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Penyuluhan UMKM Go Ekspor (Strategi Jualan Online Di Pasar Internasional) Pada Pelaku UMKM di Desa Gerogol Lombok Barat Rusdi; Armiani; Ni Nyoman Yuliati; Sukma Hidayat Kurnia Abadi; I Made Suardana; Endang Kartini; Baiq Kisnawati; Khaerul Hadi; Surahman Hidayat; Ulfiyani Asdiansyuri; Faizatul Fajariah
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

This community service aims to provide education to MSME actors related to Online Selling Strategies in the International Market so that there is added value and profitability for MSME business actors in Gerogol Village. The target of service is MSME actors who are registered and already have a business license in Gerogol Village. Problems are solved in three stages of activities, namely preparation, implementation and evaluation. Preparations were made by conducting preliminary interviews to find out the conditions in the field regarding the basic problem of non-development of MSMEs in Gerogol Village. The implementation was carried out by providing counseling on how to create added value for the businesses of each MSME actor in Gerogol Village. Evaluation of activities is carried out for each stage by collecting and concluding data from each stage of the activity. The results of the Online Sales Strategy in the International Market counseling activity for MSMEs in Grogol Village, West Lombok, show a high level of enthusiasm from MSME actors because there are new opportunities to increase business scale and profits.
Pengaruh Revitalisasi Pasar Dan Modal Usaha Terhadap Pendapatan Pedagang Di Pasar Tradisional Kebon Roek Kota Mataram Syahrul Sam; I Made Murjana; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 2 (2025): Vol. 4 No. 2 April 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the effect of partial and simultaneous market revitalization and business capital on traders' income at the Kebon Roek traditional market, Mataram City. Therefore, the variable of this research consists of 2 (two) independent variables, namely Market Revitalization (X1), and Business Capital (X2) and the dependent variable is Income (Y). The population of this research was all permanent traders at Kebon Roek Market at the time this research was conducted, totaling 983 traders. Data were analyzed using Multiple Linear Regression. The results of this research show that Market Revitalization has a partially positive and significant effect on income with a calculated t value (10.72) greater than the t table value (1.291). Another result is that the variables Market Revitalization (X1) and Business Capital (X2) have a significant effect simultaneously with the calculated f value (294.54) being greater than the f table value (3.10) and a significance value of 0.000. The results of this research also show that the independent variables (Market Revitalization and Business Capital) are able to explain the dependent variable (Income) by 85.0%. Meanwhile, the remaining 15.0% of income is influenced by other variables outside the regression model.