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Pengaruh Citra Merek Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Pizza Hut Di Kota Pasuruan Agustina, Silvia
Implementasi Manajemen & Kewirausahaan Vol 3 No 2 (2023): JURNAL IMKA (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i2.233

Abstract

Abstract : Current consumer demand for fast food (fast food) has increased. Fast food restaurants are one of the food service companies that are in demand by consumers in big cities, one of which is restaurants with foreign brands. However, this is inversely proportional to the people in Pasuruan City, where restaurants with foreign brands sometimes get a bad response,due to the emergence of public skepticism that questions the halalness of a product.This study aims to determine how the influence of brand image and halal labeling on purchasing decisions for pizza hut products in Pasuruan city. The population used by the people of Pasuruan City who have purchased pizza hut products more than once. The technique used was purposive sampling with a total of 60 respondents. Based on the results of the multiple linear regression equation, namely Y = - 0.247 + 0.734X1 + 0.289X2 , the results of this study indicate that brand image and halal labeling have a value of Fcount > F table, namely 75,457 > 3,155 and a sig. 0.000 < 0.05. The brand image variable has a tcount > ttable value, namely 11,744 > 2,002 with a sig value of 0.000 <0.05, while halal labeling has a tcount > ttable value, namely 8,867 > 2,002 with a sig. 0.000 < 0.05. Based on the results of this study it was concluded that brand image and halal labeling have a significant effect on purchasing decisions.
Common Errors of Reliability and Validity Testing in Guidance and Counselling Research Azzahrah, Humairah; Ahman, Ahman; Fauzi, Irfan; Hafiyani, Silmi; Agustina, Silvia
Bulletin of Science Education Vol. 3 No. 3 (2023): Bulletin of Science Education
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bse.v3i3.868

Abstract

This research aims to identify common problems that occur in reliability and validity testing in research in the field of guidance and counselling. This research uses the Systematic Literature Review (SLR) method, which examines and reviews several articles related to common errors in reliability and validity testing. This research searched for several articles from various sources such as Google Scholar, Semantic Scholar, Springer, Routledge Taylor & Francis Group, Research Gate, and frontiersin.org within the past 5 years (2013-2023). The articles that have been searched are then analysed for common errors that appear related to reliability and validity testing, the results of this analysis are presented in tabular form and explained descriptively. The results of this study indicate that several studies in the field of counselling have 9 common errors that are often made in conducting quantitative research. These errors are: not including reliability and validity, not iterating and revising unreliable items, not conducting content validity analysis, not conducting construct validity analysis, mismatching the instrument with the characteristics of the item, the absence of judgment validity, not describing favourable and unfavourable items, limited samples on the instrument, and doubtful construct validity and the need for reliability testing on a wide scale. His research can be a study and reference material in conducting quantitative research, especially in the field of guidance and counselling. Keywords: Common Errors, Reliability and Validity, Guidance and Counseling
PENERAPAN PROGRAM GERAKAN LITERASI SEKOLAH (GLS) DALAM MENUMBUHKAN MINAT BACA SISWA SD NEGERI CIPONDOH 1 KOTA TANGERANG Agustin, Silvia; Oktavera, Siska
Dirasah: Jurnal Pemikiran dan Pendidikan Dasar Islam Vol 7 No 2 (2024): Dirasah: Jurnal Pemikiran dan Pendidikan Dasar Islam
Publisher : Sekolah Tinggi Agama Islam Binamadani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51476/dirasah.v7i2.669

Abstract

Literasi membaca di Indonesia memang terbilang masih sangat rendah, dapat dilihat dari peringkat Indonesia yang menduduki peringkat ke 62 dari 70 negara dengan kemampuan literasi yang baik. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pelaksanaan program Gerakan Literasi Sekolah (GLS) dalam menumbuhkan minat baca siswa di SD Negeri Cipondoh 1 Kota Tangerang. Adapun jenis penelitian ini menggunakan pendekatan kualitatif, yaitu penelitian lapangan yang data-datanya dinyatakan dalam bentuk kata atau kalimat. Metode dalam penelitian ini bersifat deskriptif analisis karena data yang dianalisis tidak untuk menerima atau menolak hipotesis melainkan hasil analisis itu berupa deskriptif dari program yang diamati. Penelitian ini menemukan bahwa program Gerakan Literasi Sekolah (GLS) di SD Negeri Cipondoh 1 Kota Tangerang telah berjalan selama lima tahun, sejak tahun 2018. Program tersebut diwujudkan dalam bentuk kegiatan membaca di pojok buku dan teras buku. Penerapan program Gerakan Literasi Sekolah (GLS) tersebut dilakukan dengan cara memberi waktu 15 menit sebelum dilakukannya Kegiatan Belajar Mengajar (KBM). Hasil penelitian ini menyimpulkan bahwa penerapan Gerakan Literasi Sekolah (GLS) di SD Negeri Cipondoh 1 Kota Tangerang dapat menumbuhkan minat baca siswa. Hal yang mendorong keberhasilannya adalah keteladanan para guru, mengkolaborasikan program Gerakan Literasi Sekolah (GLS) dengan Kegiatan Belajar Mengajar (KBM), ketersediaan buku-buku yang diperlukan, dan fasilitas sarana prasarana yang memadai.
DIGITALISASI SASTRA LISAN LEGENDA GAJAH PUTEH DI TANAH GAYO, ACEH TENGAH MELALUI KOMIK DIGITAL Agustina, Silvia
IdeBahasa Vol 4 No 1 (2022): JURNAL IDEBAHASA Vol. 4 No. 1 Juni 2022
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v6i1.211

Abstract

This study raises the urgency of preserving regional literature, especially thelegend of the "Gajah Puteh" from Central Aceh which is starting to be forgottenand has received less attention. With the decline in interest in this literarywork, it is important for researchers to maintain the sustainability andexistence of this cultural heritage. The main objective of the study is to utilizethe digitalization of literature to revive the legend of the "White Elephant" andincrease public appreciation of regional literature. Through a digitalizationapproach, this study aims to create output in the form of digital comics as aninteresting and accessible media for the younger generation, as well as thegeneral public. Digital comics were chosen as a tool to convey the legend in amore interesting and relevant way in a modern context. Thus, it is hoped thatdigital comics can be an effective means of reintroducing the legend of the"Gajah Puteh" to the public, especially in Tanah Gayo, and to arouse interest inlocal literature.Keywords: The Legend of the "Gajah Puteh", moral, digitalization.
Meracik Kesuksesan: Aspek Kelayakan Usaha di Era Milenial Pada Bedhag Kopi Kabupaten Jember Fitri Ayuandika; Dewi Musliha; Shonya Putri Asalisa; Tabina Shelawangsa Putri Rifa’i; Silvia Agustin; Ahmad Hisyam
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.927

Abstract

Bedhag Kopi is an MSME that enables local products to compete at the global level. Bedhag Kopi is a coffee shop and roaster owned by Mr. Donny Agustinus Waluyo, SE. Bedhag Kopi not only focuses on coffee production, but also builds an integrated system from upstream to downstream, starting from opening a small shop with a local Jember coffee menu, a coffee production house, to becoming a Course and Training Institute (LKP) in the coffee sector. The aim of this research is to analyze aspects of business feasibility in Bedhag Kopi, Jember Regency. The research method in solving this research problem uses descriptive qualitative. This research was written using library research and field research designs. This research uses primary data sources, namely data obtained directly by researchers as research objects. Based on the results of the discussions explained, this business has met the requirements needed to operate, the location and production process have met strategic standards, but there is a need to ensure consistent availability of raw materials. The strategies implemented are quite diverse and focus on local markets, so as to improve product and service quality.
SOSIALISASI LILIN AROMATERAPI SERAI DAPUR (CYMBOPOGON CITRATUS) SEBAGAI INSECT REPELLENT TERHADAP NYAMUK PENYEBAB DBD (DEMAM BERDARAH DENGUE) DI PP ADNAN AL CHARIS Hutahaen, Titi Agni; Nirmala, Atika; Nisa, Khoirotun; Saradewi, Amelya; Dhamayanti, Syafitri; Agustin, Silvia
Jurnal SOLMA Vol. 14 No. 1 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Penyakit DBD merupakan salah satu kasus penyakit yang sangat perlu diberikan pengawasan dan penanganan yang serius terutama di lingkungan Pesantren Adnan Al Charis angka penyakit DBD saat ini cukup tinggi. Salah satu alternatif pencegahan DBD yang dapat dimanfaatkan adalah lilin aromaterapi sebagai Insect Repellent. Metode: Kegiatan Pengabdian Masyarakat dilakukan dengan memberikan sosialisasi mengenai pembuatan lilin aromaterapi dari Minyak atsiri serai dapur (cymbopogon citratus) sebagai solusi penangkal nyamuk. Selain sosialisasi juga dilakukan pemutaran video demo pembuatan lilin aromaterapi serai dapur. Hasil:  Berdasarkan kegiatan yang dilakukan membuktikan bahwa lilin aromaterapi serai dapur dapat sebagai Insect Repellent. Kesimpulannya diharapkan santri beserta masyarakat lingkungan Pondok Adnan Al Charis akan mengerti dan sadar akan manfaat lilin aromaterapi serai dapur sebagai Insect Relellent untuk pencegahan penyakit DBD.
Penerapan YOLOv11 untuk Penghitungan Otomatis Jumping Jack pada Video Latihan Fisik Wisesa, Bradika Almandin; Putri, Vivin Mahat; Faristasari, Evvin; Duli, Sirlus Andreanto Jasman; Irawan, Indra; Agustin, Silvia
Jurnal Pengembangan Sistem Informasi dan Informatika Vol. 6 No. 3 (2025): Jurnal Pengembangan Sistem Informasi dan Informatika
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jpsii.v6i3.2795

Abstract

The Jumping Jack Counter is an image processing-based application developed to automatically count the number of jumping jack movements in exercise videos. This study aims to implement the YOLOv11 model to detect and count jumping jack movements by analyzing body posture. YOLOv11 is utilized to identify body positions categorized into two main classes: "open" (arms and legs spread apart) and "closed" (arms and legs together). The dataset consists of 15,000 video frames collected from various exercise videos, with research stages including data collection, data labeling, preprocessing, model training, and testing. The results demonstrate that YOLOv11 achieves a 92% accuracy rate in counting jumping jack movements. These findings are expected to assist coaches and users in monitoring physical exercise in real-time, thereby enhancing training effectiveness. The majority of movement detections (78%) were for the open position, followed by the closed position (20%), with 2% detection errors attributed to lighting variations or camera angles. [1].
Preventive Attendance Record using Photo from Mobile Phone and Printed Paper using CNN Wisesa, Bradika Almandin; Mahat Putri, Vivin; Faristasari, Evvin; Jasman Duli, Sirlus Andreanto; Agustin, Silvia
J-INTECH ( Journal of Information and Technology) Vol 13 No 01 (2025): J-Intech : Journal of Information and Technology
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v13i01.1927

Abstract

Face-based attendance systems are increasingly popular for their ease of use, but they are susceptible to fraud, such as using photos or videos for unauthorized attendance. This study introduces a digital attendance system that combines facial recognition with liveness detection powered by Convolutional Neural Networks (CNN). Liveness verification is achieved by analyzing subtle movements and responses to ambient lighting. The dataset includes 30 facial images, encompassing both authentic and fraudulent samples. Testing demonstrates a facial recognition accuracy of 91.3% and effective spoofing detection in static and dynamic settings. This system provides a secure, fraud-resistant attendance solution ideal for educational and corporate settings. Further enhancements are suggested to improve performance across diverse facial expressions and lighting conditions.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Butik Sanf Collection Savitri, Citra; Faddila, Syifa Pramudita; Agustina, Silvia
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2580

Abstract

Bisnis fashion merupakan salah satu usaha yang tidak ada ujungnya karena seiring dengan perkembangan zaman model fashion mulai banyak berinovasi. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran melalui pendekatan dengan marketing mix dalam meningkatkan penjualan pada butik SANF Collection. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan tiga teknik pengumpulan data yang berupa wawancara, observasi dan, dokumentasi yang di lakukan dengan pemilik. Marketing Mix pada butik SANF Collection meliputi Product (Produk) yang memiliki kualitas terbaik dan model yang terbaru. Price (Harga) yang ditawarkan sesuai dengan kemampuan masyarakat. Place (Tempat) yang menarik dan bikin nyaman konsumen. Promotion (Promosi) yang dilakukan dengan cara memberikan discount dan promosi di media sosial namun belum dimanfaatkan dengan maksimal. People (Karyawan) menerapkan system 3s (senyum, sapa, salam). Process (Proses) yang detail dan terdata dapat mempermudah pembayaran bagi customer. Physical Evidence (Bukti Fisik) store yang terletak di lokasi yang strategis dan disertai bukti testimoni dari customer di media social instagram, facebook, dan whatshapp.
Health education on the utilization of pumpkin-based products to lower blood pressure Apriyani, Apriyani; Wati, Desi Sahlima; Pramesti, Devi Aprilia; Firdaus, Firdaus; Anggraeni, Putri; Adelia, Putri Arsy; Quraisin, Quraisin; Ananda, Qurnia; Susanti, Sherly; Agustina, Silvia; Maryati, Sri
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2249

Abstract

Hypertension is a health problem with high prevalence and risk of causing cardiovascular complications. Pumpkin (Cucurbita moschata), rich in potassium and fiber, has the potential to be a non-pharmacological alternative to lower blood pressure. Objective: To increase public knowledge about hypertension and the use of pumpkin as a healthy food. Method: The community service was carried out on February 27, 2025, in Lorong Langgar RT 007/RW 002, 16 Ulu Village, Palembang, attended by 22 residents with hypertension, with the assistance of 10 nursing students. Activities included lectures, discussions, questions and answers, distribution of leaflets, and practice of making gabin bread from pumpkin. Evaluation was carried out with a pre-test and a post-test. Results: Participants' understanding increased significantly from 40% to 80% (average score of 6.5 increased to 12.6). Participants' enthusiasm was high during the discussion and practice. Conclusion: Health education through a combination of lectures, discussions, and pumpkin processing practices effectively increases public understanding of hypertension and its prevention, and can be developed as a promotive-preventive strategy in the community.