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Ugrading Digital Marketing UMKM Produsen Gula Juruh di Desa Terusan Kempas Gaung Kamaruzzaman; Ramadani, Nia; Apriani, Risma; Sari, Ratna; Hera Ravida MJ; Husaini, Ahmad; Azizi, Khairul; Geri, Nove; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1375

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of the economy, contributing significantly to community welfare, including coconut-based palm sugar producers. However, they often face problems such as simple packaging, the absence of a brand identity, lack of business legality, and reliance on traditional marketing strategies, which limit product competitiveness. This community service program aimed to strengthen the capacity of palm sugar producers by providing training and mentoring in four key areas: hygienic and attractive product packaging, the creation of a local brand with consumer appeal, assistance in obtaining business legality through the issuance of a Business Identification Number (NIB), and the use of digital marketing strategies through social media and marketplaces. The method applied was Participatory Action Research (PAR), directly involving MSME actors at every stage from problem identification, planning, implementation, to evaluation. The results showed improved technical skills, the establishment of the local brand “Gula Juruh Angah Unggal,” the successful issuance of a business license (NIB), and the adoption of digital marketing strategies tested through sales at a local bazaar with positive consumer responses. In conclusion, this program effectively enhanced the competitiveness of palm sugar MSMEs, although sustainability requires further mentoring, halal certification, and stronger marketing networks.
Optimalisasi Sistem Komunikasi Efektif Dalam Penyampaian Pesan Dakwah Islam Kamaruzzaman
ENCOMMUNICATION: Journal of Communication Studies Vol. 1 No. 1 (2023): ENCOMMUNICATION: Journal of Communication Studies
Publisher : Enlightenment Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71036/ejcs.v1i1.73

Abstract

Penelitian ini bertujuan untuk mengoptimalkan sistem komunikasi efektif dalam penyampaian pesan dakwah Islam. Dalam konteks budaya, bahasa, dan latar belakang sosial yang beragam, dakwah Islam memerlukan pendekatan komunikasi yang tepat untuk mencapai audiens dengan cara yang efektif dan relevan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara dengan komunikator dakwah yang berpengalaman, observasi langsung, dan analisis dokumen terkait. Data tersebut dianalisis menggunakan pendekatan analisis kualitatif, dengan teknik analisis tematik untuk mengidentifikasi pola dan tema yang muncul. Hasil penelitian menunjukkan bahwa faktor-faktor seperti pemahaman budaya, bahasa, latar belakang sosial, peran komunikator dakwah, pemilihan media komunikasi, evaluasi khalayak, dan menjaga integritas pesan dakwah mempengaruhi keberhasilan dalam dakwah Islam. Penggunaan teknologi komunikasi yang tepat dan pengembangan keterampilan komunikasi komunikator dakwah juga berperan penting dalam meningkatkan efektivitas dakwah. Penelitian ini memberikan kontribusi penting bagi praktisi dakwah, akademisi, dan pihak terkait dalam memahami dan menerapkan sistem komunikasi efektif dalam penyampaian pesan dakwah Islam. Penelitian ini juga menggarisbawahi pentingnya evaluasi khalayak dan umpan balik dalam meningkatkan sistem komunikasi dakwah.
PELATIHAN PENCATATAN KEUANGAN SEDERHANA DAN MENGENALKAN LITERASI KEUANGAN TERHADAP SISWA SMK NEGERI 2 PEUREULAK KABUPATEN ACEH TIMUR Harjoni; Nur Asia; Yulia; Kamaruzzaman
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari kegiatan pengabdian ini, yaitu memberikan pelatihan serta mengedukasi kepada siswa-siswi mengenai manfaat dan pentingnya untuk membuat pencatatan keuangan sederhana dan mengenalkan literasi keuangan yang efektif dan akurat. Kegiatan pengabdian ini menggunakan metode pelatihan. Sebagian dari mereka siswa siswi SMK 2 Peureulak Kabupaten Aceh Timur, belum mengerti mengenai apa itu uang kas dan bagaimana penerapannya, karena beberapa kelas belum menerapkan sistem kas. Karena itu dilakukan kegiatan pelatihan pencatatan keuangan sederhana dan mengenalkan literasi keuangan dengan pemberian materi tentang pegertian uang kas dan fungsi dari uang kas, peserta diminta untuk mendengarkan penjelasan agar memahami konsep pada sistem kas kelas. Dapat disimpulkan siswa di SMK ini masih belum menerapkan pencatatan uang kas tetapi mereka sudah diajarkan menanbung oleh orang tua mereka. Sehingga dengan dilakukan pelatihan tersebut diharapkan menjadi bekal mereka di kelas dalam menerapkan sistem uang kas bendahara.
ANALISIS STRUKTURAL DAN NILAI MORAL PADA CERITA RAKYAT PUTERI DEWA GUNUNG LUMUT SERTA RELEVANSI DENGAN PEMBELAJARAN BAHASA INDONESIA DI SMP NEGERI 1 PENANGGALAN Kamaruzzaman; Siburian, Panigoran; Purba, Christin Agustina
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22706

Abstract

The aim of this literary research is to explain the structure and moral value of the folk tale "Puteri Dewa Gunung Lumut" and its relevance to Indonesian language learning at SMP Negeri 1 Penanggalan. The approach used in this research is a qualitative approach. The research location is not bound by data collection. The search for data regarding the relevance of analysis to Indonesian language learning was carried out at SMP Negeri 1 Penanggalan. This research was carried out for 3 months from August to October 2024. Data collection in this qualitative research used several techniques. a) Observation or observation. b) Interview technique. c) Recording techniques (audio and audiovisual). d) Recording techniques. e) Documentation Techniques. f) Transcription techniques. Data analysis techniques use techniques descriptive analysis. The research results show that based on an analysis of the structure of the folk tale "Puteri Dewa Gunung Lumut" it is known that each element in the story builds the story into one folk tale. The most prominent moral value in this story is human relationships with other humans. This shows an attitude of willingness to sacrifice, love with kindness, and the obligation to protect women and children in life. The results of the analysis of this oral literature and its oral literature are also relevant to ATP Indonesian class IX with the learning objective "Students can discover local wisdom and report it in the right format. The relevance found is related to the context of teaching moral values, developing language skills, and cultural understanding to students.
The LAW ON THE USE OF CRYPTOCURRENCY AS CURRENCY ACCORDING TO SHARIA ECONOMIC LAW Ahmad Faizul Akbar Khatib; Kamaruzzaman; Riadhus Sholihin
JURISTA: Jurnal Hukum dan Keadilan Vol. 10 No. 1 (2026): FORTHCOMING JUNE 2026
Publisher : Centre for Adat and Legal Studies of Aceh Province (CeFALSAP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jurista.v10i1.358

Abstract

This study examines the legal status of cryptocurrency as a medium of exchange under Islamic economic law. As digital currencies such as Bitcoin and Ethereum continue to gain acceptance in modern financial systems, their compatibility with Sharia principles has become a topic of ongoing academic debate. Using a qualitative approach based on a literature review, this study examines scholarly sources on cryptocurrency, Islamic commercial law, and the broader field of Islamic economics. This discussion highlights key concerns in Islamic jurisprudence, particularly those related to uncertainty (gharar), speculative risk (maysir), and the determination of clear and intrinsic value (qimah). The research findings reveal a spectrum of opinions among scholars, reflecting diverse interpretations among Islamic legal experts. Several scholars argue that the volatile and decentralised nature of cryptocurrency inherently makes it incompatible with established Shariah principles, due to its potential for excessive uncertainty, lack of clear value, and speculative behaviour. However, other scholars argue that, under certain conditions, cryptocurrency can be considered a permissible digital asset, provided it does not contain elements that contradict basic Sharia principles. This study concludes that although the use of cryptocurrency is not absolutely prohibited, a cautious approach is necessary to ensure compliance with ethical principles, social justice, and the broader public interest. Therefore, establishing a clear regulatory framework, along with authoritative fatwas, is essential to provide guidance and legal certainty for Muslim financial actors in digital transactions
ANALISIS PENETAPAN HARGA PRODUK PADA CAFE MODERN BANDA ACEH MENGGUNAKAN TEORI AL-TSAMAN AL-MITSL Nurul Muthmainnah; Kamaruzzaman; Riadhus Sholihin
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 3 (2026): April
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i3.67395

Abstract

Abstrak                                                       Pada penelitian ini bertujuan untuk menganalisis bagaimana penetapan harga sebuah produk pada cafe shop Banda Aceh menggunakan teori Al-Tsaman Al-Mitsl dalam perspektif hukum ekonomi syariah. Penelitian ini menggunakan metode kualitatif yang pengumpulan data dilakukan melalui wawancara dan pengisian kuesioner kepada pemilik cafe shop Banda Aceh. Dari hasil yang telah dikumpulkan menunjukkan bahwa sembilan cafe shop Banda Aceh menghitung harga pokok produksi pada awal penetapan harga, namun terdapat cafe shop yang perhitungan harga pokok produksinya belum merata dan adil. Penetapan harga sebuah produk juga berfokus kepada perhitungan subsidi silang dan add cost (penambahan harga). Meskipun demikian, penetapan harga pada sebuah produk cafe shop Banda Aceh ditemukan sebagian kecil belum mencapai prinsip keadilan (Al-Adl) dan harga yang telah ditetapkan oleh pemilik cafe shop Banda Aceh masih harus dipertimbangkan, karena pelanggan merasa harga tersebut terlalu tinggi dan tidak sesuai dengan harga pasar yang beredar. Kata Kunci: Al-Tsaman Al-Mitsl, Cafe Shop, Penetapan Harga.   Abstract This study aims to analyze how the pricing of a product in a cafe shop in Banda Aceh uses the theory of Al-Tsaman Al-Mitsl in the perspective of Islamic economic law. This study uses a qualitative method where data collection is carried out through interviews and questionnaires to cafe shop owners in Banda Aceh. The results that have been collected indicate that all cafe shop owners in Banda Aceh calculate the cost of production at the beginning of pricing, but there are cafe shops whose calculation of the cost of production is not even and fair. The pricing of a product also focuses on the calculation of cross-subsidies and add costs (price additions). However, the pricing of a cafe shop product in Banda Aceh was found to have not achieved the principle of justice (Al-Adl) and the price set by the cafe shop owners in Banda Aceh still needs to be considered, because customers feel the price is too high and does not match the circulating market price. Key Word: Al-Tsaman Al-Mitsl, Cafe Shop, Pricing.