan dalam meningkatkan kepuasan dan loyalitas di tengah persaingan jasa purna jual teknologi. Tujuan penelitian adalah menganalisis pengaruh Customer Relationship Management (CRM) terhadap kepuasan dan loyalitas pelanggan dengan kepuasan sebagai variabel intervening pada HP Care Denpasar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui SmartPLS 4, dengan sampel sebanyak 100 responden yang dipilih secara purposive sampling. Data diperoleh melalui kuesioner berskala Likert empat poin dan dianalisis untuk menguji validitas, reliabilitas, serta hipotesis. Hasil penelitian menunjukkan bahwa Customer Relationship Management (CRM) berpengaruh positif dan signifikan terhadap kepuasan dan loyalitas, serta kepuasan memediasi secara parsial hubungan Customer Relationship Management (CRM) dengan loyalitas. Simpulan penelitian ini menegaskan bahwa penerapan Customer Relationship Management (CRM) yang konsisten mampu memperkuat hubungan perusahaan dengan pelanggan, meningkatkan pengalaman layanan, dan membangun loyalitas jangka panjang.
Pengaruh Social Media Influencer, Brand Awareness, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Ms Glow di Denpasar Yanti Yuliastiawati, Ni Kadek; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.997

Abstract

This study aims to analyze and test the effect of Social Media Influencers, Brand Awareness, and Product Quality on the Purchase Decision for MS GLOW skincare products in Denpasar City. Employing a quantitative approach, the study involved 96 MS GLOW consumer respondents in Denpasar, with data analyzed using multiple linear regression via the SPSS program. The results indicate that partially, the variables Social Media Influencer (Sig. 0.001), Brand Awareness (Sig. 0.005), and Product Quality (Sig. 0.000) all have a positive and significant effect on Purchase Decisions. Simultaneously, all three variables also have a significant effect on Purchase Decisions. It was found that Product Quality is the most dominant variable affecting the Purchase Decision with the highest regression coefficient (B=0.476), and the ability of the three independent variables to explain the Purchase Decision is 51.8% (Adjusted R Square = 0.518).
Meningkatkan Kepuasan Tamu Melalui Kualitas Pelayanan, Servicescape, dan Customer Experience di The Manggar Guesthouse Dwi Rahmadianti, Ni Made; Istri Agung Maheswari, Anak Agung; Nurmalasari, Made Ratih; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.999

Abstract

Tourism is a primary sector supporting Bali's economy, as it is capable of driving economic growth, creating job opportunities, and accelerating the development of tourist areas. Canggu is one of the regions experiencing an increase in guesthouse-based accommodation development, in line with the rising interest of tourists. However, The Manggar Guesthouse is facing a decline in occupancy rates and a number of complaints related to service, facility completeness, and the guests' stay experience. To ensure the sustainability of service quality in this situation, research is needed on the components that influence guest satisfaction. The objective of this research is to study how service quality, service perspective, and customer experience affect the satisfaction of guests staying at The Manggar Guesthouse. A quantitative method was used by conducting a survey of 112 participants selected through a purposive sampling method. The research data was collected through a four-point Likert scale questionnaire, complemented by documentation and observation as supporting data. The research instruments underwent validity and reliability testing, and the data was analyzed using classical assumption tests and multiple linear regression. The research results indicate that service quality (t = 2.828; p = 0.006$), customer experience (t = 3.354; p = 0.001$), and service perspective (t = 4.835; p = 0.000$) partially and significantly influence guest satisfaction. Simultaneously, the three variables also have a significant effect, with an F count of 40.300 and p = 0.000. The adjusted R2 value of 0.515 indicates the contribution of the three variables to guest satisfaction. Thus, these three factors should be the main focus in the strategy for improving the quality of accommodation management.
Memahami Keputusan Pembelian Konsumen melalui Brand Image pada Burger Bangor di Denpasar Selatan Pika, Putu Ayu Titha Paramita; Surya, Komang Bagus Ariwangsa Mannu Mahaputra; Arniti, Ni Ketut; Lasmi, Ni Wayan
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p434-449.54512

Abstract

Perkembangan media digital yang pesat telah mengubah cara merek berinteraksi dengan konsumen, khususnya pada industri makanan cepat saji. Penelitian ini bertujuan menganalisis pengaruh content marketing dan engagement rate terhadap keputusan pembelian melalui brand image pada Burger Bangor di Denpasar Selatan. Pendekatan kuantitatif digunakan dengan data primer yang diperoleh dari 160 responden melalui kuesioner daring. Analisis dilakukan menggunakan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS4. Hasil penelitian menunjukkan bahwa content marketing dan engagement rate berpengaruh positif dan signifikan terhadap brand image. Brand image juga berpengaruh signifikan terhadap keputusan pembelian serta memediasi pengaruh content marketing, namun tidak pada engagement rate. Temuan ini menegaskan bahwa brand image berperan sebagai jembatan strategis antara aktivitas pemasaran digital dan perilaku pembelian konsumen. Secara teoretis, penelitian ini memperkuat penerapan Theory of Planned Behavior dan memberikan implikasi praktis bagi pelaku usaha kuliner lokal untuk mengoptimalkan kualitas konten serta interaksi di media sosial.
Enhancing Financial Literacy through Waste Bank Education as a Sustainable Economic and Environmental Solution : English Sri Maitri, Wayan; Putra P, Komang Widhya Sedana; Ni Wayan Lasmi
GIAT : Jurnal Teknologi untuk Masyarakat Vol. 4 No. 2 (2025): November 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program was conducted at a small and medium-sized enterprise (SME) in Padangsambian Klod, Denpasar, with the aim of enhancing financial literacy through waste bank education as a sustainable economic and environmental solution. The activity, carried out in January 2025, was designed as a one-day intervention involving preparation, introduction, practical workshop, financial literacy training, and reflection. The program adopted a participatory approach, ensuring active involvement of SME owners and local community members. Results showed a significant improvement in participants’ awareness and attitudes toward waste management and financial practices. Before the program, most participants perceived waste as valueless and had limited understanding of basic financial management. Afterward, they demonstrated better knowledge of waste as an asset, applied simple bookkeeping techniques, and expressed stronger motivation to save and engage actively in community initiatives. The integration of waste bank education with financial literacy proved effective in linking environmental responsibility with economic empowerment. Furthermore, the cultural relevance of the program increased participants’ acceptance and ownership, fostering opportunities for replication in other communities. In conclusion, this initiative demonstrates that short, well-structured interventions can generate meaningful changes and contribute to sustainable community development.
Breaking Workplace Silence: How Organizational Communication Reduces The Bystander Effect And Sparks Proactivity: English Ni Wayan Lasmi; Komang Widhya Sedana Putra P; Wayan Sri Maitri
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4351

Abstract

In today’s complex and fast-changing work environments, organizations increasingly rely on employees who can take initiative without waiting for instruction. However, this urgency is often undermined by a persistent behavioral pattern: the bystander effect, where individuals hesitate to act due to perceived shared responsibility. While previous research has explored organizational silence and proactivity separately, few studies have examined how internal communication affects proactive behavior through the lens of the bystander effect. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 200 employees across the public and private sectors in Bali. The results reveal that organizational communication significantly reduces the bystander effect and enhances proactive behavior, both directly and indirectly. The bystander effect is shown to be a meaningful psychological mechanism that mediates these dynamics. Future research should explore how remote work, digital communication, or leadership style influence this relationship over time.
Co-Authors Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Arlantara Putra, Alvin Arniti, Ni Ketut Ayu Agung Mirah Virgianitri, I Gusti Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa IGN Oka Ariwangsa Istri Agung Maheswari, Anak Agung Kadek Wulandari Laksmi P Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak Maheswari, Anak Agung Istri Agung Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek May Fang Deliana Fungky Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putu Eka Rumadana Putu Indra Permana Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Sri Maitri, Wayan Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wayan Sri Maitri Wayan Sri Maitri Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek