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Journal : Indonesian Journal Economic Review (IJER)

The Effect of Marketing Communications on Consumer Decisions in Using The XL Cellular Card In Banda Aceh: Consumer Motivation a Mediation Variable Jamali; Jamil, Muhammad
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.518 KB) | DOI: 10.35870/ijer.v1i1.18

Abstract

Modern marketing is not only oriented by developing good products, interesting rate members, and making them affordable for consumers, but the company has to build communication with the potential consumers in order to receive their aspirations and wills intended to fulfill and satisfy the consumers' need. This research is focused on the impact of marketing communication on the consumers' decision in using cellular card XL, through consumers' motivation. The goal of this study is to determine whether there is an indirect effect of marketing communication for consumer decisions through consumer motivation. The object of this study is the user's XL in Banda Aceh. The sampling method used in this study is the purposive sampling method, the method of sampling based on certain criteria. The analysis technique used is path analysis. The result of this study indicates that marketing communication directly has positive and significant effects on consumers' motivation, consumers' motivation has positive and significant effects on consumers' decisions, and marketing communication has positive and significant effects on consumers' decisions. Meanwhile, marketing communication indirectly has positive effects on consumers' decisions through consumers' motivation.
Effect of Service Quality, Received Value, and Company Image on Customer Satisfaction Savings in PT. Bank Aceh Center Banda Aceh Jamil, Muhammad; Jamali
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.696 KB) | DOI: 10.35870/ijer.v1i1.19

Abstract

The research was conducted to investigate the effect of service quality, perceived value, and the corporate image on consumer satisfaction in Bank Aceh. The sample used in this research was 177 people total customer savings of the population saving customers that saving in Bank Aceh. Primary data were collected by distributing the sheets of questions (questionnaire) conducted by the convenience sampling method. This research used multiple linear regression. Hypothesis testing was done by using a statistical test that is partially (t-test) and simultaneously (F test) with a significance level (a) of 5%. The results showed that the independent variables consisting of the variable service quality, perceived value, and the corporate image affects customer satisfaction savings on PT Bank Aceh either partially (t-test) or simultaneously (F test). Variable service quality was the most influential variable on customer satisfaction at PT Bank Aceh.
The Influence of Customer Trust and Customer Commitment to Consumer Purchase Intention of Electronic Products Teuku Muana REFI; JAMALI; JAMIL, Muhammad
Indonesian Journal Economic Review (IJER) Vol. 1 No. 2 (2021): August
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.209 KB) | DOI: 10.35870/ijer.v1i2.45

Abstract

This research conducted to investigate the effect of customer trust and customer commitment of purchase intention consumen of electronic Banda Aceh. Respondents in this research were all consumers of electronic at Banda Aceh which amounted to 100 renspond (convinience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that trust and commitment positively affect to purchase intention consumen of electronic at Banda Aceh. Partially two variables that significantly affected to purchase intention, the two variables were trust and commitment (α= 0,05).
The Effect of Discipline Motivation and Compensation on Employee Performance at the Office of PT. PLN (Persero) Region I Aceh Wani, Cut Eva; Jamali; Jamil, Muhammad; Suhaina
Indonesian Journal Economic Review (IJER) Vol. 2 No. 2 (2022): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.127 KB) | DOI: 10.35870/ijer.v2i2.105

Abstract

This study aims to determine the effect of Motivation, Discipline and Compensation on Employee Performance of PT. PLN (Persero) Aceh Region, This research was conducted in the city of Banda Aceh, with a total sample of 144 respondents, where the sampling used as respondents was carried out in the form of a census, namely making the entire population of employees of PT. PLN (Persero) Aceh Region, as respondents. The data analyzed in this study is primary data in the form of questionnaire circulation. The data is then processed through multiple linear regression analysis with the help of SPSS. The objects in this study are the facilities, individual abilities, and efforts of the independent variables. performance. The results of this study identified that simultaneously, the variable Motivation and Compensation on Employee Performance had a significant effect on performance, while partially, the variable Motivation and Discipline also had a significant effect on employee performance at PT. PLN (Persero) Aceh Region.