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All Journal Jurnal al-Ulum : Jurnal Pemikiran dan penelitian ke-Islaman JURNAL PENDIDIKAN TAMBUSAI AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini Tsaqafatuna: Jurnal Ilmu Pendidikan Islam Jurnal Ilmiah Wahana Pendidikan Indo-MathEdu Intellectuals Journal Alifbata: Jurnal Pendidikan Dasar SABAJAYA Jurnal Pengabdian Kepada Masyarakat JUAN: Jurnal Pengabdian Nusantara
Ulya, Neng
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Indo-MathEdu Intellectuals Journal

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Strategi Manajemen Pemasaran E-Commerce Dhinda Hijab Altifianuri, Fazrilhiani; Insani, Galang Habib; Khaeriyah, Khaeriyah; Fahmi, Ilham; Ulya, Neng
Indo-MathEdu Intellectuals Journal Vol. 5 No. 1 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i1.760

Abstract

The purpose of the research conducted was to provide experience and knowledge by means of case studies of Dhinda Hijab stores in e-commerce. The approach and method carried out by the research is to use qualitative descriptive. Data sources obtained through empirical data, case studies, observations, and interviews. Data analysis is carried out through data reduction, data presentation, and conclusion drawing. The results of the research obtained by the e-commerce marketing strategy applied in Dhinda Hijab are the strategy of Upselling products, promotions, discounts, photos or with complete video content. The impact of e-commerce provides many conveniences that are reached such as; facilitating digital product promotion, reaching more customers, and services in customer satisfaction
Co-Authors Agustin, Nanda Altifianuri, Fazrilhiani Fadillah, Muhammad Naufan fai, Fadilah Rahayu Ratmono Fauziah, Debibik Nabilatul H. Mansyur, Masykur Ilham Fahmi, Ilham Insani, Galang Habib Kaniadinanty, Paysha Khaeriyah Khaeriyah, Khaeriyah Mansyur, Masykur H Mardhyah, Annisa Nur'Ismah Muchamad Ishak Muhammad Mury Syafei Nabilatul Fauziah, Debibik Nur, Tajuddin Permana, Neng Mega Permatasari, Dini Rahayu, Tiara Sri Rahmi, Natasya Alfany Saputro, Galeh Syafei, Muhamad Mury Tathira, Takine Yuda, Aria Kusuma Yulianti, Lala