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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah Ekonomi dan Manajemen Economic: Journal Economic and Business
Gultom, Pesta
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Journal : Journal of Humanities and Social Studies

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Implementation Of Influencer Marketing And Customer Experience In Improving Consumer Purchase Decisions In Tembaga Seafood Medan Situmorang, Irvan Rolyesh; Gultom, Pesta; Dovean, Dovean
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11994

Abstract

This study aims to determine the effect of influencer marketing and customer experience on consumer purchasing decisions at Tembaga Seafood Medan. The background of the study is based on fluctuations in the number of consumers and business income which are thought to be influenced by marketing strategies through social media and consumer experiences when interacting with products and services. This study uses a quantitative method with a descriptive approach. A sample of 130 respondents was determined using incidental sampling techniques, with data collection through questionnaires, observations, and documentation. Data analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and t-tests and F-tests. The results of the study indicate that partially influencer marketing has a significant effect on consumer purchasing decisions. Likewise, customer experience has a significant effect on purchasing decisions. Simultaneously, influencer marketing and customer experience have a significant effect on consumer purchasing decisions at Tembaga Seafood Medan. These findings indicate that promotional strategies through social media and improving the quality of customer experience play an important role in driving consumer purchasing decisions.
Customer Satisfaction Analysis Through Company Reputation, Customer Trust And Distribution Channels At PT Inti Palm Sumatra Gultom, Pesta; Nainggolan, Elisabeth; Chandra, Surya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11862

Abstract

The rapid growth of the palm oil industry in North Sumatra encourages companies to increase their competitiveness, one of which is through achieving customer satisfaction. This study aims to determine the effect of company reputation, customer trust, and distribution channels on customer satisfaction at PT Inti Palm Sumatra, both partially and simultaneously. The study was conducted quantitatively using a survey method through a questionnaire distributed to 46 customers of PT Inti Palm Sumatra in 2024, which were selected using a purposive sampling technique. Data analysis was carried out through validity and reliability tests, multiple linear regression, and t-tests and F-tests. The results of the study showed that partially, company reputation, customer trust, and distribution channels each had a significant effect on customer satisfaction. Simultaneously, the three variables were also proven to have a significant effect on customer satisfaction. Thus, all hypotheses in this study are accepted. These findings emphasize the importance of improving the company's image, building trust, and effective distribution arrangements as strategies to increase customer satisfaction and loyalty amidst increasingly fierce business competition.
Co-Authors Afrizal Alfian Angga, Ivone Aurelia Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Claudie Tiofanny Dovean, Dovean Fenny Fenny Gea, Sanderwan Kristian Hariana, Frizkha Haubu, TJ. Hoki, Fernando Januarty, Widalicin Leonardi, Nicholas Loo, Petrus Lubis, Rahma Safitri Luckyanto, Marvin Manik, Desma Erica Mariati Manik, Desma Erica Maryati Marthalena Maryati, Desma Erica Monica, Cencen Nainggolan, Elisabet Nainggolan, Elisabeth Nainggolan, Susan Grace V. Noor, Muhammad Rafif Octoria Hulu, Publius Purba, Angel Theresia Rey Timotius Banjarnahor Sianturi, Richardo Aprianto Situmorang, Irvan Rolyesh Sri Rezeki Sutantio, Andy Tanaka, Leony Utami, Mulia Vasly, Aurelia Vesuvius, Deric Wilbert Wilbert