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Mengoptimalkan Pemasaran Digital Melalui Edukasi Sosial Media Marketing di Desa Kalijambe Fitriana, Silvia; Amir, Amir; Septianingrum, Anggik; Agus, Muhammad; Intan Syavinaz, Eliza; Zalfa, saniyyah; Mufrodah, Nely; Akhlaqul Karimah, Hasna; Chaqiqi, Sheren; Shren, Shren; Hidayah, Rini; Nizmah F, Nuniek
Dimas Canthing : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Dimas Canthing
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/jpm.v2i2.1964

Abstract

Kuliah Kerja Nyata (KKN) merupakan kegiatan pembelajaran yang melibatkan mahasiswa dalam pengabdian kepada masyarakat, dengan melaksanakan berbagai program yang relevan dengan kondisi dan kebutuhan lokal. KKN UMPP angkatan ke-X kali ini mengimplementasikan model KKN Tematik di Desa Kalijambe, Kecamatan Sragi, Kabupaten Pekalongan. Selama pelaksanaan, kami menemukan bahwa banyak pelaku UMKM masih mengandalkan penjualan offline di pasar-pasar sekitar Sragi dan belum memanfaatkan peluang penjualan online. Untuk mengatasi permasalahan ini, kami menyelenggarakan sosialisasi "Social Media Marketing" yang bertujuan membantu pelaku UMKM beralih ke penjualan online. Dengan pelatihan ini, kami berharap para pelaku UMKM dapat memperluas jangkauan pasar mereka dan mengembangkan usaha secara lebih efektif di era digital. Program ini diharapkan tidak hanya meningkatkan keterampilan pemasaran digital mereka, tetapi juga memperkuat daya saing usaha mereka di pasar yang semakin kompetitif.   REFERENSI Andriana, A.N. et al. (2022) ‘Pelatihan Strategi Social Media Marketing Menggunakan Instagram Dalam Meningkatkan Penjualan Online’, JMM (Jurnal Masyarakat Mandiri), 6(2), p. 1477. Febriana, R. et al. (2023) ‘Optimalisasi Digital Marketing Melalui Sosial Media Instagram Pada Umkm Di Pasar Wisata Harmoni Keputih’, Anfatama: Jurnal Pengabdian Masyarakat. Yuliastina, R. et al. (2023) ‘Pelatihan Sosial Media Marketing dan Personal Branding pada Komunitas Perempuan Hebat Sumenep’, Abhakte Jurnal Pengabdian Kepada Masyarakat, 1(2), pp. 76–81.
Map of Enviromental Road Conditions in Lereng Village Kuok District Using GIS Agus, Muhammad; Setiawan, Beny; Alisa Putra, Agus
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.336

Abstract

Roads are land transportation infrastructure that includes all parts of the road system, such as connecting structures, complementary buildings, and equipment intended for traffic activities on, above, and below the ground surface, including water surfaces, excluding railways, haul roads, and cable roads. This research aims to identify the condition of environmental roads in Lereng Village, Kuok District, and to produce a spatial distribution map of the environmental road network. The study applies a survey-based quantitative descriptive method, focusing on describing actual conditions and revealing factual problems found in the field. Primary data were obtained through direct field observations and measurements, while secondary data were collected from related institutions. Geographic Information Systems were selected as the main analytical tool due to their ability to manage spatially referenced data, process complex structures, and efficiently support decision making related to road infrastructure management. The results show that most environmental roads in Lereng Village are in damaged condition, dominated by potholes, longitudinal cracks, and surface deterioration. Several roads are classified as heavily damaged, including Transad Alley 1, Transad Road 2, and other local roads within the village area. These conditions reduce driving comfort and safety for road users and indicate the urgent need for improvement. The mapping results produce an environmental road condition map with priority scores ranging from 9 to 18. Roads with priority values greater than 7 are categorized as requiring routine maintenance, providing a basis for planning maintenance and rehabilitation programs.
Eksistensi Komunitas Pengekspor Telur Ikan Terbang Desa Kalukuang Kecamatan Galesong Kabupaten Takalar Agus, Muhammad; Rahmawati, Rahmawati; Fahreza W, Muhammad
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 5, No 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7830

Abstract

Export activities are a key factor in determining the economic cycle in our country. As we know, Indonesia, as a country rich in natural resources and oil and gas, is always actively involved in international trade. Takalar Regency, including the coastal area of Galesong, is a producer and exporter of flying fish eggs, and the marketing of flying fish eggs has penetrated the international market. The export destinations are Japan, China, and Korea. Flying fish eggs are beneficial for medicinal purposes.. Flying fish eggs can be a prime export commodity and also provide a source of income for fishermen and exporting groups. This thesis employs a qualitative, empirical research approach and employs the grounded research method, a method that examines the empirical world in depth, using data as a source of theory. The rationale for this method is to inductively draw conclusions and use data as a source of theory, attempting to construct processes, events, and authenticity. The research problem is to identify and obtain data regarding the existence of exporting groups in relation to fishermen and the community. Data collection instruments include interviews, observation, and documentation. The research was analyzed using an interactive model through three procedures: data reduction, data presentation, and conclusion drawing. Research results regarding the existence of the Galesong Baru Village exporter group in Takalar Regency, as well as responses from fishermen and the community, indicate that the presence of this exporter group can increase fishermen's income and improve the community's standard of living.