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All Journal JURNAL PERSPEKTIF BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Perspektif Bisnis Journal of Business Management and Economic Development Jurnal Pengabdian Kepada Masyarakat Ceria Jurnal Kompetitif Bisnis Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Terekam Jejak (JTJ)
Suprihatin Ali
Universitas Lampung
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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CUSTOMER JOURNEY DALAM PEMBELIAN PRODUK UMKM KULINER MAKANAN Putri, Melfiani; Suprihatin Ali; Winda Septiani
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 2 No. 2 (2025): Februari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v2i2.3929

Abstract

Pertumbuhan UMKM yang semakin meningkat, termasuk di sektor kuliner makanan. Kondisi ini mendorong UMKM kuliner makanan untuk memahami customer journey dalam pembelian. Tujuan penelitian ini untuk menggambarkan perjalanan konsumen dalam pembelian produk UMKM kuliner makanan, yang mencakup tiga tahapan yaitu pre-purchase, purchase, dan post-purchase. Studi ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei melalui penyebaran kuesioner kepada 100 responden. Dengan metode yang digunakan merupakan non-probability sampling dengan jenis purposive sampling. Data dianalisis menggunakan software SPSS 26 dan MS Excel. Hasil penelitian ini menunjukkan bahwa konsumen dalam membeli produk UMKM kuliner makanan di Bandar Lampung cenderung bersikap rasional dan terencana, tanpa adanya indikasi perilaku impulsif. Setiap tahap perjalanan konsumen dilalui secara efektif, dengan skor rata-rata tahapan pre-purchase sebesar 4,27, purchase sebesar 4,23, dan post-purchase sebesar 4,09. Penelitian ini menunjukkan bahwa konsumen menjalani proses pembelian secara terstruktur dan efisien.
ANALISIS PENERAPAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL OLEH STAKEHOLDER PARIWISATA KOPI RIGIS LAMPUNG BARAT Ningtias, Fina Agus Suci; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the magnitude of the influence of the application of the technology acceptance model (TAM) on the use of social media by tourism stakeholders of Kopi Rigis Lampung Barat with critical mass variables, capability to use social media perceived ease of use, perceived usefulness, behavior to use, and actual system usage conditions. This type of research is explanatory research, with a sample of 100 respondents. The data analysis technique used is quantitative analysis using the application of the technology acceptance model (TAM) and structural equation test based on variance Partial Least Square (PLS) with the SmartPLS test. The results showed that critical mass had no significant effect on perceived ease of use, critical mass had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived usefulness, capability to use social media had a significant effect on perceived ease of use, perceived ease of use had a significant effect on perceived usefulness, perceived ease of use had a significant effect on behavior to use, perceived ease of use had a significant effect on the real conditions of using the system, perceived usefulness had no significant effect on behavior to use, perceived usefulness had a significant effect on real conditions of using the system, and behavior to use had a significant effect on real conditions of using the system. Key Words: Technology Acceptance Model, Social Media, Tourist
Peningkatan Kapasitas Perempuan Dalam Merubah Sampah Menjadi Koin Di Kecamatan Kemiling Kota Bandar Lampung Ali, Suprihatin; Dadang Karya; Adistya, Diang; Wijaya, Toni; Yulita, Retno
Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC)
Publisher : PT. Gelora Cipta Nusantara

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Abstract

Masyarakat modern menghabiskan banyak barang dalam kehidupan sehari-hari, banyaknya dibungkus plastik. Daerah di Kecamatan Kemiling, Kota Bandar Lampung, juga termasuk daerah dengan sampah plastik yang besar dan sulit terurai, yang merusak lingkungan. Namun, potensi lokal dapat diubah menjadi peluang yang menguntungkan melalui ide, inovasi, dan kreativitas, yang pada akhirnya dapat menghasilkan keuntungan ekonomi. Masalah sampah dapat diatasi dengan satu cara yang bisa efektif yaitu dengan mengurangi jumlah sampah yang diproduksi oleh rumah tangga maupun industri. Namun, masyarakat tidak dapat memanfaatkan sampah plastik yang ada karena mereka kurang pelatihan tentang hal ini. Akibatnya, program pengabdian ini bertujuan untuk mendidik masyarakat tentang cara mengubah sampah menjadi produk yang bernilai ekonomis dengan tujuan mengurangi dampak negatif dari sampah. Program ini akan memberikan pelatihan praktis tentang masalah sampah dan cara daur ulang sampah. Sesuai dengan rencana, program ini berjalan dengan sukses. Ini meningkatkan pemahaman dan kemampuan masyarakat Area Sumber rejo tentang cara mengubah sampah menjadi produk yang memiliki nilai ekonomi. Secara keseluruhan, acara pengabdian masyarakat ini menunjukkan bahwa sampah plastik, yang sebelumnya dianggap sebagai masalah lingkungan, dapat diubah menjadi peluang untuk menghasilkan sesuatu yang menguntungkan secara ekonomis dan lingkungan dengan metode yang tepat.
The Role of Purchase Intention in Mediating Celebrity Endorser, Ewom, and Brand Image on Purchase Decision Novriyanti, Rara; Ali, Suprihatin; Adistya, Diang
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1604

Abstract

In the globalization era, increasing product competition compels producers to prioritize consumer needs. Wardah emerges as a cosmetic brand that addresses these demands through its commitment to quality and adherence to halal standards. This study aims to explore the role of Purchase Intention as a mediating variable in the relationship between Celebrity Endorser, Ewom, and Brand Image on Purchase Decision. Employing a quantitative approach with an explanatory research design, the study targeted Wardah cosmetic consumers residing in Bandar Lampung. A purposive sampling technique was applied, involving 100 respondents using a Likert-scale questionnaire. Data analysis was conducted through SEM using SmartPLS 4.0 software. The findings reveal that brand image significantly influences purchase intention, while purchase intention fully mediates its impact on purchase decisions. Conversely, celebrity endorsers and ewom do not significantly affect purchase intention. These results underscore the critical role of enhancing brand image to boost consumer purchasing intentions and decisions. Accordingly, it is recommended that Wardah optimize the use of suitable celebrity endorsers and leverage interactive platforms such as TikTok to reinforce its brand image and drive purchase decisions. Future researchers are encouraged to broaden the scope of variables and incorporate comparative analyses to enrich and extend the applicability of the study's findings.
RELATIONSHIP MARKETING: STUDI TENTANG PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITASKONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada PT. Lautan Berlian Utama Motor) Septiana, Ega Citra; Suprihatin Ali; Fanny Saptiani
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.196

Abstract

ABSTRACT Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan, persepsi hargaterhadap loyalitas konsumen dengan kepuasan sebagai variabel intervening. Teknik pengambilansampel yang digunakan adalah convidience sampling dengan jumlah sampel sebanyak 100pelanggan, data diperoleh melalui penyebaran kuesioner kepada responden. Teknik analisis datamenggunakan pendekatan Structural Equation Modeling (SEM) yang dibantu dengan alat PartialLeast Square (PLS). Hasil penelitian ini menunjukkan bahwa kualitas pelayanan tidak berpengaruhpositif secara signifikan terhadap loyalitas konsumen dengan kepuasan sebagai variabelintervening. Persepsi harga tidak berpengaruh secara signifikan terhadap loyalitas pelangganmelalui kepuasan konsumen sebagai variabel intervening, kepuasan konsumen sebagai variabelintervening tidak memiliki pengaruh terhadap loyalitas konsumen, kualitas pelayanan berpengaruhpositif secara signifikan terhadap loyalitas konsumen dan persepsi harga berpengaruh positifsecara signifikan terhadap loyalitas konsumen.
EFEKTIVITAS STRATEGI PROMOSI BPJS KETENAGAKERJAAN KANTOR CABANG BANDAR LAMPUNG DALAM MENINGKATKAN KEPESERTAAN PADA PEKERJA SEKTOR INFORMAL Pusvitha, Ida Vivi; Ali, Suprihatin
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effectiveness of promotional strategies in increasing the participation of informal sector workers at the Bandar Lampung branch of Employment BPJS. Regarding the method, this type of research uses a survey method with a quantitative approach. Judging from the research objectives, this research is descriptive using purposive techniques. The population of this research is informal workers who are registered with BPJS Ketenagakerjaan Bandar Lampung Branch. The number of samples in this study were 100 respondents and the data were obtained using a questionnaire. Descriptive statistical analysis was used as an analytical tool in this study. The results showed that the promotion strategy used by the BPJS Ketenagakerjaan Bandar Lampung Branch Office consisting of advertising had an average value of 3.044 which was in the scale range of the moderately effective category, personal selling with an average value of 4.052 was in the effective category, direct marketing had an average value of 4.003 with an effective category, PR entered the effective category with an average of 3.58 and word of mouth entered the effective category with an average of 4.06. In this case, BP Jamsostek Bandar Lampung needs to increase its advertising efforts through social media and reach out to non-wage earners.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA): PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Yulita, Retno; Ali, Suprihatin; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA: FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA Widisono, Rachmawati Lola; Ali, Suprihatin; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explains consumer behavior factors that show various tendencies in visiting Kampoeng Kopi Rigis Jaya. The data in this research is primary data taken using a questionnaire. The sample in this study amounted to 100 samples taken using purposive sampling technique. This type of research is quantitative research and the sampling technique uses purposive sampling with a non-probability sampling method with a sample size of 100 respondents. Data was obtained from a questionnaire using the Method of Successive Interval (MSI). This research data analysis uses multiple linear regression analysis with simultaneous results. The Visit Decision Factor variable has a significant effect on purchasing decisions at Kampoeng Kopi Rigis Jaya with an R Square value of 0.357 or 35%. Meanwhile, partial results show that many consumers visit Kampoeng Kopi because of cultural factors, personal factors and psychological factors.
PENGARUH PENGALAMAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP MINAT WISATAWAN BERKUNJUNG KEMBALI KE PULAU PAHAWANG LAMPUNG Puspitasari, Ranti; Ali, Suprihatin
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to determine the influence of customer experience and customer satisfaction on tourists' intentions to revisit Pahawang Island, Lampung. This research uses a method quantitative. The population of this research is Lampung tourists who have visited Pahawang Island. The sampling technique used purposive sampling with a sample size of 100 respondents. Data was obtained through a Google Form questionnaire and distributed online via the WhatsApp, Twitter, Line and Instagram applications. The analysis techniques used include validity tests, reliability tests, multiple linear regression, t tests, F tests, and R2 tests using computational calculations from the SPSS 26 (Statistical Package for Social Science) program. The results of this research are that the variables customer experience and customer satisfaction have an influence on tourists' revisit intentions to Pahawang Island, Lampung. The recommendation suggested by the author to the management of Pahawang Island, Lampung, it is important for the management of Pahawang Island to maintain the quality of cleanliness and sustainability of the beach area and to be wiser in determining prices so that they are affordable for tourists. Apart from that, price increases must remain within reasonable limits and be acceptable to both parties without anyone feeling disadvantaged. As well as improving the quality of products and services so that tourists can tolerate competitors who will arrive in greater numbers and become more attractive in the future.
PENGARUH ATTRACTION, ACCESSIBILITY, AMENITIES, DAN ANCILLARY TERHADAP KEPUASAN PENGUNJUNG PADA WISATA KOPI RIGIS JAYA DI KECAMATAN AIR HITAM, KABUPATEN LAMPUNG BARAT, PROVINSI LAMPUNG Handika, Firman; Ali, Suprihatin; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explain the influence of attraction, accessibility, amenities, and ancillary on visitor satisfaction atthe Rigis Jaya Coffee Tour in Air Hitam District, West Lampung Regency, Lampung Province. The independent variablesused in this research are attraction (X1), accessibility (X2), amenities (X3), and ancillary (X4) and visitor satisfaction asthe dependent variable. This research uses a quantitative approach with explanatory research. The population in thisstudy were visitors to the Rigis Jaya coffee tourist attraction. The data was obtained from a questionnaire using a Likertscale which was distributed via Google Form to social media, Intragram, WhatsApp and personal chat. The sample inthis study amounted to 100 samples taken using purposive sampling technique. The data in this study were analyzedusing multiple linear regression with simultaneous results of the attraction, accessibility, amenities and ancillaryvariables having a significant effect on the satisfaction of visitors to the Rigis Jaya coffee tourist attraction with an RSquare value of 0.811 or 81.1%. Meanwhile, partial results show that the variables attraction, accessibility, amenities,and ancillary have a significant influence on visitor satisfaction at the Rigis Jaya Coffee Tour in Air Hitam District, WestLampung Regency, Lampung Province. It is hoped that this research can add insight for future researchers, where thisresearch can become a reference for further research in solving problems related to the influence of attraction,accessibility, amenities and ancillary variables on visitor satisfaction at the Rigis Jaya coffee tourism site.
Co-Authors Adistya, Diang Aldi Adianta Dadang Karya Dadang Karya Bakti Damayanti Damayanti Damayanti Damayanti Desi Herawati Diah Ayu Apriliani Diang Adistya Dio Febrian Pratama Djausal, Gita Paramita Fanny Saptiani Fenny Saptiani Firman Handika Ghia Subagja Gia Subagja Gunawan, Yessa Handika, Firman Hani Damayanti Aprilia Ida Vivi Pusvitha Iqbal Harori Ismawati, Titia Jenny Ayu Mutia Kade Putri Ardani Kussuyatmono Bagus Wadianto Mardiana, Dika Mediya Destaia Munawaroh Ningtias, Fina Agus Suci Novriyanti, Rara Nugeraha, Prasetya Nugraha, Prasetya Prasetya Nugeraha Prasetya Nugraha Puspitasari, Ranti Pusvitha, Ida Vivi Putri, Melfiani Rachmawati Lola Widisono Ranti Puspitasari Retno Yulita Salsabila, Jihan Aliya Septiana, Ega Citra Shanti Novia Subagja, Ghia Toni Wijaya, Toni Veina Legista Widisono, Rachmawati Lola Winda Septiani Witri Azzahro Yulita, Retno