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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam Edukasi Islami: Jurnal Pendidikan Islam AJAD : Jurnal Pengabdian kepada Masyarakat Indonesian Journal Economic Review (IJER) JIP: Jurnal Ilmu Pendidikan kawanad Jurnal Aktual Pendidikan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi PASAI : Jurnal Pengabdian kepada Masyarakat BA: Jurnal Pengabdian kepada Masyarakat
Jamali
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi

 1 
Analisis Strategi Pemasaran dalam Peningkatan Volume Penjualan Pulsa Telkomsel pada Gradien Ponsel Peureulak Kabupaten Aceh Timur Jamali; Ismail; Husna, Asmaul; Sari, Nur Indah Mutiara
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2022): June
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/ebima.v1i1.10

Abstract

The purpose of this research is to find out and analyze the right marketing strategy in increasing the sales volume of Peureulak Cellphone Garden. The method in this research is descriptive, namely comparing the theory as a standard with the facts in the field by experts and the analytical tools used SWOT analysis is comparing the external factors Opportunities and Threats with internal factors Strengths and weaknesses. . Sales developments from January to December 2021 were very volatile, starting from Rp. 5,000 credits to Rp. 100,000 credits, where on average, Rp. 5,000 credits were sold 55,267 pieces, Rp. 10,000 pulses were sold 44,559 sheets, Rp. 20,000 pulses were sold 2,734 sheets, pulses of Rp. Rp 25,000 sold 199 sheets, Rp 50,000 credits were sold 945 sheets and Rp 100,000 credits were sold 280 pieces with a total price of Rp 10,281,705,000, on an average per month it was Rp 856,808,750. The results of the strength research have a total score of 1.56 while the weakness of the total score is 1.27 and so is the Efas Analysis factor which has a total score of 1.65 and the threat factor with a total score of 1.17 and the results of the scores of these four factors. after being analyzed through a SWOT diagram which consists of four quadrants, namely: Quadrant I Grout Strategy, Quadrant II Turn Aroaund, Quadrant III Diversification and Quadrant IV Diverse.
Strategi Pemasaran Produk Tabungan Seulanga Ib pada PT. Bank Aceh Syariah Capem Lhok Nibong Jamali; Wahyuni, Eka
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2022): June
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/ebima.v1i1.18

Abstract

This study aims to determine the mechanism for opening Seulanga Ib savings and marketing strategies at PT Bank Aceh Syariah Capem Lhok Nibong. The type of data used in this study is primary data. Data collection techniques were carried out through Field Research with direct observation and interview methods on the target object, namely Bank Aceh Syariah Capem Lhok Nibong, Pante Bidari District, East Aceh Regency in order to obtain data that was in accordance with actual conditions in the field. The data obtained are presented descriptively. The results obtained by K from this study are that there is a mechanism for opening a Seulanga iB savings account, the conditions that must be attached and the conditions for opening a Seulanga iB savings account, including: 1) Submit a photocopy of a valid identity card such as an ID card or driver's license. 2) Fill in the font of the Seulanga iB savings form. 3) The initial deposit for opening a Seulanga Savings account is IDR 100,000 (one million rupiah) for the next deposit, a minimum of IDR 100,000 (one hundred thousand rupiah). The marketing strategy carried out by PT. Bank Aceh Syariah Capem Lhok Nibong in marketing the Seulanga iB Savings product is carried out in various ways including: a) Direct Selling, b) Cross Selling, c) Open Table, d) Advertising, and e) Sales Promotion.
Co-Authors Abdul Aziz Asmaul Husna Desti Umita Sari Sikumbang Eka Wahyuni Erni Wiriani Erniwiriani Evawani, Cut Helmiah Ismail Maknuni, Jauharil Ma’rufin Muana Refi, Teuku Muhammad Jamil Muhammad JAMIL Muhammad Rizki Muhammad Yahya MUHAMMAD YUSUF Muslihudin, Muslihudin Nafi'a, Ilman Ola, Vizatul Puspita, Esti Alemia Refi, T. Muana Rizayanti RR. Ella Evrita Hestiandari Sakinah, Dinda Sari, Nur Indah Mutiara Septi Gumiandari SITI FATIMAH Sufyan Suhaina Teuku Muana Refi Wani, Cut Eva Wiriani, Erni Zubaili Zuboili Zuindra